the info game is broken…

 (1) the info game is broken… so i’m leaking my $9.5k course - YouTube

https://www.youtube.com/watch?v=rEovD4OjFCI&t=229s

Transcript:

(0:00) i honestly can't put into words how much time effort and money I spent in this project to get this right in front of your eyes today i've hired over three full-time employees we spent over three months filming these video modules you're about to watch i've spent over $80,000 to attain this level of information and we spent over a month editing and compiling everything into one place this is by far the most comprehensive guide that you will get to go from zero to over $50,000 a month and I've used this to help my clients scale

(0:26) as well i've seen so many courses where they give you all this theory and this fluff and all this information but no actual practical and actionable advice that you can take to actually do by yourself in order to achieve the result that you want my goal is to change up the industry and just put out everything I know for free because know that if you can go from zero to 30 50k a month then I'm going to be the one that can take you from 50 to 100k a month and honestly this is something that's going to change your life because

(0:51) this exact blueprint took my coaching business from zero to over $72,000 a month in just a span of 9 months launching this information literally allowed me to live my dream life you know I'm literally in Dubai as a 19-year-old on a client retreat which is insane to even say but the guys that are on here also changed your life with this information right josh went from $500 a month to over $50,000 a month in span of 8 months with his online fitness coaching offer patrick went from 5K to over $40,000 a month having made 13K

(1:20) just today alec is making 15K and he started from zero all of these guys have achieved these type of results because of this blueprint that I'm about to share with you i'll be going over the mindset that you need to adopt in order to actually achieve 50K months how to create a coaching offer that you can sell for 5 to 10K upfront how create content that actually converts clients the exact four-step funnel that I use to predictably and consistently generate clients for my business how to build a VSSL that gets prospects dying to work

(1:45) with you how to launch Instagram ads and predictably scale up and the question is are you going to take this information and actually apply it so that you can live your dream life so that you can be a Dubai 19 so that you can meet your clients so that you can actually live the lifestyle that you want because the truth is I shouldn't be here i'm only here because of the information that I know because I'm nothing special i was never the smartest kid in school i was always a random ass 19-year-old kid that was found a way to make it work because

(2:08) I had the right information difference between where I'm at and where you're at is information and the systems that I know and I'm giving you everything today now the first module is going to be mindset because if you want to make those $50,000 months then you can't think the same way that you've been thinking this entire time i'm going to show you exactly how I've been able to change my frequency and be able to attract the wealth that I deserve in order to be able live my dream life and again be out here in Dubai it's

(2:32) still ridiculous to me all right changing my frequency and adopting this new mindset was the exact reason I able to go from zero $50,000 months in just 5 months and be able to scale past that to $70,000 i remember being stuck at zero and even when I was making money I was always stuck at a plateau but when I realized that had to rewire the way that I think that's what allowed me to kind of break past that and just scale to where I wanted be everything starts from the mind and if you understand how to actually think the

(2:58) right way and think like a 50k month business owner then that's what's going to allow you to actually turn that into reality watch these videos set the foundation and I'll see you in the video modules yo what's going on guys i hope all of you are doing absolutely amazing and in this video I'm going to be over the mindset mastery video modules and going over how you can actually build a mindset that will allow you to scale your business to multiple five six figures and yeah just set the foundation right so that when you implement the

(3:27) systems the infrastructure and everything everything comes smoothly all right so let's go ahead and dive into our computer and talk about the exact things that you need to have a mindset six-figure mindset so the first thing is hyper self-awareness and you want to only think of one thing at a time so many times I see people just try to juggle five different things and try to solve 10 different problems at the same time the reason why you're stuck at where you are is because have too much on your plate you have too much

(3:55) going on you're not focusing one thing and when your attention is diverted in all these different areas that's not going to allow you really solve a problem to your best the of your abilities right i watched a video by Sam Evans the other day and it's a perfect analogy if your energy is a circle right and your focus is diverted not to one area but 10 different areas you're never going to excel at one thing you're never going to excel and so the idea of just being able to focus on one thing at a time solving one problem at a time and taking it slow

(4:24) is what's going to really allow you scale all right i want you to reset your expectations because you've had this idea that you can scale to x amount in you know such a short time look there's no such thing as that because you are trying to juggle too many things at once if you focus and you're hyper self-aware and you solve only one problem at a time I promise you you're going to get your end goal much faster all right so think about what you're doing the last seven weeks how many problems did you try to solve chances are you're going

(4:50) say like you know probably 20 different problems and you didn't solve one that that you actually didn't solve one problem properly so take it one step at a time solve one problem at a and make sure that you do it well a great way to actually be hyper self-aware is through meditation i do this every single day 10 minutes as soon I wake up and 10 minutes right before I go to bed and the 10 minutes basically sets the tone for the rest of day if you can focus on your breath for 10 minutes you can do 2 hours of deep work you

(5:16) do 3 hours of deep work you know but if you can't sit still for 5 minutes and focus on your breath how do you expect to sit through a 1 hour deep work session you can't know it's damn near impossible and so setting the tone right at the start of a day and you know ending it off on the right note with meditation is absolutely key if there's one thing I want you to take away from this video is to meditate 10 minutes as soon as you wake up 10 minutes right before you sleep to set the tone for deep work sessions and the productivity

(5:43) of your business what I'm trying to do with this program is guide you and teach you how to think for yourself right i'm not going to try and spoon feed you because that means you're going to be relying on me i want to give you the skills that allows you to make the right decisions and do the things properly if you can't do that in these next 90 days you're never going to be able do that you're always going to have rely on someone and so these skills that I'm going to teach you in the next 90 days that's going to allow you make the

(6:06) right decisions for the rest of your life in your business okay so practice problem solving skills and rely on yourself more that's what's going to really really help you out in the business world now third is actually putting your ego aside if you're watching this video that means you're open to change that means you're open to feedback that means you're open to criticism and I need it to stay this way because I'm going to give you criticism i'm going to give you feedback if you know write up a VSSL take three days to do it and it's trash i'm

(6:31) going to say it's trash you know I'm going to say it's trash because that allows me to give you the feedback that you need to make your thing even better i'm not going to lie your face make sure that your ego is big and you know just cuz you're paying me money no I'm going to tell you exactly what need to hear and if you want someone you know stroke your ego and praise you and all that stuff you came in the wrong place i'm here to scale your business and if that means you hate me but you still hit those 50 100k months then

(6:56) so be it okay i am purely result driven that is exactly what I built this program for if I have to hurt your feelings then I will do it if have to give you back criticism then I will do it so one thing I need you to realize is don't take things personal put your ego aside and just you know be professional be professional take criticism change and move on all right no hard feelings and the last one is 100% responsibility so I want you to take full responsibility for your results and don't play victim and you know blame

(7:26) circumstances and external behaviors because in reality you join this program i have put my heart and soul into this program everything that you see is everything that I did to be able scale someone up to 50 100K per month even greater than that right so you have everything it takes you have the sales systems you have the processes the infrastructure you have the strategies you have the my exact frameworks for everything you have everything that you need to double your revenue and achieve your dream business

(7:55) goal if you don't do it is strictly your fault it is strictly your because I have put everything that know into this program okay you have everything you need so I want to know one thing I want you to take away from this video is you don't need any other programs this is an all-in-one for the next three months dial in don't spend a single penny on other courses because this is everything you need i promise you know I've invested thousands of tens of dollars to get the best information from the best coaches and I put them all

(8:27) in this program so you have everything you need to be able hit your record months to be able double your revenue to be able to hit your goals so if you don't do it that is your fault okay i want to leave you with that note so go ahead watch the other video modules let's get to work do the action items and yeah I'll see you guys in the next video yo what's going on everybody hope all of you are doing well now in this video we're going to be over the productivity hacks to allow me you know focus on the business for 12 hours

(8:56) do a bunch of deep work sessions and just get a lot of [ __ ] done all right so dive right into the computer we're going to be going over seven different productivity hacks and yeah this is exactly what you need to have 12-hour focus sessions and really be productive throughout the whole day all right so first one is scheduling your day i can't explain how important this is this is if I were to give a single productivity hack to you guys it will be to schedule your day okay and the reason why is because when you have a structure

(9:29) in your day-to-day basis then you know exactly what you need to do at 9:00 a.m you need you know what to do at 11:00 a.m you know what need to do at 12:00 p.m and you can't skip it because the day before what I want you to do is the day before literally go on your Google calendar so I'll give you guys an example go on your Google calendar and structure absolutely everything so over here you can see yes look at this absolutely beautiful so the first thing I do when wake up 11:00 a.m okay I work for J Park you know

(9:57) build out his systems everything okay 12:00 p.m i do the VA call update on the set situation 1:00 p.m i eat the egg and a patty you know and I'm facetiming my mom while I do it and then 1:30 p.m once I'm done with the lunch I post content and then I post content takes 30 minutes and then I do ideation for 30 minutes i do protein shake and a rest um and I just rest up watch a bit of YouTube and then I outsource my work to some of the VAS train them up and then I do some FaceTime calls with my family call with the VA set wait call and then

(10:27) here I'm going to uni and stuff so that's that's all that but the point is you need to have absolute structure in your day if you don't structure your you're not going to be able get as much work done because you are not prioritizing the things that need to get done so let's say you need to do no market research to understand your offer better you want to put that as a top priority right block out two hours tomorrow to be able do that and in those two hours you do nothing but that one task and if you finish it early then

(10:56) you can have a rest or you continue with that next task or you can continue with that next task you know so it doesn't so it leaves no room for messing up it leaves no room for mistakes everything boils down to you following the structure and if you get in the habit of scheduling your day and being and being able to do this on a daily basis I promise you blocking out your days is going to be the most productive thing so definitely try it it's going to be a huge game changer for you guys next part is creating a to-do list now why

(11:29) should you create a to-do list want to have pure clarity on what you want to do and the things that actually move needle for your business so if I go ahead and show you my to-do list which I will in a second you're going to see that it's so structured i have my list of priorities i have you know whether it's a high priority medium low priority i have the three different compartments so it's whether sales marketing fulfillment and I just know what I need to do i know what do if the sales are down then I'm going

(11:54) to focus on the sales if fulfillment's down then I'm going to focus on the fulfillment you know if I'm not getting enough client results then I need to do more stuff in the fulfillment category it all boils down to three categories and that is sales marketing and fulfillment i'll go more into this in the later video modules but to give you a brief understanding of it sales is just getting people through the door right people getting people through the door if you're booking enough calls but you just can't get people through the door

(12:23) then you want to focus more on sales whether that's reviewing the sales calls reviewing the closing percentage talking to the closer whatever if it's you know a lead problem then you have to focus on the marketing so maybe that's filming a new YouTube video maybe that's putting out a freebie maybe that's creating new VSSL to make it better you don't know you have to structure in these three ways and then the last one is fulfillment are you getting good client results that you can post on your story and get other people interested in your

(12:48) offer that's what you need to do okay so as you can see this is my to-do list i always structure it in three different ways sales fulfillment and marketing the business moving the needle in business always comes down to these three things you need to see what's lacking and fix that as soon possible okay so sales okay I need to build out the program if I want to get more sales through the door I actually have to program to sell so what am I doing i'm filming three video modules okay cool so I'm filming that right now this is my

(13:16) third video so after this I'm done paid ads creative i I need to create a creative right to actually gets people interested in my offer so I'm going to write a script on paid ads and you know reiterate it get some feedback from other people and I'm going to see how that goes cool fulfillment Wicker i I already did everything um it's 5:00 p.

(13:34) m for me in the UK right now so I did majority of everything but I have an onboarding call with Nat i'm going to officially onboard him today that's the only fulfillment thing I have to do today cuz you know I'm transitioning out of the growth partner space marketing I have to nurture i have to nurture a bunch of leads in the DMs i have to get an appointment setter in the DMs that's actually trained give them the protocol give them the scripts and everything so that's what I have to do right so it's all structured and then I

(14:00) have my different things and this works in this works together with the you know calendar so whatever task I have here I'm going to put it here so on the 26th of February I was doing J Park work and I had a VA call and then if I J Park work then I would go here and would say building out the VSSL and I would put this as a high priority because we're going to launch very very soon right and then let's say I wanted to build out a freebie generate more leads it wasn't really high priority because you the VSSL was

(14:34) the most important thing so I put as a medium and then I'd put it as building out freebie and you do it in order of importance so the most important thing is this so I'm going to do first and then this and you kind of get the point this app is called Tick Tick it's one of the best product like to-do list apps i really love it and I've been using it for the last two years so yeah that is a to lose third one eat good foods oh my goodness I cannot explain you how much of a difference this makes i love sleeping okay I love sleeping um sleep late i'm

(15:07) a night owl i usually sleep at around you know 12 12:00 a.m 1:00 and I wake up at like 10 9 10:00 a.m so I get 9 10 hours of sleep that's just what I need right and I realized that when eat good food I feel energized throughout the day i want to be able work i want I'm energized you know and I'm enthusiastic about certain things but if I eat bad food processed food if I eat junk food you know all this trash stuff that's going to make me feel like [ __ ] you need to treat your body like you're an athlete basically because you really are

(15:39) entrepreneurship is not for the week if you don't eat the right food to fuel your mind to fuel your body then you're not going to be able think clearly you're not going to be able sit down for 3 hours and film videos so you're not going to be able sit down and do client work okay so eat good foods what is good foods you may be asking whole foods red meats and eggs these are three things I eat i'm not kidding you i I've only been eating steak and eggs for the past 5 days and my energy is at an all-time high my testosterone is at an

(16:09) all-time high for you guys know I'm sure testosterone is super important and I just want to get [ __ ] done i get [ __ ] done i want to dominate to conquer want to just do everything be the best in my industry a huge part of that is because of the food and diet that has changed i used to eat a bunch of carbs i used to eat a lot bread a lot of rice and that made me tired so I cut out carbs completely i'm eating red meat i'm eating protein and I'm eating fruits and salad occasionally um these are the four things I eat i

(16:39) don't eat any carbs at all because that tires me down cut out pasta i rice i cut out everything okay want you to try this diet for the next 5 days if it doesn't work then feel free to go back to your old diet but I promise you for a lot of you it will work and it's gamecher to increase your focus now the fourth one is actually going to the gym i want you to make time go the gym because it allows you to clear yourself it allows you to clear your mind and be more productive overall if you are healthy if you are know working out

(17:06) if you're running whatever I'm not telling you to lift weights or anything as as long you're sweating a bit then that's going to allow you think clearly to be able do things better and have more productivity overall now the fifth one is deep work sessions and pomodoro timer i absolutely love this this is my go-to to get a bunch of stuff done so let's say I wake up at 9:00 a.

(17:26) m i drink some stuff eat and the first thing that I do 9:15 um get my water bottle ready go to the bathroom so I don't have to the temptation get out of my desk and do something else so I get ready to sit down for 2 hours i get my water i get tissues by the side in case I have to sneeze whatever get ready and you put a pomodoro timer for 45 minutes and then you rest for 15 minutes 45 minutes you are your phone is on do not disturb you are doing anything but the task at hand and you cannot touch your phone and then after

(17:56) the 45 minutes is up then you go on your phone for 15 minutes rest and then do it again for another time and I usually repeat the cycle at least three times and so I have three-hour deep work sessions promise you this is a game changer absolute game changer try this deep focus method and it's going to work wonders especially if you integrate it with your diet and you know the productivity list the to-do and blocking out your day if you try to call me it's going to go right voicemail um I don't let anybody call me unless

(18:23) it's my family and they know even know to not call me unless it's an emergency because that just distracts me bro like when I'm working um if on a call or I'm really just focused the last thing I want is my notification to be ding ding i want complete focus and no distractions um no notifications at all i turn off my Instagram notifications i turn off my Discord notifications i turn off my Slack notifications turn off everything i have zero notifications that happen the only notification I have is my like alarm and

(18:54) it helps me wake up and so I have no temptation to even grab my phone if you check my phone it's probably three hours screen time you know and that three hours just replying to people on Instagram you know doing appointments setting the DMs talking to my clients and everything posting stories and stuff that's all the 3 hours is and I've just developed such a I've developed habit of just not touching my phone for dopamine and if you have everyone hitting you up and your WhatsApp notifications on and you know everything

(19:24) it's like everyone's hitting you up and you're just being distracted you're being bombarded with all this information and all these people trying to get your attention no I have a girlfriend um she obviously I turn on notifications for her you guys understand um and for my family as well but nothing else matters besides my girlfriend and my family um clients matter as well but at the same time if you have 100 clients how's that going to work you know so I delegate like every one hour I check my client Discord to reply clients and all that

(19:55) and it's good to go okay so don't be too easy to reach that's what I'm trying to get at seventh one is deep sleep this huge what I recommend you guys do is get a Whoop band i have a Whoop band right here and this basically allows you to track your deep sleep and tells you what time to go to bed tells you what time to wake up and what is optimum for yourself to have high energy levels high productivity high productivity levels and just absolutely crush your day so yeah deep sleep is another huge one if you don't

(20:21) sleep well no matter what productivity hack you use in this whole video it's not going to work as well sleeping well it's not going to work as well as sleeping 8 hours a day and having good amount of deep sleep so I hope this video was valuable to you if you found value make sure to you know actually implement the advice I say i don't want you to just watch it i you to actually try it let me know how it goes and yeah I'll see you guys in the next video peace now we're moving on to offer mastery and if I'm being honest

(20:47) this is probably the most important part of this entire course if you don't get the offer right no matter how good your marketing is no matter how good your sales is you'll never be able to scale up i've seen a ton of people literally kill their business because they don't have the right offer or market just doesn't want their offer and I'm going to show you exactly how can actually prevent that from happening and charge $5 to $10,000 upfront for your service this is the same exact blueprint that allowed Cruz to charge $6,000 for an

(21:12) online fitness coaching offer it sounds crazy to wrap your head around it but I'm going to give you this exact blueprint that he took so you can do the same and actually charge those prices that you're worth and be able to scale up much faster i'm going to show you exactly how to create an offer that stands out from a saturated market how to actually charge more and how to collect 5 to 10K upfront for your offer if you already have an existing offer then I promise you this will work even better for you so enjoy these videos yo

(21:36) what is good everybody i hope all of y'all are doing well and welcome to the first video of offer mastery where we're going to be talking about how you can actually create an irresist irresistible offer what exactly it is and you know just everything that you need to know make sure that your offer is completely irresistible all right so why what is the main reason why we should create an irres irresistible offer the main reason is because it just makes the whole sales process 10 times easier it makes everything easier and if your ads don't

(22:05) convert well or your sales team has trouble scaling you know it's not the ads that don't work it's not the sales team that has the issue it's usually your offer it's usually your and so you have to look at different offers that exist and make yourself a category of one now a category of what that means is just making yourself incomparable to all the other competition to all the other similar programs you know what I mean and need to position yourself in such a unique way that they can't compare your offer to other people's offer and

(22:35) so in this position when you yourself in that kind of way you're never going to be constrained by price never it's always going to be a valuebased offer and so once you master your offer once you master know what exactly you're crafting what's what exactly you're selling then the sales persuasion the ads everything becomes easy all right so this is the fundamental this is the foundation of building up a great sales team building up a great you know business is just mastering that offer and really understanding what you're selling and

(23:05) making yourself a category of one all right so how do you create an irresistible offer there are four variables to consider the first one is extreme pain the second one is purchasing power third is easy to target and the fourth is a growing market now riches and the niches right this is the thing that every person talks about even horos uh it's same product and 100 times the price how can you charge more for the same product answer is by niching down to a specific type of people right so if you sell a program

(23:40) that just says I help people achieve their dream physique this is going to be such a vague this going to be such a vague offer because you know it's not specific at all and so it's you can charge $20 for this and if you niche down say "I help skinny people bulk up and put on muscle then you can charge $500 for this.

(24:00) " Because if someone's skinny like I'm skinny and trying to bulk up and I've been struggling with bulking up my whole life and putting on muscle to make to sure I look good then this is going to target me it feels as if the message is towards me but if it's like I help busy businessmen be more energized and lose weight without spending more than one hour in the gym that because you're targeting such a specific group of people and that of people have a large purchasing power because they're businessmen easier to target as well you can charge

(24:29) $2,000 and so you see how when go from someone when you go from charging people from helping them achieve their dream physique to helping busy businessmen be more energized and lose weight without spending more than one hour in the gym when you do that can charge way more and that's why you really want to niche down with your offer you really want to find your ideal client and make sure that these clients you know are really understood and your message is really resonating with them because this message right here I help

(24:56) people achieve their dream physique that message will not resonate with anybody even if they are trying to achieve their dream physique but if you know niche down a bit and help skinny people then that's going to resonate a bit if you help overweight businessmen be more energized and lose weight without spending too much time in the gym then that's going to resonate with them even more all right so niche down the goal of great writing is for the reader to understand the goal of great copy is for the prospect to feel understood

(25:23) there's a difference understanding what you're offering and feeling understood through that message and through that offer is a completely different thing all right so if you can articulate if you can articulate your prospect's problems better than they can you can articulate the solution to their problems better as well right and so if you can somehow find a way to really describe their problems to them and make sure that you can articulate it in a better way and in a clearer then they're going to automatically believe

(25:53) because you can articulate my problems better than me he can provide a solution that to my problem that is better than I can you know what mean and so that's the main that's idea so a core offer component this is exactly what you're going to do actually you know come up with your offer and make sure that your offer is very niched down so I help specific outcome in time period without biggest pain or fear that they're facing so my example that I'm personally doing is I help business owners and coaches hit 50K to 100K per

(26:24) month cash collected in 60 days without having to spend all day taking calls and sending DMs all right so for me that's what I offer i saving time and you know having more fulfillment in the things that you do and so a business owner they don't want to spend all day in the DMs they want to hire high quality sales reps they want to hire good setters and good closers but they can't find them right and so I'm providing a solution to help them achieve you know 50 to 100K per month without completely overloading them with taking calls and

(26:57) sending DMs and doing everything themselves all right so that's the first part you have to be very clear the second part is list out all the perceived problems that your client has so what perceived problems would the client have about your offer you want to write them down and answer all so that you can answer these objections as you kind of go along so an example for me for my offer if a business owner you know wanted to buy my program and he could could potentially have a perceived problem that I may hire bad sales reps

(27:27) and my response to that is it's impossible for me to hire bad sales reps you know maybe every once in a while but for 99% of the time it's because I've already trained so many people i have a huge pipeline because of my training and I've been in sales for over two years so I have connections with the best sales reps i have connections with the best sales coaches you know and so I have my way of finding the best closers sellers that are available on the market so automatically I can answer that objection all right not having control

(27:55) over the business is also another objection or another problem that they might feel and you know it is completely understandable because a lot of business owners they want to feel as if they're in control and what I'm gonna say what or you know my answer to that objection is just the coach can hop on the group calls at any time and I'm me as a sales coach me manager I'm going to be constantly continuously asking for approval before moving forward with a certain process right so if I'm hiring a seller or closer I'm always going to ask for the

(28:26) business owner's approval to see if it resonates or to see if that person resonates with his business or her business all right so I'm always asking for approval making sure that it their business and everything is going through them so that they feel they're in control that is a perceived problem a lot of business owners have when I intend to work with them right so I'm listing just two examples down so you guys are not bombarded with all examples and all that stuff and then what you want to do is you want list out five

(28:52) of the main deliverables your core offer provides so list it out for me it's just to hire killer sales reps that's what people mostly pay me for they want to hire really good sales reps they want me to manage group calls they don't have the time to hop on three four weekly group calls with their sales teams and so they want me to do that they also want to improve on their closing skills themselves and so what I do is I review and improve on the coach's closing calls by sending them looms sending them actionable advice and

(29:22) giving them opportunities to do role plays with top tier closers and sellers that I'm working with that's the third one fourth one is rebranding of the salesunnel i'm going to analyze their salesunnel see what aspect they're lacking in whether it's traffic it's you know the lack of a good VSSL or what we can improve in certain aspects of the funnel that's fourth one and the fifth one is to implement monthly recurring revenue a lot of the coaches that I work with are sick and tired of always trying to find new clients and

(29:47) onboard new clients because it's a real headache right and so a lot of them they just come to me they want implement a way to just get monthly recurring revenue where they don't always have to go out and find new co new prospects new students and all that stuff they can just rely on their old ones and when a new one comes along then it's exponential right you don't always kind of rely on new prospects so those are the five main deliverables fourth one what would I deliver if my product costs 10 times its current

(30:19) amount ask yourself this question all right if you could charge let's say you're charging a 3K offer if you could charge $30,000 for a fitness offer that you're running what would you include would you get a nutrition would a you know person personal trainer one-on-one or would you um know get a mindset coach what would you do ask yourself this you know my example is I would run ads i would add a base pay to all the closers and setters i would hire a virtual assistant to make sure that you know everything is going well i

(30:51) would set up Zapier auto i would set up automations i would set systems all that stuff that's if there was 10x my amount now I'm currently charging 4K per month so if it was $40,000 retainer fee plus 10% commission I'm doing all this and like that's just what I do right and the reason why want you to kind of understand is because some of these things you can do they don't cost a lot but they bring in so much ROI that you'll earn more money in the long term right you may lose money now but think about it from a

(31:22) month from now if you make 50 add an extra 50 if I add an 50k to your offer you're going to pay me more if you help this person lose x amount of weight he's going to pay you more right and so always think long term not just short term that's the main thing that I want you to get with this question what are some things that you can deliver in your product right now that don't cost as much now Zapier automations they don't cost that much i just you know so I'm going to do it hiring a VA I can hire an Indian VA or a Filipino for

(31:57) $10 an hour i'm going to do that at a base pay i can't do that because that's like you know $1,500 $1,000 for each closer so that's like 4K on my end i can't do that so I'm not going to do that i'm not run ads either because this needs a large capital so realize how I can do this i can do this and I I can do this i just can't these to these two things that's just overd delivering on your end you probably didn't even think about it uh on how to improve value and stuff but this is a great way ask yourself this question

(32:29) list out a bunch of ways that you could deliver your product if it cost 10x the current amount and half the time or the things that you could deliver could do it right now you just have to pay a bit extra and trust me it is worth it all right because word of mouth everything everything that you do in your business to make sure that the client is fulfilled will come back to you i promise all right fifth one what would I deliver if my product costs onetenth of its current price and had to provide more value than I currently am

(32:57) at my current price all right so for me it would be crazy group training it'll be valuable video modules it'll be recording looms for bottlenecks tons of role plays accountability check-ins and I would even add VA Zapier automation systems all that stuff right so this is really understanding what you can do with the current budget that you have maybe you don't want to sp you're very very summer you don't want to spend the extra $30 a month to get that Zapier subscription or whatever you don't want to hire a VA for 10 bucks month i

(33:24) don't know why you do that but let's say you don't want to do that then this is what you got to do right um how do you provide more value than you are at your current price so you have to like fully make sure that each part or each training deliverable that you have in your offer is insanely valuable so that's crazy group training valuable video modules record looms blah and this is just going to really help you understand how to make your offer more irresistible than it already is and it's just going to give you a good idea of what need

(33:55) to do to fix your offer all right so that's about it I have for this first video of you know making creating an irresistible offer we're going to go over a ton more ways to make sure that each aspect whether it's the bonus part or the guarantees part or deliverables part is just completely completely a no-brainer for your prospect to invest hope you guys got value from this call and I'll see you guys in the next one peace yo what's going on guys hope all of you are doing well in this video I'm going to show you how to actually find

(34:26) that sweet spot for your price of the program where you attract high ticket clients that are not too many so your fulfillment is broken but you still maintain consistent client acquisition so you maximize profits while minimizing the effort that you take to fulfill these clients all right this is how we're going to do it and one thing that I want you guys to note is if are an established business owner the strategy is kind of different you skip a few steps but if you are a beginner coach that you know has no experience with

(34:52) pricing then follow every single step okay so how do you price your offer if you're a beginner and you don't have price right now just look at your competitors and charge what they're charging it's as simple that you want to take an estimate of like three five 10 guys that are in your niche and just charge what they're charging and now what you want to do is get like five to 10 guys so that you can actually get client results first okay now for the established coaches you want to start here if your closing rate is above 35% you want to

(35:24) increase it until actually reaches 35% and if you're selling sell let's say you're selling a fitness offer and the average ticket price is 2K if your closing rate for your 2K offer is 35% then it's not actually the offer it's your closing skill closing just sucks there's no other way to put it because you should easily sell a 2K offer if your is good and at a 50 60% closing rate so the whole idea behind pricing your offer is that you want to increase it a point where your closing rate is at around 30 to 35% and that's usually the perfect

(35:58) benchmark where you push away the broke people the annoying clients that will bug you all day and accept the people that actually want your service and are happy to actually work with you don't you know don't fuss as much and are just perfect clients to work with we want to work with perfect clients that are lowmaintenance but high ROI okay that's what we want to work with so we want to be okay of actually saying no to you know the clients that would pay us a ton and just working with premium clients that actually just

(36:27) really respect our service and understand why we price it at our point okay so you want to find as I said increase the price by $1,000 until you have a 30 to 35% closing rate with actual good closing skills all right this is how you find your sweet spot and the reason why is because you can only go down to $0 a price right but you can actually go infinitely higher with value so you can charge however much want like I'm charging such an expensive program like right now it's 10K you know it's 10K but the reason why I'm able to

(36:56) charge this much is because it's not because I looked at my competitors and stayed there cuz I kept on adding 1K to the point where I had a 30 to 35% closing rate and that was my sweet spot okay i actually have good closing sales that's how I know it was my sweet spot if you are selling the same price as your competitors there's one of two things either your offer is trash which we would have fixed by now um because we completely restructured your offer made your offer sheet your guarantees bonuses everything or your closing just sucks so

(37:27) fix one of the two and charge more it's as simple as that all right now I want you guys to avoid this mistake is what most coaches do they look at the marketplace see what everyone else offers take the average price slightly below to remain competitive and then provide what their competitors offer with a little more and they add up at value proposition for more less okay what I want you guys to realize is that the more expensive your program actually is the more people will perceive that it's actually valuable right um people

(37:54) assume my stuff is valuable because it's 10K imagine if I sold it for 2K you'd be sus because you'd be like "Okay there's so much stuff why is it only 2K it not 4K or 6K like I can see someone charging X amount why is it not that?" And so the whole goal with pricing is to get someone to be uncomfortable with actually paying you um if the guy your prospect on a sales call when you price drop if they're not saying it's a bit out of my it's a bit you know more pricier than I thought then you're doing it wrong you need to kind of

(38:27) exceed the expectations in pricing point because that's what's going to get someone to realize like hey this is actually valuable this program is actually really good because it's priced at this point it's the perceived value right a wine company basically put three cups of wine and they labeled each cup differently the first cup was labeled cheap the second cup was labeled medium the third cup was labeled expensive all right they put three cups and they told I think 50 people to test each cup okay now they had labels right

(38:58) expensive medium and cheap they asked which which wine was better and 95% of people said that the expensive one was the best now the catch was this all the same wine it was all the brand it was the exact same wine p from same bottle but 90% of people said that the expensive one was the best why because of perceived value the more expensive your program is the higher the perceived value of your program is it just comes down to that so we want to charge a premium price attract premium clients and make more money obviously all right so the goal is

(39:35) to be so expensive that a consumer must pause and think this can't be the same category of solution as everyone else which makes you a category of one all right now this is the value equation I want you guys to understand dream outcome times perceived likelihood of success divided by the time delay times the effort of sacrifice equals value so let's break down this entire equation so that you can actually implement it for yourself the dream outcome is end result actually meaningful to them the more meaningful the end result is

(40:02) better okay you want to make really sell this dream outcome now the perceived likelihood of success do they think they're actually going to succeed so like I said the done for you aspect is going to really help with this right the coaching structure and the when you build out your offer sheet that's going to really help out with this so increasing these two things are great and time delay how long will it take to someone to get the final result that's you know that's also key in the value if it takes a year it's not as valuable

(40:31) something that would take 90 days effort and sacrifice what do they actually have to put on the line to achieve XYZ what are the additional costs now goal is to get the bottom to zero decrease time effort and sacrifice how can I make more convenient seamless and less effort stuff so again this goes back to the done for you aspects making sure that your program is actually really good and actually increases the chances of your client succeeding inside program because half of the work is already done for them and then once you

(40:59) actually try to get the bottom zero so once you actually decrease the time delay and the effort sacrifice then we focus on increasing the top which is the meaningfulness of end result and the likelihood that they will succeed it all goes hand in the more you can increase this the better and the more you can decrease this better okay that's how you want to price your offer and that's how you make it really really valuable so hope this video was valuable if you have any questions regarding pricing your offer feel free to reach out me i want all

(41:24) of you guys to actually state what your offer is and drop your price of the offer along with your offer sheet in the group chat and we'll actually give you feedback from everyone else in the community hopefully this video is valuable and I'll see you guys in the next video peace yo what is going on everybody hope all of y'all are doing well welcome back to the video so in this video we're going to be over how to gift wrap your offer and the final touches you should have to your program all right so it's going to be a

(41:49) very short video i'm just going to say you know what exactly to include in this document and this deliverable sheet so what you want to do is once have complete clarity on your program you just want to create a two three page document on what exactly your program includes now you want to include the following categories in a specific order so the first part deliverables you know what exactly will you deliver in your coaching program second part coaching structure how can they expect to receive support how can they expect to get the

(42:16) group support one-on-one all that stuff third proc part what is the process of this whole journey you know what does it look like the first 20 days 30 days or what are the steps that need they need to take achieve XYZ fourth part is the bonuses and fifth part is the guarantees and again bonuses you want to talk in context of saving time and money right guarantees you want to talk in terms of like days and months so if you don't make back don't make 3K in 30 days then I'll give you a full refund something like that

(42:48) right and so you want to absolutely fill out this deliverable sheet when you share your screen when you show them what exactly your offer includes you want to make them mind blown right so go ahead check this out is my sales master accelerator if you're in the program you've probably seen this already uh on the discovery call that we had but it's a good example so the outcome what's the outcome scale your coaching business to 50 100K per month by managing a sales team to solving bottlenecks in your salesunnel

(43:15) and these are a few deliverable rules that we have interviewing hiring qualified uh appointment setters and closers setting workflow and scripts weekly group calls making adjustments blah blah right and so a ton of ton of all this and then um coaching structure the process is simple there's a three-step process the onboarding management and then the final touches and then also we have the bonuses so coaching videos via GHL software pre-loading landing page blah and realize how I have you know save the time and the money in part of it

(43:53) right and that's a 5k increase in my company blah blah blah all this stuff i should add 500 don't know why it's not there yet but you get the point make sure that you're adding you know the VA like amount of time they save and the amount of money they save as well now for the world class training people pay 4,000 for this so I'm going to add that right there and then the guarantee is you get an unconditional 15-day money back guarantee if you don't feel like it's good fit then we can go ahead and cancel and you can get a full refund if

(44:23) don't achieve 50K per month in our specific time frame we will continue working with you until do if attend coaching calls blah so that's all I want that's you guys to do i want you just create a document two page to three document write down the deliverables write down the coaching structure write down the process bonus and guarantees and then when you're pitching in a discovery call you want to share your screen talk to them through deliverables coaching structure and all that good stuff and then make sure that

(44:50) they can really understand how much value you're providing to them all right so that's about it hope you guys enjoyed and I'll see you guys in the next video peace yo what is going on everybody hope all of y'all are doing well welcome back to the video so in this we're going to be going over the bonus and guarantees portion what the power of bonuses can really do for you and why you should include both a bonus and guarantee in your offer to make it completely irresistible all right so let's go ahead and get started the power

(45:17) of bonuses in general I'd say the value of bonuses should always be more than the core offer and now there's a specific reason for this right if you you feel like the bonus is more than offer you subconsciously think that the the main core offer is worth way more than the bonuses and so that subconsciously elevates the value of that program you know what I mean and so you subconsciously think that the core offer is more valuable than the bonuses and you just need to tell them in context not context tell them in

(45:47) what will it do for them how specifically improve their situation would it be faster would easier would it be less effort you have to kind of specify that in your bonus so going to give you a few examples later on but you also want to provide social proof and paint a very vivid image and you must include money/times saved that's what the bonus really is all about right saving money or saving time these are the one of the two things and a general rule of thumb that you must understand when um implementing bonuses and

(46:19) guarantees is tools and checklists are better than additional training you can add like 21 hours of additional closing training but if a guy has to put 21 hours into really understanding what closing is all about then that's not really a bonus that's just more work to do so the person will not really look at it that way as if it can really help them right but if you get them a tool like maybe it's a go high level CRM maybe three months off that's $150 saved or $270 saved uh because that's a $90 per month subscription you save 270

(46:53) right uh that would be a bonus and just kind of things like that you want to always include a price tag to let them know what amount they're saving and you want to solve problems that they will face in the future this bonus section the reason why is because it implies that they're going to be successful you want to solve a problem that they're facing 4 months down the line if your program really didn't work right and it implies that they're going to be successful and it increases conviction and perceived likeliness of success

(47:21) completely subconsciously without having you to pitch you know like a crazy offer or whatever it's just a bonus right and it increases conviction it's amazing so you should definitely do it and so a few bonus templates like I said these are the examples so one way you can go about it is only people who sign up for my XYZ program will have access to bonus one 2 three that are never for sale or available anywhere else through this program if you buy that's the first one if you buy today I'll add on XYZ bonus that normally cost

(47:51) $1,000 for free i do this to reward action takers now you want to be very careful you want to be very careful with how you kind of word um the structure when you use this bon when kind of pitch the bonuses because this may be a bit pushy but if he's understood that you know it's very scarce and he understands that your product is high in demand then saying this would make sense right but again part of closing is reading and reacting this may work on some people but it may not work on others same way with this you know

(48:22) it may work with some people but it not work on others so you have to read the client understand what is the best way to phrase your bonus and a few examples of bonuses that you can put for every single person is you know something like this so pre-loaded landing page with our exclusive templates so it could be a website right helping them build a website so 5k increase in my revenue for company that's a social proof so I attach social proof with this specific bonus and I also add the price uh that is usually charged for the exclusive

(48:51) templates all right access to go high level and sales CRM software the pro version is $200 a month so they're basically saving $200 a month keep track of sales increase in total revenue made 13.4K cash collected in one day with the sale CRM just simply by following up with everybody and making sure that everyone's on the same page third one is tech support for your clients three to four hour three to four hours a day so you know if you integrate ManyHat or a chat bot that can help with you know client fulfillment and getting their

(49:21) clients questions answered then you can save time with automated response to frequently asked questions and this is saving them 3 to four hours a day so realize how in a bonus section I included a price tag i included time saved you know so must tell them in context what exactly your bonus is helping them with and that will allow them to really understand it so yeah that's the bonus part let's go ahead and look into our guarantees so the power of guarantees are a huge selling point and especially if you are you know kind of figured out

(49:56) your offer you know what you're selling you're very confident a guarantee is going to push a lot of people over the fence to buy and the reason why is because people think in general it's too risky to buy from a online program and you just want to use a guarantee push people over the fence right idea of it being zero risk appeals to every person so you must utilize that but to utilize it you have to be bold about your guarantee and you have to own your position right you can't have a weak guarantee you can't have a guarantee

(50:24) that you know it's just it doesn't sound confident it doesn't sound convincing you have to be bold about it and once you go with it you got to stick all right so own your position these are the different types of guarantees that we have unconditional guarantee so uncond unconditional 30-day money back guarantee no questions asked it just shows the insane amount of confidence in your h you have in your product all right no person in the right mind who's selling a scam would do this unconditional guarantee so that gives

(50:53) the client a sense of like hey you know we're here for you if you're not confident in our product then we can give you a refund it gives him that option and some people think you know maybe it's like is not good to give unconditional guarantees because people can you know take advantage of if you if you're scared of that then you're not looking longterm you're generally not looking longterm because it's calc it's a calculated risk the more people that are attracted by this unconditional guarantee compared to the

(51:23) one or two people that ask for a refund is better is way in the long run right so you kind of just got to look at the trade-offs is it worth to work with someone that wants to take back the money after 29 days and just not work with you no but at the same time wouldn't want to work with that person long term so why would you keep his money you know what I mean so just kind of have to look at it that way and in the long term you're going to make more money with this guarantee right so second one is conditional guarantee if

(51:54) you don't achieve X and Y time we will continue working with you until do if you attend the coaching calls if watch the video modules blah it's a safety net for the client without the option to refund so if you don't you don't want to give the your client any chance to refund and you know give him back the money then this is way to go it's a safety net for the client without the option to refund but client is in a way safe because you going to be working with him until he achieves x amount of money right or goal last one is anti- guarantee now

(52:24) this is I wouldn't suggest it for anyone below 100K but if you try to implement it you could may work but it's anti-garanty so you just say that we're so good in this market that we don't need a guarantee so take it or leave it this is one of those guarantees it's like it's a [ __ ] you guarantee you know if you don't want it [ __ ] you know go on your way and buy something else um this is for the companies that really have an insane amount of leverage an insane amount social proof and you can leverage this guarantee but for the majority of us

(52:54) that are under 100k per month we got to use these two all right and so option the why the reason guarantees are so useful is because you can say this all right option one is zero risk but it will not get you to where want go option two is zero risk but will likely get you to where want go see the difference option one is you leaving this call without investing into us and it's zero risk but it will not get you to where want go option two is investing into us with this guarantee in place so that it is zero risk but will likely get you to where

(53:29) you want to go say that [ __ ] I promise you the client will buy all right if you pitch a per if you pitch the program and you did your job and you know how to structure discovery calls and all that and you say this pitch right here there's no reason why a client shouldn't buy which is why guarantees are so useful right and again like I said guarantees are calculated risks in the long run they will always pay off and if you're scared of implementing an unconditional guarantee then you're just simply not confident in your product

(53:54) enough and you need to add more value right add more value to the point where you can literally say with your chest that if you don't like the program get a full refund that shows an insane amount of confidence and you need to have that in order to really sell your product all right so that's about it that's all I have for the bonus and guarantees if you guys have any questions as usual go ahead and reach out to me um on Slack or any platform that you find me and yeah I'll see guys in the next video peace yo what's going on everybody hope

(54:25) all of you are doing well so in this video I'm going to show you how actually build an offer pitch deck that you can actually present to your potential prospects at the end of your sales call now the reason why we want to do this is because once we've actually got our client in an emotional state we want to seal the deal by actually talking about the logistics and logic behind this whole purchase and the decision for him to actually buy your program all right and the whole premise of this pitch deck is to make him

(54:50) realize that it's not just a great decision for him because it's going to get him out of his situation it's a great decision because this is the best process and this is the best fit for him to actually get from his current state to his desired state all right so let's go ahead jump right in and look at what we have in this offer pitch deck now this is the final touches right this what you will build after you've built out everything and so once you have complete clarity on your program you want to create a two three page

(55:17) document of what exactly it includes and you want to include the following categories in this specific order all right so you want to go over the deliverables the coaching structure process the bonus and guarantees you want to actually stack the hell out of this um Google Doc okay you want to make him realize like yo this is insane you know and then when you price drop he's going to be like okay this is absolutely worth it whip out whips he whips out his credit card and he just pays you on the spot that's entire

(55:43) goal with this pitch like to make it realize to make him realize that okay yeah he's emotional but this is also a great decision because it logically makes sense and this is exactly what he's looking for okay when you put everything in one dock and you just give it all to him and you shove it in his face you make him realize like "Holy crap this is a lot of stuff.

(56:02) " And when you say that the price is like 510K or whatever they're going to be like "It's a no-brainer cuz there's so much in this program there's so much value." And it just depends on how you stack in i'm going to teach you how stack it the right way so the first thing you want to do is actually write out all the deliverables and what a client would actually get if they join your program so I'm going to actually reference my own program and what my deliverables look like so you can see what it looks like for yourself so my deliverables it

(56:25) was a done for you system um so the entire sales CRM notion script SL channel automations all that good stuff the offer blueprint how we teach you to build a completely irresistible high ticket offer by giving you our blueprint and non-stop consulting teaching you how to go viral ads sales assets training protocol teaching you how to get a sales team up and running so the entire thing right and I mentioned specifically what they'd get in here because you want to actually get them to realize that you know don't

(56:54) want to just be vague with the literables you want to actually go into specifics on what they would get okay so this is very important making sure that you actually talk about what exactly they would get and just stacking it you want to have at least like five to seven here and yeah this is probably the most important part so the second part is actually the coaching structure and how you actually receive support in the program and what this entire process looks like from the going current state to the desired so

(57:20) going back to my program I'll show you what my coaching structure looks like i've obviously went above and beyond um you guys know me um step-by-step videos weekly group coaching one-on-one services i don't have to explain that you should know by now you can kind of follow the same structure i wouldn't recommend changing much cuz this is like the perfect coaching structure of I've researched over a hundred different programs this is the best coaching structure all right to have every single one of these and then I actually went a step beyond and

(57:48) added these two which is weekly action items so we give you fresh action items every single week that you can focus on so you can focus on execution so know this is just giving them an idea of how much clarity they'll have in the program and you guys should know what this is by now and so you guys could add this in your program if you'd like and then one-on-one check-in calls you guys all get 60 days of weekly one-on-one check-in calls to make sure you're on track to hit your goal that's also how they receive coaching and then access to

(58:14) my network of experts so my creative director my sales manager systems guy everyone that has a proven track record is in here all right so yeah it's just a lot of a lot coaching and the thing is every person is different so you need to customize your coaching program to fit introverts to fit extroverts people that are in between and so if someone doesn't like group coaching they get one-on-one they get weekly check-in calls they get weekly action items if someone likes you know talking to others then they get group coaching if someone

(58:44) likes learning the information by themselves they get video modules so you want to make it so that every single person uh is accounted for and you know they can actually make the best use of this program all right so this is a coaching structure that you can follow now the third one is actual process what are the different phases in your program and how they actually go from the current state to the desired that's what you need to go through so this is my process the phase one all onboarding stuff join the community and

(59:09) then we establish the foundation build your sales assets we hire out team we do the content accelerator stuff and then the consulting support so just breaking down the phases and then talking about specifically like what week you do each thing in and just giving them a lot of clarity on how this looks like because if you have too much deliverables going on they may be like okay how am I going to do this and then you want to break it down in a more digestible manner in the process so that it makes sense for them okay so

(59:36) everything builds off top of each other sometimes I actually show them the 90-day road map that I have here just to show them how specific we go into and yeah it's just really cool stuff all right so that is the process now for the bonuses this is one of the most underrated parts i'm sure you guys have already watched the bonus guarantee section so you guys should know exactly what to add in here i'm going run you guys through my personal bonuses so we have exclusive systems which is the plug-and-play landing pages email

(60:03) sequences nurturing processes all that good stuff world class sales training so access to over 40 plus in-depth video modules for sending closing sales team marketplace hire our train appointment setters va marketplace hire our train VAS content editors marketplace use our in-house content team and all that good stuff so yeah you just want to stack up the bonuses and make sure that this part is really stacked because the more valuable your bonuses actually look the more valuable your actual program will be right if someone would actually

(60:30) pay 5K for your bonus then they'd probably pay 10K for your offer that's the subconscious behind it and this is in 100 million offers you want to make your bonuses so good that people think that could be a program in itself what I have right here this could literally be a program like people would literally pay $5,000 for a marketplace VAS sales teams editors and then world-class sales training exclusive systems people would literally pray more than 5K for this and so your prospects will think if this is just a bonus then what's

(60:59) actually in the program that [ __ ] must be super valuable that's your subconscious thought and you really just want to understand this concept so that you realize how important the bonuses are now after the bonuses we have your guarantees this is where we actually write down your guarantee that shows your confidence in your program and it's going to push people over the fence buy your stuff so some coaches actually do say that you know guarantees aren't necessary and yes I agree to a certain extent but if someone's on the fence and

(61:24) they don't know whether or not to invest having that guarantee in place actually just assures that the client that he is safe he's in good hands because it shows the amount of confidence you have in your product if you don't have a guarantee it's just lack of confidence unless you're the authority in the space then you don't need one right unless you're Iman or you know someone that's huge that has a brand and authority you don't need a guarantee but chances are you're just a regular coach you're nothing special

(61:51) right now at least and you need a guarantee in place to push people over the edge and show people that you are confident so this is my guarantee if you don't add an extra 20k to your revenue in our specific time frame we'll give you a full refund sending you an extra $1,000 and continue working with you until you add an extra 20k if attend coaching calls watch video modules etc now this is an extreme right extreme i'm not telling you to give a full refund it could be if you don't achieve this result in 90 days then I'll

(62:18) work with you for free until do that is a great gu guarantee right you don't need to go as far me where I'm giving you a full refund extra $1,000 all that stuff that just shows when people hear that they're like "Damn this guy's really confident in this product." And that's the mindset I want people to have cuz I'm not going to give anyone a refund first of all because if you actually attend all the coaching calls watch all the video modules and do everything I say it's impossible not make an extra 20k so this guarantee is

(62:47) almost like a way for them to realize my confidence and it's almost impossible for someone to actually get a full refund because if you did they listen to my advice if they did attend all the coaching calls if they did do all the video modules 20K is so easy it's ridiculously easy right so the more absurd and the more crazy it is better i'm not telling you to go as far as me but you know having a guarantee in place like this or maybe even just working with you for free until hit the desired result that guarantee could

(63:15) work as well all right so what I want you to do is go this doc and click on this specific link it'll bring you to offer sheet template you just want to make a copy um change it to your name and then put your color code and yeah this is where you build out your offer sheet hopefully this whole video makes sense pretty short video very straight to the point if you have any questions about building out your offer sheet feel free to reach out me and I want you to really spend time actually building out this offer sheet cuz

(63:41) is going to be very valuable and it's going to be one of the best assets you have to actually sell your program on these sales calls all right i'm actually going to review every single one of you guys' offer sheets at the end of this offer mastery video module so make sure you actually do a great job of writing out the deliverables writing the coaching structure writing out the process everything make sure it's all good if you have any questions as usual shoot me a DM on Discord i'll get back to you with that being said I'll see

(64:06) guys in the next video peace this phase is the cash injection series and this is going to show you how sign your first 5 to 20 new clients in the first 30 days of implementing these strategies if you do this right and follow all the steps you'll easily be able to collect minimum 5 $10,000 for your offer and be able to get people interested in what you have to offer now this is the fun part of this video where you'll be able to start generating sales so I want you to get your notepad out get your pencil out and really pay

(64:30) attention because I'm going to show you how to sign your next five new clients in the next two weeks yo what's going on guys hope all of you are doing well in this video I'm going to show you how to get a nice cash injection into your business by reviving past leads that have not bought from you it's a very simple video um very actionable video on what you can do to actually generate a few sales right now so make sure you actually watch this video and then go implement exactly what we tell you all right let's go

(64:58) ahead jump right in the goal is to look through your past clients that booked a call with you but did not buy and here's what's going to happen all right chances are they're probably stuck at the same spot and if reach out to them they'll probably close for a nice paycheck these are the lowest hanging fruit so these are the easiest sales to make and we want to get cash in your business ASAP whether that's to use into paid ads whether that's to use make back your money that you invested we just want to make back your ROI as soon possible

(65:23) and doing this is going to help do that okay so the process is very simple all you're going to do is go your Calitely go high level or wherever people schedule calls you go to that website and look at the past calls in the last 12 months and reach out to every single one of them through Instagram now there's one or two things you can do the first thing is actually going to their Instagram and replying their story this is the first option okay replying to their story and just saying like "Oh maybe it's a story of

(65:49) view or something scenery." Say "Oh this looks amazing where is this?" It's a very subtle and easy way to slide into the DMs and actually spark up that conversation again because chances are they're going to know that you're to try and sell them something so if you swipe up to their story and talk about something that's completely unrelated to you know the business and what you guys talked about previously on your last call then they're going to reply the goal is to just get the first reply and then we slowly spark up the conversation

(66:16) and then you know bring it back to the business and how his business is doing and everything okay that's all we want to do now this is the first option and you always want to try and reply the story if possible they don't have a story then what you could do is send a voice note and you want to send a voice note so that you can actually make it extremely personalized and increase the chances of them responding to you so record your voice saying "Hey it's been a while since we last spoke hope everything is going super well for

(66:40) you and hope you're having a super blessed day just wanted to kind of reach out and ask what have you been up to how's everything going for you and yeah it would be great to reconnect brother you want to say something like that and you don't want to have any incentives oh did you do this XYZ blah blah blah no just have a subtle introduction and reconnect rekindle that fire and then just have a small conversation on whatever he says so whatever he says just kind of talk to him about that thing and just ask how

(67:05) he's doing whatever and then you want to say "That's awesome did you manage to achieve your desired goal okay now this is going to actually lead back the actual reason why you reached out to him and you don't want to do this like too early on because that's going to just make you seem super salesy don't want to come off as salesy you just want to come off as genuine and trying to help the guy okay so ask him if he achieved his desired goal if he said no then you want to act shocked and in this in disbelief now this is where you

(67:31) actually really get him to be interested in what you have to sell again okay you don't want to say want to hop on a call see how we can help you with this do not say that want to act shocked because let's say you reached out to someone um that you had a call with 6 months ago right months ago and he says that still hasn't achieved his goal right damn how come brother what happened or whatever and you want to make him realize that he [ __ ] up because he didn't invest in you in the first place that's why you want to act shocked that's why you want

(68:00) to be like oh wow how come that's why you want to be in disbelief because that's what's going to get him realize that hey I should have invested in this guy to help me solve problem because here I am six months later and I'm stuck at the same exact place that's the mindset we want to give them basically all right so they'll explain blah and if they don't say the obstacle then say this what's stopping you from achieving goal now obviously you want to add like some stuff in front depending on the context or whatever this is just a general like

(68:28) structure you can follow again with everything I show you guys don't copy paste please this is just a structure that you guys can follow and a framework that you guys can use okay but don't actually copy and paste these word for it's not going to work you just have to be genuine and actually care about the client so you want to ask what's stopping them from achieving that and then if they do say their obstacle in the whole thing then you can just skip this question and you can propose a call and then you just say "Honestly we'd love to see if

(68:55) we can revisit the convo we had last month or year and see if we can help you solve problem to achieve goal don hop on a call to discuss more details." And this is exactly how you revive past leads that didn't buy from you to get a lot of cash up front and a nice injection into your business a lot of people don't do this a lot of people don't do this they think that the sales that they didn't close are just lost sales no if anything these are the best type of leads to reach out because they were the closest to buying in

(69:22) past and if you're stuck in the same situation you can make them realize that they need your stuff now more than ever and it's almost like 100% close rate if you frame this right and you make them realize that they messed up because didn't invest in you earlier on okay so again don't follow the script word for word this is just an example the most important part about everything is that you trust your gut and genuinely care about the client and don't come across so salesy like I said this is as good it gets um again being the most

(69:51) important part is just being genuine and actually caring about the client and then they'll be able to see that and they'll book a call with you if only have the attention like money money they're not going to book a call with you because they know your intentions you're trying to sell them they're going to leave you unread it's very very careful with how you approach this because these are your best leads that you can talk to and the most likely leads that will buy from your program all right so hope you guys found value

(70:12) from this video if you have any questions regarding how to actually revive past leads and reach out to these prospects feel free to drop me a DM on Discord that being said I'll see you guys in the next video peace yo what's going on guys hope all of you are doing well so in this video I'm going to be over the exact story strategy that I implement to make a [ __ ] ton of money with Instagram okay this is probably like 90% of how I made money on Instagram it's not through reals it's not through all that obviously the reals help and everything

(70:41) but the main way that I get people in the pipeline and that actually reach out to me is through Instagram stories it's a complete game changer so I'm going to show you exactly how to do it can replicate the same success that I've had and just show you everything know not even hold back anything okay so I call it the 10K story strategy because usually when I launch a CTA make 10K per CTA literally I'm not even kidding okay the goal of this is to build trust with your audience through stories and have two CTAs throughout the week to

(71:10) generate inbound leads you can sell to this is by far the most underrated way to generate sales on Instagram if you're not following a consistent content strategy for your stories you're missing out on a lot of money so one thing I need you guys to know is that can watch this video and you can find it valuable but if you don't [ __ ] implement it I'm going to kill you because you can make so much money with this strategy if you just implement it it's so easy to implement and yet nobody does it so don't be one of

(71:36) those guys that just watches it and say "Oh it's so valuable." No I want you to actually watch it and implement okay so this is what we're going to have going to have a story strategy for each and every single day of the week and yeah okay we're just going to go through it so on Monday you want to post a result one of your clients got and a hard CTA to DM you we're going start every week off with a hard CTA simply post the client result then follow it up with I'm looking for five people that want to achieve this art goal and X days

(72:01) the word now not send any more details there's a lead to ton of inbounds coming in to start off a week and it's just really good okay so a simple one is something like this so one of my clients Natt I just showed all this so obviously a great result and then the next story I'd post is basically I'm looking for five people that want to achieve desired goal in X days just like that dave me the word now and I'll send you more details boom ton of inbounds okay now Tuesday we're going to provide value and help them realize why they

(72:30) have not achieved their desired outcome okay the goal is to really dig into pain point and make them realize that they need to change so this is an example that we're going to post and the reason why we want to be very like crazy on just you know nurturing like crazy is because we can't post CTAs all the time if you only post CTAs on your story yes you'll make a ton of money but at the same time people will be almost like immune to your story where they just look at your story like "Uh here we go another CTA so you always want to mix

(72:58) it up okay you always want to provide more value than the you want to give more than you take basically and this is giving okay so let's recap we're going to provide value help them realize why they have not achieved their dream outcome so this is what I'd say 90% of coaches think they can scale up organic content strategies honestly the worst advice in the online space if you have an offer you just struggle finding the right clients you don't need to do this you don't need to post more content you don't need to do more cold outreach you

(73:23) need to run paid ads get your ideal clients looking at you it's as simple that that's what the biggest inflow businesses don't tell you even the guys with millions of followers spend time tons on paid ads what makes you think you can rely on strictly organic so the goal of my stories is actually to break their limiting beliefs that are stopping them from buying my program i need to break their limiting beliefs and instill new ones that allow them to realize hey you know I want to need think this different way for me to buy this

(73:48) program right so that's why understanding market research is so important because what that allow you to do is fully grasp and understand that hey maybe it's not that my marketing sucks I just don't fully understand them the more you understand your clients the better you can market to them and that's why you need to figure out what's stopping them from buying your product and what new beliefs must they have in order to buy a product and so I made them realize hey like organic isn't enough you don't need to post more

(74:14) content you don't need to do more cold outreach and that's what all of my IU clients are being told to do i them a new thing a opportunity that you need to run paid ads and I picked their interest right so now they're interested now on Wednesday once we actually break their beliefs and all that and we instill new ones we're going to actually just get them like this right on Wednesday you're going to talk about a personal story that will inspire your audience could be a future goals it could be a story when you

(74:38) dropped out of college you went all in on your business whatever it could be this is an example that I shared the other day it's very simple right i've always wanted a Rolex it's been my dream watch since I was 16 15 years old and wrote this on my story i always wanted a luxury watch from the but first one I get is not going to be a gift from my parents i want to actually earn it instead of it being handed to me i'll buy that [ __ ] my own money that's what will make actually it meaningful setting a goal to hit and attaching

(75:07) reward to it is something that makes this journey so damn fun right I'm almost getting them to realize that hey you know I'm putting this out in the world this is my goal and then when I achieve it they're going to be like "Damn I remember when Suie posted about that Rolex like eight months ago and he actually did it and people will be just involved in your journey.

(75:25) " That's what you want you people to just fall in love with your journey and almost like your path that you take from A to B and when they notice that you're just getting closer and to this goal they're like "Damn I want to join this guy i want to be part of his journey want to be part of his you know documentation and everything.

(75:42) " Boom you got him right so when I get that rolling I know a lot of people are just going to DM me like "Bro I remember that story blah blah when you talked about this." That's what it takes you have to post this [ __ ] you have to show the personal side of you okay so that's what you want to do on Wednesday thursday post your own win you can show a payment screenshot workout that you did or anything personal right don't just show all your client wins post some of own wins as well it's great that you can help your clients do it but can you

(76:06) it for yourself as well that's another thing right you got to know that still got it even though you're a coach now you still got it right and so this is a nice one end of the month with cheeky 25k cash and 44k rev um blah great new strategies whatever all that stuff and just being relatable right able to pay for the entire trip by myself spend money to buy what I want one of the best parts about making money online as a 18-year-old blah treating money like a tool has been something I've learned in 2024 and possibly one of

(76:35) the best things I've used to grow my business spend more and make right posting a win and then adding like my own kind of personal touch and stories that I've learned just showing people that hey I'm a human too i'm learning i'm I'm growing and everything that's what you want to do okay so Thursday is just kind of showing yourself and posting your own way and showing that you know exactly what you need to do and you can actually achieve results on your own okay friday you want to post a soft CTA for people to DM you a free

(77:02) resource this is a less indirect way of getting people to DM you about being salesy okay very simple all you want to do is just kind of post like a say "Hey guys film the free 20-minute training video i go over the exact appointment setting and salesunnel that I've done to help my clients achieve over a million dollars in client sales dm me the word training and I'll send this free video training over to you for free it's a soft CTA but we can use a freebie script to convert them into a book call." Okay so Monday hard

(77:31) CTA Tuesday Wednesday Thursday nurturing and then Friday soft CTA and Saturday and Sunday is just coming up with your own ideas right that's what I want you to do i'm not going give a thing to do every single day of the week because that just makes it rigid and it just makes less genuine this is a story strategy that I want you to follow but eventually I want you to be able to create your the habit of just posting your own stories so that it's just more genuine right so I'll show you an example of just a story that I posted

(77:58) like just this right showing food and stuff and maybe providing value showing me working out me playing basketball or providing more value or whatever whatever it is right the point to be flexible and this structure I gave you right here is great but I don't want you to follow it to a te the goal is for you to actually create the habit of posting stories that constantly nurture your audience so when you do post CTAs get a influx of inbound leads so many you guys just post reals and you expect it to work no you actually need do

(78:27) stories and everything okay so I hope this video is valuable i hope I give you some insight on the type of stories you should post and everything the goal is just to make it a habit so that you don't even follow a structure i don't follow the structure i used to follow it but I came up with my own structure that fits me and is more genuine to okay one of the most underrated ways to make money on Instagram if you're not doing it please implement it i promise you it's going to be a game changer and yeah implement it if you guys have any

(78:52) questions feel free to hit me up on Discord i'll get back to you with all the details all the answers with that being said I'll see you guys in the next video peace yo what's going on guys hope all of you are doing well so in this video I'm going to be over the exact retargeting ad you should run give all the scripts frameworks and everything you need to actually launch a successful retargeting ad and this is going to be a very useful video for some of you guys especially if have a large audience okay so this is the

(79:21) first ad you majority of guys should run okay and the reason why is because we want to get a few sales through the door so once you get those know maybe two sales for 3K you have 6K and now we can spend that 6K on ad to colder audiences all right I'm going to break down everything make sure you guys understand the entire process so let's go ahead and run through it right now so the goal of B retargeting ads is just to get more conversations in the pipelines that could convert to sales okay so you don't really want to spend too much

(79:47) money on regular ads you want to spend like $50 to 100 per day with this one you only want to spend like $10 $20 per day on ads the next 7 days and run your freebie script okay this could be extremely profitable because it re-engages lost leads this is especially good if you've been selling your offer for some time now because what this means is there are going to be people that haven't bought from you but are still following you and still engage with your content they're going to see this ad what this is going to do

(80:13) tell them to DM you a keyword and that's where you spark the conversation and revive the lead probably have a few dead leads maybe 10 or 20 dead leads and all that imagine just four or five of them convert boom you know it's just a really really good strategy for you to start off with ads and everything what you want to do is you don't want run this like 24/7 right you don't want to run this all the time you only want to repeat this every one or two months so as you grow so it works best at the end of months after you gain some new

(80:38) followers and new eyeballs you can launch this retargeting ad to target them and just make sure that they know that hey I'm not as freebie hit me up we'll get you sorted all that stuff okay now the key point here is that we will get them to reach out for a freebie so that we can start a conversation with them in the DMs now to actually make this retargeting ad work what you want to do is you want to offer a freebie that your ideal clients want so make sure they actually want it right actually do some market research of your

(81:05) existing clients and this is very important because what you'll realize is that if you just kind of guess play the guessing game and you think that they want this freebie but in reality they don't the retargeting ad won't hit but if you make sure that hey know you ask your clients and say hey would this interest you like would want something like this and if they say yes then that's how you know got a killer freebie okay so make sure that they actually want it now this is an example that I've run for my own offering that I've already made like a

(81:31) few sales off of all right so if you've been watching my content and you haven't scaled past 20K per month I want to give you something it's a two-step appointment setting funnel that made me and my clients over a million dollars in client revenue me and my clients book three to five calls per day with this funnel and with just one to two hours per day in the DMs if you want this exact plug-and-play appointment setting funnel for your own business then D me the worst setting i'll send it to your DMs all right let me delete this real

(81:54) quick but it's so simple it's so short it'll probably take you 20 seconds total to like film everything and all that and it's just so clean okay I'm going to link below an example to the actual I create that launched and you'll be able to see like how I say the edits that I have and everything the edits are important as well but this is the general rule of thumb it's extremely simple okay now this is the template you want to have i've just basically made it so easy so all you have to do is just change the ones and caps so if you've been watching

(82:24) my content you haven't achieved desired outcome i want to give you something it's the unique mechanism that allowed me and my clients achieved desired outcome me and my clients achieve desired outcome too with this all while you know having a benefit if want the exact unique mechanism for yourself then Dave me the word keyword and I'll send it to your DMs then you want to send in the actual thing okay let me show you my freebie so guys can understand it so this is what looks like right plug-and-play setting funnel it's a notion page and so I just

(82:50) send them a notion page many chat animation boom um they get the B TOC inbound so I actually give them like a really good resource right the more valuable your freebie is the more likely they'll actually book in a call with you that's me looking handsome all that [ __ ] and I actually go through like the inbound script and everything i get them everything i don't hold back if you don't get them what you promise they're not going to like you they're really not you could actually just send them your VSSL as well but if you you're in

(83:17) a B2C offer and you just say like "Hey I'll show you exactly how I did this blah blah with this twostep funnel." You can actually send them the VSSL i recommend you send the VSSL actually but if you do B2B have to do something like this where you actually go into detail and actually show what you promised them and usually they'll actually watch the video and actually have value from it and then they'll scroll all the way down and they'll see hey if you found value boom boom boom book a strategy call you know book a time whatever all right

(83:44) so if this is how you guys want to do it okay it's very simple simple and again if you have a B2C I recommend just doing the VSSL so literally just sending them the link to your VSSL and then that should be good okay but that is an example of a freebie and this is the template that you should use okay now to set it up it's really really easy all you want to do is create a custom audience so target your followers engages and profile visits okay you want to create a separate audience for these four different timestamps 14 days 30 90 and

(84:15) 365 days the reason why is because someone that engaged with you recently is probably m way more warmer than someone that engaged with you 365 days ago right so you'll probably see a high higher ROI and a different cost per lead for someone that's done it for 14 days as opposed to someone that's you know engaged with your content 365 days ago okay so to set it up it's really simple go to ads manager create a new message ad campaign create four adsets under that campaign and each adset will be the same ad creative just different

(84:44) custom audiences so the first set will have this one the second asset will have 30 days the third asset will have 90 days and so on forth okay all you want to do is just upload all your ad creatives to it and then set each ad to $5 per day and you're good to go you're literally good to go that's all you do okay so if you guys have any questions regarding this feel free to reach out to me that being said I'll see you guys in the next video peace yo what's going on guys hope all of you are doing well so in this video

(85:13) I'm going to show you how actually optimize your IG profile and make personal brand actually look good so that when you reach out to coaches and stuff they actually respond to your message and actually see you as an authority not some bum all right so let's go ahead and run it show you guys what this whole thing is about so optimize IGF funnel name and your niche okay who you help social proof dmcta it's very easy now niche this is for coaches so don't put the niche just put your name okay first last who do you help for me it's helping info

(85:47) businesses scale with sales and content infrastructure maybe you could be helping creators scale with sales systems or helping creator scales with um a done for you sales team do not say growth operator in any part of your bio i will come over to your house and slap you please for the love of God don't do that you're going to make your reply rate zero okay everyone hates that term no one wants to use it so don't okay you want to position yourself as someone that actually helps these info businesses or something and yeah helping

(86:18) creators would be good um yeah so helping creators scale with blah blah and then you want to put one of your social proofs so maybe generate a gain client revenue if you ran a SMA before you can say generated whatever in revenue um some type of social proof for me it's going to be client rev that's the most important thing and yeah then DM skill to be my next case study fairly simple it could be any word dm now to be my next case study dm now to um work with me one-on-one whatever so just be creative with it optin page link if

(86:52) you have a VSSL for your growth operating or growth partner offer then you can use your opt-in page link as well or your just link to YouTube whatever it is youtube link would also be really good here as well okay so now that we've gone through the bio it's very very simple you don't want to over complicate it let's go through the story highlights these are the only three you need results clients lifestyle is the results you've generated for yourself maybe it's growth sales that you generated whatever it is clients is the client results that

(87:23) you've gotten so growth sales whatever it is and the lifestyle show your personal side talk about your thoughts talk about your opinions all that stuff okay very important you want to show both of all three because each thing kind of shows different aspects why someone should trust you so results goes over the fact that you can do it for yourself nobody cares if you can do it for other people right obviously it's important but if you can't do it for yourself then people are going to doubt you and so the analogy I love to bring

(87:53) up is if a fat personal trainer came to you and he said could get you skinny would you trust him even if he says that he helped 50 other people get skinny no you would not trust him right because he hasn't done it himself that's the analogy that's why you need your own results a lot of people say don't post your own payments you have to post it because you have to prove that can do it yourself as well okay clients pretty self-explanatory you need to make sure that people actually know you can provide good results for your

(88:21) clients and lifestyle just a personal aspect and getting people to like who you are and if someone has a similar hobby like basketball you may reach out okay so that's the story highlights the cover should be pretty simple honestly it should be just um any you could either do a icon or an emoji you could just do like a lifestyle picture of yourself in all three i just did lifestyle pictures cuz I'm handsome so I like to put it there but yeah so now we're moving on to the pin post first pin post is going to be a service

(88:53) explanation so explaining what your service actually is and you can use a script to build trust so I've had over 100 people ask me this question what is appointment setting i'm going to break it down in less than 40 seconds and basically you talk about what you're actually providing okay this is good because when someone lands on your profile let's say you're posting a real and it goes viral guess what but they're going to click on your account and the first thing they're going to click on is your first post that you have pinned and

(89:18) if you want to generate more sales this is the exact post that you pinned okay explaining your stuff pretty self-explanatory u we have a reel here that you can check out stepping away from special forces I realized how difficult it can be to rediscover that purpose and mission for life developed a program that kind of brings some of those issues to the surface and addresses them appropriately program is geared primarily towards prior service members who are looking to kind of re-engage and get on track to achieve their professional goals after

(89:51) the military we'll be focusing on who you want to become in several different areas after we've kind of established your identity in each of those areas we'll begin the backwards planning process to break your long-term goals down into daily tasks that are much more manageable right now I'm only taking 20 people if you're tired of feeling stuck or lost or unmotivated make this the next mission in your life comment mission if you're interested leaving the army very simple right he kind of explained what he did who helped and

(90:19) yeah very simple you can use his script as a way to kind of frame your own reel and yeah you just kind of want to go over what exactly you help with number two this is a pin another pin post choose one of your best performing content pieces and pin it this will allow prospects to see the type of content you post and as a result will most likely follow you to see more of that type of content okay pretty self-explanatory just look at what went viral and look at what attracted the right types of people okay not just

(90:46) views but the right type of people so maybe it's someone that maybe a post that you put out got a lot of inbounds or got a lot of comments and those comments were your ideal clients you want to pin that one um you don't want to pin a post that went viral but it's all [ __ ] Indians right cuz guess what but when someone goes on your account when an Indian pops on your account and he sees that video he's going to be he's going to going crazy like this and he's just going to follow you you don't want that the right type of people to follow your

(91:12) account all right so that is now for the rest of your account you want to have at least nine posts up minimum you can have a mix of photos you reals talking head videos etc pictures of yourself making sure that you're looking good professional presentable and then the reels could be talking about your lifestyle montage of clips etc and then you want to have a few talking head videos in there simply providing value that a coach would like on how to solve a specific painoint step-by-step process to solve a problem etc now you want to

(91:43) go target more beginner creators um because that that's your target audience okay and the goal here is just to show people that you're a real person um it just is right like you want to make sure that people understand hey this guy's actually professional he looks good he dresses well let me reply to that because guess what when you outreach the first thing that people are going to do is click on your profile and look at your post you don't want to look like a bum some guy someone that does this great it's Luke Alexander you can

(92:10) search him up on IG i'm sure you guys know him um he does closer cartel really really good personal brand check mine out as well you already know um but yeah just very simple don't over complicate it this is what your IG funnel should look like so yeah hope you guys found this valuable if have any questions feel free to reach out to me in the DMs and yeah I'll see you guys in the next video peace yo what is going on everybody hope all of y'all are doing well in this video we're going to dive deep into market research and the purpose of doing

(92:41) this is to actually find out what our followers and our audience actually wants now um you may think oh if I already have an established offer I don't need to do this step right i every single one of you to do this step because chances are you could be targeting your audience better and you could be hitting their pain points more effectively so this is just going to help with that and it really is one of the most underrated parts of scaling up an offer if you don't actually understand what they want how are you

(93:06) going to provide that them you know you never want to assume so let's dive into the laptop let's see what we have here so the goal of market research is to understand what product your ideal clients are looking for now if you haven't sold you need to perform this part to perfection because you know if you don't understand what they want you can't just assume it's very easy for you to assume it's very easy for you to take a guess but still need to double check you still need verify and this will just help with you

(93:34) know marketing and everything as well okay so it's very important and even if you already have a product still need to do market research get a full understanding of product market fit so what is product market fit product market fit is essentially creating a product that market segment absolutely wants and desires that's what you need to do now the step-by-step process to actually conducting this market research is total of three steps the first step is to book a free 20-minute call with your followers and offer something for free so this could

(94:04) be early access to a program this could be a story shout out etc it could be anything just something that you know your followers would actually want and what you want to do is go ahead and download a Zoom notetaker it could be read.ai fat firefly doesn't [ __ ] matter just download a new Zoom noteaker and ask them these specific questions to get a good understanding of your demographic so what do they struggle with right now and where do they want to be give them tell give a short story about themselves what

(94:32) happened in the past that led to where they are now what major life events led to interest in maybe your fitness coach maybe it's fitness or maybe your drop shipping coach maybe it's in making money online right what's preventing them from stopping accomplishing their goals on their own and then we're thinking about creating exclusive community with people just like you people to get desired result what would you like in that community so now we have a good understanding of what we they actually want because we can assume

(94:58) that they want to know how build out a store that they want to know how build out XYZ or do this but there's no why would you assume cuz now you're just filling out your program with things that you don't even know that your ideal client wants so instead of assuming literally hop on a call with you know 10 15 people ask them all these specific questions and then now you can have the information to actually craft a really really good offer that's what you always want to do you don't guess you don't want to know

(95:26) actually assume what they want you just want to hear it from themselves and then create based on your information that you collected okay so what could we add to the community that would make this extremely valuable so again maybe it's group calls maybe it's one-on-one sessions maybe people don't believe in group calls in you know fitness maybe they want one-on-one sessions whatever how much would you pay for a program like this so even here you can ask about the pricing what would someone pay more for so and then you know like just

(95:57) increasing the perceived value of program right so if they say want to pay more for one-on-one accountability cuz maybe they're struggling with that boom that's an idea in your head so now you can have a VA that outreaches to all these guys ask if they're you and know provide one-on-one support that could be something or you know just providing something else but the point is you need to basically find out what they want what they perceive to be high value and provide that in your program so you can charge more i hope this makes sense

(96:28) you know because if you're a fitness coach and you're sitting here say "Oh yeah they need this this they need that." You don't know that for sure but what you do know sure is if you ask directly to them and collect data and information based on their answers so let's say you're trying to make your program more valuable or whatever it may be then literally just go and ask you know what would pay for a program like this what would you want in this program that will make it super super valuable for you boom now

(96:54) you know it's literally that simple everyone complicates it it's literally that simple these are all the questions you need to ask um the last one is also a great one what would make you want to pay more so this is just getting someone to really just give you the information that you're looking for i don't want the surface level information i know you want video modules i know you want coaching i know you want group calls what more do you want okay one-on-one accountability boom maybe it's accountability partner boom maybe it's

(97:21) you know little small groups so maybe a group that your clients up in groups of three and they talk to each other on a weekly basis boom now the perceived value is so much higher because the community aspect is 10 times better than it was before those are the little things that you need to figure out for your program to make it really good all right so that's why you want to do market research that's why you want to book a free 20-minute call with your followers and offer something for free so that you can collect data is so

(97:47) so important so once we've actually collected data and we have information on the prospect and our ideal client that we want to sell move over to step number two which is filling out the product market fit notion now you know you want to go your CM Notion dashboard go to offer product market fit and this is just a place for you to put all your data into one place and leverage AI to help us create our ideal avatar so let's go over here i'll show you how to find it this is your notion dashboard click offer product market fit and you just want to

(98:16) fill all this out okay it's pretty pretty simple so the current situation you want to go over specific problems that they're facing so maybe it could be a lack of guidance it could be a support lack of self-esteem confidence lack of whatever problems they're facing and then we want to talk about their deep rooted problems so what are they actually struggling with on a daily basis that's really making them sad or making unhappy with their lives there has to be that one thing because chances are if someone's watching your VSSL or if

(98:45) someone wants to hop on a call with you there's a huge pain there's deep rooted pain point there's a deep rooted problem within that person and we need to find that out if it's a fitness offer it's probably insecurity why are they insecure though okay they're scared about how people judge them they're scared about how they look in front of other people's eyes boom that's a deep rooted problem okay maybe it's making enough money if you do a make online offer a deep rooted problem could be that they don't feel as if they're a

(99:15) man they feel as if they're incapable that's a deep rooted problem these aren't just surface level problems these are problems that you want to go one level under to really hit home in your VSSL in your marketing stories in everything so this is very very important you're digging into their problem and actually finding out what's wrong with them okay and then the desires same thing what do they want they want a life of freedom do they you know a dream physique whatever it is and then just going one step deeper what

(99:43) are the actual deep rooted desires that they want this is all very important right so after we go through the desires we want to go towards the unique selling proposition and why our product actually stands out amongst the crowd okay so you need to brainstorm why your offer is unique in the market so think about knowing you deeply trusting you deeply and why can you help your market right so why how can someone actually trust you to a point where stand out from everyone else you're not just a regular coach this could be you

(100:12) talking about your story this could be you talking about you know your journey and how you even got here maybe were an absolute stick when you got here through fitness or whatever it is right um why can you help your market know talk about the process that's able to actually set you apart from everyone else if you're selling an offer why is your offer different from everybody else's so if it's drop shipping okay what makes you stand out from all the other drop shipping courses is it the fact that there's a one-on-one

(100:41) accountability coach is it the fact that you're not using Alibaba or is it another supplier that's a unique selling proposition is it the fact that you're not using paid ads you're Tik Tok organic instead all of these different things are unique selling propositions that separate you from all the other guys and if the more unique selling propositions you have the more your product is going to stand out okay i need you to come up with as many unique selling propositions as possible because that's what's going to allow you

(101:09) charge 3 four 5K if you're a fitness coach what's going to make your program stand out from the 10,000 other programs that are out there right everybody has a straight of physique everybody had a transformation what's going to make yours stand out maybe it's the fact that your community is super focused on accountability so there's a one-on-one accountability coach sending you voice messages every day or maybe there's you know you're sending a Loom video every single week to keep track with them or maybe it's that they're grouped up with

(101:37) two other partners from the community to keep them accountable so there's a little bit of accountability there's a sense of brotherhood those are all unique selling propositions right and so find out what stands out for you in your program and this will basically allow you to position your product as a category of one which means that they won't be able to compare your program to other people's prices they won't be able to compare your program to other people's results cuz no one's offering the same thing you are nobody has as much unique

(102:08) selling propositions that you have so the bridge identify the three most important points in their current situation what's the pain point that they're really dealing with you know have to figure that out you have to understand why they're actually suffering and why they're struggling right now what's the problem you know maybe it's that they're burned out with by too many gurus and they've invested so many much money but they just haven't succeeded now you have to position your offer as something that is completely new that's

(102:37) revolutionary right and then here you want to talk about the bridge so 15 to 30 steps that can guide them from the current situation to their desired situation so maybe it's getting on boarded then actually is shifting the mindset giving them a paradigm shift giving them a new perspective and then after that is actually giving them the strategies on how to actually implement or keeping them accountable whatever the steps in your program is to achieve their desired result include them here and then the three major pain points

(103:07) desire points what is the most important points in your desired situation that's what you have to write here and so at the end here you want to summarize the current situation the bridge and desired situation in a single transformation okay transformation proof outline journey from childhood to the present if available highlight any case study pro stories so this is your life journey your specific journey how did you go from XYZ maybe a squatty ass kid that could even lift up a 10 kg dumbbell to someone that can absolutely kill it in

(103:38) the gym has a shredder of physique and is absolutely jacked talk about your story what made you even pick up the gym in the first place what made you even want to start drop shipping in the first place figure it out right so that's that and then you can go through your case studies as well of course and you want to figure out three main key features in your program the benefits and the value that you offer so maybe it's the one-on-one accountability as I said maybe it's the Tik Tok organic instead of paid ads and then you know

(104:07) another one so you just kind of want to keep on going and reinstate the unique selling propositions here and boom once we have all that what we're going to do is we're going to go ahead and use the chat GPT prompts right here this is pretty simple all you're going to want do is copy and paste this stuff follow the instructions and copy and paste the answers you have up there over here right now if the chatb starts working on the data just stop it and say remember to just say "Awesome got the data.

(104:36) " Like literally copy and paste this everything is pretty self-explanatory here at this point and yeah it's just really killer stuff all right so basically we're just going to get a really good understanding of everything and you can document the responses here document everything here and then over here you can basically share your this specific thing you can publish it click publish share it to the actual Discord channel so that everyone can see and we can just kind of give you feedback not just me and the team but

(105:08) the other people inside consulting mastery as well all right this is going to really help you kind of get that feedback that you're looking for and really dial in the product market fits to make sure that you have full understanding on your client's painoint so once we're done with this going to want to fill out the offer positioning notion and same thing go to your CM notion dashboard go to offer and go to offer positioning this is find your unique selling point and really understand how to market your followers by leveraging their pain

(105:34) points so this is tying everything together right all you're going to want to do is go back to your offer and offer positioning and talk about their current and desired situation you know in one sentence describe the Steve's current situation in a detailed paragraph do the same thing desire situation do the same thing and so we're really understanding them and you may think "Oh it's not really necessary.

(105:56) " I promise you if actually do the steps to perfection and you actually follow the steps you're going to have way more clarity on how to market your offer you're going to have way more clarity on actually creating your VSSL you're going to have way more clarity on 10 different things and it's because you took the time to actually understand these guys' current situation and your desired situation very important so now we're on Steve's bridge what does Steve need to do get from where he is right now to where he wants be so it could

(106:22) be start with this action then do then go over here and do this after that do this blah what does he actually need to do and then positioning the offer so is Steve an aspiring entrepreneur is he aspiring fitness influencer is he an aspiring boxer what is he what is aspiring to be right talking about his current situation desired situation putting them in one sentence what's a unique mechanism so how are you helping Steve reach his goal in a sentence that is unique from every any other program okay how long will it

(106:54) take to use your method achieve the desired goal what are the top three challenges that Steve faces do you offer any guarantees what proof do you have that your method works um and yeah everything is important here you just have to fill it out it's pretty self-explanatory and then here you want to basically decide whether or not you want to go low ticket or high honestly if you're in this one go here we're going to help you create a high ticket right there's no point of actually doing all this low ticket [ __ ] um it's way easier to scale a

(107:22) 4K offer than it is a $30 package so after you do this want to consider your offer's value stage and market research to determine pricing um you can consult us on this honestly each person is different i can't just give you a formula and work that out each person is different so go ahead and DM us but that is the entire market research document done there are three different steps the first one is actually copying on calls second one is actually filling out the product market fit notion dock and the third one is actually doing the offer

(107:52) positioning notion doc so if you've done all these three I promise you you're going to have everything you need know to basically make your offer so good with the deliverables guarantee with the bonus and just knowing how to package it in the right way that will allow you to stand out from the rest of your competitors this will also help with your VSSLs marketing and absolutely everything so this really is the foundation which why this is probably going to be the longest video in this module but I hope you guys got tons of value i hope you

(108:20) guys implement everything that I said because if you miss one step that could be a huge game changer and change up lot of things all right I want you to implement each step do it with detail it with perfection i promise you it's going to pay off in the offer sheet the guarantees in the VSSL everything that you do leading up from this point so I hope you guys found value if have any questions regarding filling out the notion or taking any calls feel free to reach out to me and I'll get back you on the Discord so yeah I'll see you

(108:49) guys in the next video peace yo what's going on everybody hope all of y'all are doing well so in this video I'm going to basically break down how to actually launch your offer um but this is only for new coaches for people that haven't launched your offer and are looking to launch this is going break down what you should post on your story what you should post on your reels know how to actually build up hype and actually make people DM you and just collect a lot of cash up front so we're going to dive in and it's going be

(109:17) fun all right so the goal is to launch your offer and collect a lot of cash up front and it's very important to do each and every single step now the reason why is because every single step kind of meshes together and helps each other essentially so one step could be building trust and then the other step could be building relatability and a third step could be CTA if you miss out on one of these then maybe the C maybe the CTA won't work as well right but if you have all three then know the CTA is going to work really

(109:44) well so that's why it's very important to kind of have all three and to successfully launch you need the following skills you need good appointment setting skills you need good closing skills you need to have a doubt in sales process a 50% done product and a video sales letter or long form videos now let's dive right in good appointment skills you've booked calls before you know what you're doing and you follow the script good closing skills you have at least a 30 to 40% closing rate if you don't you're trash um either reach out

(110:11) to us and we'll help you dial in your closing skills or you know just have to get better or watch some of the video modules dial in sales process so you know exactly what that looks like let's say a customer DMs you know the script to follow you know how to book him in you have a calendarly ready you the qualification questions ready you know what to do if the guy doesn't have a budget you know what DQ message to send these are all important things 50% done product the reason why I don't say 100% because everyone here is a perfectionist

(110:39) most likely and I don't want you to fall in the trap of actually building out your offer and then you know making it so perfect and spending too much time on making it perfect that you don't even launch it until one or two months from now that's stupid because here's the thing you're never going to actually make a good offer if you don't have people consuming your offer and looking at your program and seeing every step of the way that's just the truth right so I want you to actually make sure that guys have at least 50% done so you

(111:08) something to send when someone enrolls but not all the way done cuz you're going to you're going be stuck in that analysis paralysis where you're just stuck trying to figure out how actually make it better but then nobody's in your program so nobody can tell you and you're just trying to you're just jumbling all these thoughts in your head which is not good okay and then yeah that is the entire things you need to do and one thing I want you to note is with a lot of these things I want you to make sure post in your

(111:34) community as well so like the story I want you to post this in your community as well if you have one okay so this is optional so day one of the launch protocol is very simple all you want to do is announce the launch on your stories so the story is been working on this for the past 6 months and we're finally releasing it to the public i'm going to be releasing offer name to help ideal client achieve desired result without painoint and I'm only releasing it to the first ex people gave me the word early bird and I'll

(112:03) send you more details now why do we have a CTA here because we want to have the most interested people sign up first so that we can just buy but then get them buy by buy so even though we're saying like oh we're launching at this time we're technically already launching it that's the kind of idea behind it um and we're just selling whoever just signs up basically okay now the reason why I want you guys to do this you guys can actually change it up don't put it word for make sound authentic make it sound like you

(112:31) you can do this in text form you this in talking head form both work i would recommend talking head especially if you have a strong audience so yeah just make sure you guys it sound like yourself and you're not being too robotic and then on the same day I want you guys to recreate your most viral reel with a few changes now go back look at your insights and look at most viral reel and what you're going to do is you're going to recreate it with the kind of the exact same script maybe tweak a few things to make it better and

(112:57) then replace the last part of CTA your reel with this if you've been enjoying my content I have something big I want to announce me and my team have been working for X months and we're finally releasing it to the public um on this project me and my team have been working on this project for X months and we're finally releasing to the public i'm going to be launching offer name to help ideal client achieve desired result without pain point i'm only releasing to the first eight people give me the word early bird and I'll

(113:26) send you more details pretty self-explanatory okay so um you want to add this at the end of your reel if that makes sense so let me break it down go to your insights find most viral reel take that viral reel recreate it so make a create spin uh make it better so refilm it with kind of the similar script or similar structure and then at the end you want to say something like this and what's going to happen you're going to get more inbounds okay and we're just selling day two show all the inbound/ people messaging that are interested and you

(113:58) kind of want to have like a scarcity tactic or a FOMO tactic you want to say "Bear with me guys going through the DMs trying to get every one of you be on the lookout for my DM." Okay so why do you want to do this if people see that other people are DMing you they're going to be like "Oh I'm missing out what's going on let me let look into it.

(114:16) " And then maybe they look at your past client results and they're like "Oh [ __ ] I actually want it." Then they're going to DM you that's the power of FOMO and that's the power of you know going in as a group because people are just they go with the crowd they go with and if the crowd you show a of people DMing you they're going to follow that crowd that's just the general idea of it and then day two you're going to find another viral reel and add this at the very end same thing exact you can change it up again make sound

(114:43) like you don't make it sound like a bot this is just a general structure I want you to follow but yeah let's make it sound like you okay day three what you're going to do is you're post client results and wins that your community has gone so if you already have some early word people maybe show a few payments screenshots to show that people are joining the program or maybe you already have some results from your previous program show some of those results that your community has gone and then you want to say this 10 out of

(115:09) early birds prices have are officially outtaken next few who want to join will be on launch and you want to say like okay it's closed and then you're going to release it into another two days so you're building more scarcity okay you're building more scarcity you can even go a step further and actually post like um each person joining so maybe it's two out of 10 maybe people joined two out of 10 five 7 out of 10 and then out finally early spots are officially all taken next few people who will join want to join will be on launch okay so it's

(115:42) really really easy honestly just building scarcity um letting people know that people are enjoying the stuff and even if people aren't enjoying the stuff you want to do this promote scarcity and get more people to DM you that's just how marketing works okay real you want to post a regular re you normally post don't do anything fancy and then day four post more client results and wins and then you want to state big day tomorrow finally releasing what I've been working on the last few months stay tuned or something like that just very

(116:10) very simple stuff and then post a regular rule you'd normally post and then day five post announcement story we are officially launching programming to the public if you're ideal client and you wanted to learn how achieve desired outcome in X days about painoint gave me the word launch i'll get back to you more details now all this stuff is good um post on your story again make it sound like you please and then the real find your third most power reel and replace the end of video with this so again refilming it with the same

(116:35) structure same script just changing the end me and my team are excited to announce that we're officially launching blah blah if you're ideal client blah blah dm me the word boom so this is the launch it really that simple um I don't want you to over complicate it especially if you already have an existing audience a decent amount of people follow you this is going to work really well um and yeah let me know how this goes if you guys have any questions regarding the launch on how to do specific things maybe it's how to film the reel or what

(117:02) you should change up anything at all regarding the launch feel free to reach out to me on Discord and I'll get back to you with more details that being said I'll see you guys in the next video peace now that we just got a few sales we validated our offer this is where we really built the foundation of a great coaching business you need to film content and build a personal brand that organically generates new clients for your business i've seen a lot of coaching businesses fail because they don't know how to create the right type

(117:26) of content and as a result they don't have a consistent client acquisition channel these are the same people that always wonder why they're always stuck below 10K a month and it's because they don't understand how to create content that actually gets clients creating content and building your personal brand is by far the easiest way to start signing clients on a consistent basis and this is the same strategy that we told Josh to use scaling from $500 a month to over $50,000 a month in span of 8 months it was purely through

(117:51) organic content so watch these videos and really take notes i'm amazing how are you bro good i'm if guys didn't know I came back from Thailand actually a little 4 day trip from Thailand um so it was very fun but now it's back to work which is why like why you didn't post the stories bro i did but I just didn't like document the whole thing i I posted like I think one or two but nothing crazy when is it going to come out oh good question end of this week josh has been cooking bro and Kai they've been cooking up you guys

(118:33) like the hook i posted today can't wait bro yeah it's sick awesome so yeah let's go ahead and run i think we might wait for a few more guys before we jump right in but Alex if you could text all the other dudes if you could DM them the link that would be perfect um this call is going to be really really good i'm like I think this is going to be one of the best presentations in a while because of how much how applicable it is for a lot of you guys every single one of these shows that I'm going to go over so honestly

(119:07) it's like I'm going to give you guys a lot a lot of value so Alex if you can try to get everyone in here that'll be perfect and we can just run all right so let's go ahead and start with today's agenda today we're going to be talking about how to turn someone from a cold lead into a paying customer as requested by you guys specifically Danny okay Danny was the one that actually went through um and wanted this specific thing and so before we even dive into that let's go over some of the biggest wins in community who has some wins to share val

(119:45) I know you I got a few wins todd I know you got some what are wins you guys have i just landed I a um high ticket uh client just one but still okay that's cool 3k have Have you been emphasizing that more have you been focusing on that more dude you know I'm trying to finish this VSSL right now bro you and Brian bro you guys got to like get hop on the call and get out of each this like mindset oh my goodness you guys are both stuck in the same spot but wait till you see this VSSL though man wait I'm going to [ __ ] crush it yeah

(120:28) beautiful val how about yourself any wins good dude it's been going i like combined this is kind of off topic but combined I hit 10K in deals this month and I've kind of just been back in the game for like what a month and half or two some [ __ ] so it's cool and then I have a sales call today but they only have like 500 pound so it might just be a split payment thing yeah but we'll see let's do it i'm glad you got that 1k payment the 1.

(120:54) 5k yeah dude cuz that guy's already on an offer he should make that money back quick yeah beautiful um okay perfect and the leaderboard let's run through that real quick i'm at the top right let me see it okay Patrick's at first wther in second ra is third okay Danny's in fourth beautiful okay Todd I need to see you up here uh we need update this um Alex but Todd I need to see you up here i need to be like top three minimum next month all right that's the goal for you okay so let's run through everything we're going to be

(121:36) breaking down the client's journey today we're going to be over what is the problem you're facing that you actually need to fix and we're going be analyzing your profiles and giving like me actually giving you personalized advice on how to fix these problems and then action items for each of you and then obviously the fulfillment systems that you guys can duplicate at the end that you guys want okay so this is the buyer's journey it is very simple this is a buyer journey from cold lead to a paying customer so I'm going to be

(122:01) I think I'm this is from the point of view of a lead that has gone through my content whether it's meeting the explore page or paid ad whatever okay I see his content it's valuable i drop him a follow and I on one of his posts comment and ask for a freebie so I get access to my email seems like a solid resource i check it out it's cool right but at no means am I nurtured all i keep seeing these guys stories he posts so many damn results what does he even do so why do I get you guys to post many damn stories because it compounds

(122:32) over time right it compounds over and it gets people interested like what is it that he does what is does and then they get to actually watch more of his reels and then because your content is actually good this guy's content is actually good it's not just tips and tricks he looks different from all these other guys I see online he's actually genuine and then he reached out to me we had a genuine conversation this guy is cool i see one of his stories promoting his YouTube videos i've seen the results he can generate his reals are good he

(123:02) provides good value in his freebies let me check out what this video is about then they check out the video that's insane i got a lot of value and whole different perspective on how to scale my business he asked me to book the call i'm not sure if I'm ready i'll pass for now so I keep on watching his content this guy's killing it for his clients his client interview is insane he scaled someone from 5K to 40K in 30 days let me watch that interview damn this guy Patrick was in the same exact position and I was struggling with

(123:29) something similar let me book in the call to see if he can help me this program is good i haven't seen anything like it before so this is when he's actually on a sales call and then they ask how much does this cost.5K and let's say this guy can't afford it right he can't afford doesn't know if it's for him and he leaves the call i don't know if Sue is the right partner and honestly I think other guys can help me as well i'm out okay and then they keep on watching so he plays basketball he's only 19 that's sick i play I'm young and I sports

(123:59) as well i'm starting to like this guy i resonate with his value and humor he seems like a chill guy that actually cares for his clients and looks fun to talk to i keep on consuming content this guy keeps on providing value and I relate to his values and who he is as a person i know he can take me from A to B i just need to stop being a [ __ ] i'm ready to invest i'm in 24 [ __ ] steps until someone joins now maybe some of you guys you know book in a call and then you buy here but a lot of the these guys a lot of you guys that join my

(124:32) program you guys join after a follow-up call this is how long it takes someone to buy your program because this is how competitive the market is think about it everybody's selling the same thing and so it's not as sexy like ad straight to DM and then they book in a call and then they close like I wish it was that simple that's how it was four years ago when no there was competition but everyone is selling the same solutions through and you need to understand that that's what this process usually looks like in a competitive

(125:06) market ryan what's up so from your experience in data how long will this 24step process take for you like what's like the duration and time usually if I'm being completely honest like four to six months they have watch a [ __ ] ton of content from the stories and everything um a lot of the times you guys will realize this like people just are lurking in the back and then when you have a strong CTA they just come in and they're ready to buy that's just how it is you know and so I want you to understand that and that's

(125:41) just people are lurking in the back maybe you may not get any imbalance right now but people are watching your stories they're slowly being nurtured it's only a matter of time until they get into your ecosystem okay so just cuz you're not are generating inbounds like that doesn't mean [ __ ] all right so let's keep it going which part are you struggling this is the entire process and so let me break it down to you that it's easy for you guys to understand and so we can actually like solve it in a step-by-step process there

(126:12) are five core functions when you scale a coaching business is the crowd community conversion clients and the core now what is a crowd it's generating enough attention the only person that has a problem with generating enough attention in this entire community and I'm going to call you guys out is Dominic and Val and and Val you guys are the only people that have a problem with generating enough attention right every single every else everyone has a problem with community you don't know how to build a community that resonates

(126:43) with you with your values as a person okay that's what you guys struggle with and then it goes to conversion and then it goes become a client and then they become from a client they go into your core they're like your core people that will pay you every single month they will renew with you they will buy every single upsell and you just believe 110% in your in you and system process that's the core and so my client like clients that's cool but there's a step further than that if I introduce an upsell today think maybe 50% of you would buy it and

(127:19) so 50% of you are part the core other 50% of you are just saying clients and so the goal with this entire entire funnel is to turn people from people that just watch your reels into people that will buy anything you [ __ ] sell so how do we that there's five steps lead genen nurture conversion delivery and retention resell/upsell which is basically all this but broken down into easier to understand concepts easier understand words your goal is to figure out what problem you have whether it's legion lead nurture conversion delivery

(127:53) retention and upsell now I know for a fact that Rahul Brian um Todd u you guys have a lead nurture problem and how do you know you have a lead nurture problem you don't get a lot of inbounds if I had to pinpoint one thing that I struggle with as well it's probably lead nurturing you know if I had to pinpoint one specific thing a lot of you guys already have great [ __ ] service every single one of you guys are in this program because you had a great service know how to like we don't even have worry about this because is far from our

(128:26) focus right now we already have basically 99% of you already have these three parts dialed if you get someone on the call you will close them and will be able to get them results okay that's that's why you're in this program my goal with this with with me helping you is to solve this lead nurture problem and this lead gen problem now we solve this lead gen problem by obviously running reals paid ads easy the hardest part of scaling a coaching business is to nurture a lead and get them connect with you and your

(128:58) values so let's go over the two different situations that could happen someone could come to you so the this van diagram is going to basically you're going to be part of either the first part the second part or third of this van diagram and here's how you'll know if you're this part or whatever okay if you have high leads and you have low sales Brian this is you you're an expert people look at you as an expert they look at you as someone that teaches them things they look at you as someone that's knowledgeable and

(129:28) as someone that has info they don't have okay this is some of you Ro as well you're an expert you teach know you have info so high leads but you have low sales now some of you are looked at as a friend they like you as a person they [ __ ] love you they know all about your story they connect with you they have rapport with you but they don't look at as an expert and so the reason why you don't get inbounds because you're just leaning on one side you're not doing only leaning on this and for those that you know just provide value kind

(130:05) of go the Devon way problem with that is that they don't look at you as someone as a part they know can you can take them from A to B they know that you can provide the solution to their problem but so can a 100 other dudes who would they enjoy working with to get that solution that is what you need to figure out does that make sense guys perfect and so you need to find the sweet spot and get in middle how can you get in the middle can you be an expert but also a friend how can you teach but also connect with them how can you show your

(130:42) knowledge and share your information but also get them to like you and build a rapport with them that's the hardest part of your entire coaching business and I promise you when figure this out everything will start to make sense the inbounds will start coming in the content will start resonating more people you'll get people saying that you you know like actually DMing you and wanting to work with you that's what will happen when you do this a lot of you just doing one aspect and that's why you're not generating inbounds you need

(131:09) both think about it you need both okay so be that guy you need to guide your ICP and prospect to where they want go you need to lead them in the right direction you need to build trust with them and the way to build trust is by teaching them and also connecting with them right you need to shift their beliefs a lot of you are trying to shift their beliefs but you haven't even connected with them on a personal level if I was a stranger and walked up to you right and I said could scale you up or you know help do XYZ

(131:44) you find a job you wouldn't believe in because I haven't built that connection a lot of you are trying to shift beliefs too early without having built the connection and that's why no one is even buying your [ __ ] and that's why you're stuck below 5 10k a month below 20k months the reason why is because you haven't built that trust you haven't built that connection and when you tell them to change when you tell them oh you know all this information why the [ __ ] would they listen to you yeah it's cool you have social proof

(132:13) and case studies but like you haven't connected with me on a personal level why would I want to listen you does that make sense so social proof sometimes isn't enough you need to show that you understand them and were in their situation before which is why with every single one of you and Todd remember when you your last mentor told you not to put in the story you see how flawed that is now you know what I mean like that's just how flawed it is because you're only getting one aspect of it and if you do a done for you service I guess that

(132:46) kind of like it makes sense but even then people want to understand that you know their situation and you can connect with them in a personal level does anyone have any what's up i was just going to comment i feel like they were giving me advice because they do B2B you know they don't want to hear that [ __ ] they just want to like buy something or not yeah exactly and even for my niche like B2B I'm doing B2B i still need to do this when I was just doing all this [ __ ] like bro you don't get inbounds because anyone else

(133:19) can provide a solution you have to realize that the market is so complex and there's so many people in the market that everyone has a similar solution to you the way to stand out is by connecting them and showing your personality that's the only way to connect with them okay and so a lot of people know you can take them from their current situation to their desired state you're positioned as an expert but you haven't connected to your audience as a friend and you haven't built rapport Why should they choose to partner up

(133:45) with you if haven't built before why and so what should we do to combat this the what we should do is just basically get them to resonate with our values what we believe in so that they can know trust and like us it's as simple as that okay because if someone resonates with your values what you believe in they will be open to hearing about your shifting their beliefs and so what I want you to look at and what I want you to just fully encapsulate and the only thing I want you to take from this call today is you want to be their guide get them

(134:29) from A to B i do not want think of I do not want you to think of yourself as a marketer as a salesman core seller as a business owner whatever it is think of yourself as a leader lead them to the right direction and genuinely care for them and we're going to go over this in a bit genuinely care for them and build trust with your audience through stories connection personal personal life whatever and then you shift their beliefs and you kill all living their face okay I'm going to go over these three things and this is going to make

(135:00) sense todd Brian and anyone else that's building out a VSSL that is going to build out a VSSL or that has already built out a VSSL but feel you can make it better so basically every single one of you I need to listen because this is going to determine how good your VSSL is there's three parts of getting a I'd say like turning a cold lead into a paying client ethos pathos and logos you guys have probably all heard this right now ethos is essentially the essence of who you are and so can people trust the messenger that's delivering

(135:32) this message can people trust you as a person across the screen that's speaking into the mic with what you're saying the key here is when you let your true self shine and when you show your passion your vision and values that's when you can truly create really really good content and Todd I think you experienced this firsthand when you actually just are in the zone and you're passionate and when you're talking about your content and everything you're in the zone and that's when your conviction and your tonality and everything's on

(136:02) point even right now I'm extremely passionate on these group calls i let my true self shine dude it's [ __ ] 12:23 a.m i should be sleeping right and I should be like super tired but why am I talking with this much conviction and tonality because this is my [ __ ] passion bro speak like this in your it's it's hard right it's but if you speak like this in your content and even I'm struggling with this Brian you know this firsthand if you speak like this in your content and especially your YouTube videos oh my goodness

(136:35) people can see right through how much you care for your clients and how passionate you are about this subject and often times we substitute our passion and vision and our values with trying to make money and sell a product sometimes you just there's no passion in the videos and I sometimes struggle with this right because we think like okay I need to film content make money and sell a product and people can sense that having that mindset will hold you and your audience back from forming a strong connection all right Todd I'll

(137:09) get to you in a second let me just finish this real quick but what I want you to ask what I want you that you need to realize is what do stand for what is your message to the world what really matters to you if you can answer those three questions thoroughly without involving a selfish reason whether it's making money or you know selling your product the way that you go about creating content and the way that you go about posting your stories and everything just completely changes it completely changes and the

(137:41) perfect analogy is the Democrat and like Republican analogy for all you Americans right if you're a strong Republican like may obviously you can have a few Democrat friends like there's a few exceptions and [ __ ] but majority of the tribe you attract is going to be the same type of people it's going to be Republicans right and vice versa so the point I'm trying to make is that you need to stand strong on what you believe and not give a [ __ ] about being liked by everybody because not everyone should like you but the entire point of being

(138:13) extreme or just showing yourself and showing your values and showing passion and everything is you push away a lot of people but you get a few to love you and who are these are your true [ __ ] fans these are the p people that will pay you thousands of dollars and buy anything that you [ __ ] sell and that's why I hate appealing to everybody you need to appeal a select group of people and get them to appeal not just because of value not the strategies you can provide and everything but because of who you are as

(138:40) a person your passion and vision and your values todd go ahead what's your question i think uh one of the things that not a lot of people talk about is you're you're trying to communicate your passion your vision values mechanism all this stuff through these new mediums so you're de having to develop these new skill sets along the way that take a lot of [ __ ] time to do well for example like the reason why that one YouTube video did well was because I was playing i've been doing that [ __ ] for 20 years yeah but like

(139:14) through a VSSL through writing that's not my forte so it's taken me a long time to build up the skill sets be able to articulate myself in a way like I can with my craft you understand like same thing if I was like on social media like communicating through stories or communicating through long form assets like they're all different sort of beasts that you have to learn how get good at absolutely you know so yeah I think that's just something that not a lot of people talk about so it's like okay communicate these things through

(139:45) these mediums but like there's a big learning curve that comes with if you're trying to do it at the top level and like you know get people to buy [ __ ] from you i feel absolutely um and that's why I think a lot of you guys are struggling with that VSSL um the template is there for you to follow right but if Todd you feel more comfortable just speaking and kind of following bullet points you can know um but as long you feel comfortable expressing yourself in that specific way that's all that matters because the most important thing in

(140:16) VSSL is not the content itself it's way that you deliver cuz like if I'm being completely honest I could have an absolute [ __ ] content and VSL but if I speak in the tone that I'm speaking to you guys right now people will still book in a call with me i promise you know they still book in a call because of the way I'm speaking you can see genuine passion it's all about how you present yourself in the way that you want to do it and if you're not used reading a script don't you know so yeah that was good good now that we got through ethos let's

(140:51) go through pathos is the ability to connect with people because you passionately care about helping them okay and what this does is it lets us act and speak differently it changes the frame of everything how you do it and how you present yourself so the perfect example is like me on this call dude if I wasn't [ __ ] passionate about this I'd be slumped in my chair it's 12:30 a.

(141:20) m i I wouldn't be moving around and [ __ ] you pro all probably like [ __ ] leave but there's a reason why I can actually speak and act differently it's my ability to connect with you guys because I'm actually passionate about helping you guys and that's why you see so many changes in the program and that's why you see these new coaches and everything every all these different changes in the leaderboard and everything why because of this and when I do in my content and when you can see myself and it's authentic and I don't have to practice

(141:46) tonality and the conviction is natural and everything that's what gets people to have that genuine connection with you okay and so a book that goes through this is building a story brand by Donald Miller this guy like is one of the best if you guys struggle with the middle funnel and you guys read books hardly get this book um I'm reading like three quarters in it is one of the most eye-opening books because everyone thinks it's about just providing value value value like this just shifts your perspective completely and I'm hoping

(142:20) this call is actually shifting your perspective as well because the truth is everyone can provide the same solution as you can what separates from these other dudes once you figure that out and that's what will make you a lot of money okay and something I need you to understand is every story has a hero every story has a hero but you can't have two heroes and so a lot of you guys are position positioning yourselves as the hero you're positioning yourself as a guy that you know has done it all and everything is

(142:52) that's cool but what you need to realize and to film powerful content you need make your prospects the hero and become the guide in their story become the guy in their story and when you can make them when you your prospects feel important and that they're the main hero and that you're their side character just helping them get their end goal in own story they'll resonate with you more they will truly resonate with you more okay and sometimes I get this all the time when I'm on a call um and someone's watched my YouTube videos i

(143:30) asked like I've asked a lot of you guys why you bought right i I love asking that question because it gives me an idea of what I did right and need to double down on because it's obviously working and with a lot of you guys guys just said like I felt you understood me you described my problems when you can do that in your marketing that's basically like you're you're encapsulating them you're making them feel understood and you're also making them feel like you can take from A to B and that's everything you need and so Todd Brian I want you to

(144:06) pay special attention here the BSL is all about the ethos and pathos it's all about talking or creating the trust between you and client and showing them that you they can actually trust you and being passionate in your [ __ ] video okay and it's also about the pathos is letting yourself like actually act differently and showing them that you're their guide to take them from point A to point B that is the only thing that the VSSL should cover do not actually sell the thing not actually go over what you can help

(144:42) them with the done for you no no no okay that's what the entire sales calls for and so the entire goal of VSSL is to give them a strong connection with you trust you as a messenger and then feel like you're speaking right to them that's the entire goal of VSSL not to actually sell the product right what's up would you implement any free things to them within the VSSL say it again would you implement any like free items or free like assistance anything free to them within the VSSL because that's just going to delay the process of them

(145:22) working with you because they're going to think "Okay Brian gave me a freebie let me do it first and then I book in a call." Why would you do that know so I I wouldn't okay good question though but the logos is where you shift the beliefs and sales so remember the VSSL is just getting them to trust you and know that you can take them from A to B that's all that is and so that's why you don't actually go through your entire [ __ ] program you don't want to do that the logos is shifting beliefs and that's what happens on the sales call you go

(145:54) over the logic part of your brain and so once you have a deep connection with this person you kind of have a best friend relationship if you had a girlfriend which I'm hoping all of you do if you have a girlfriend right you wouldn't ask a stranger for advice you just wouldn't why because you don't feel like he understands you don't feel like he he fully understands you and know your partner and everything he doesn't understand your situation and that's why you wouldn't ask him but who would you ask them you'd ask your best [ __ ] friend

(146:28) cuz guess what your best friend understands your situation he understands who you are as a person he knows the girl that you're talking to he completely understands everything about you he is the best friend relationship and asking the best friend for advice is the perfect resemblance of ethos and pathos we can trust the messenger because he knows who we are as a person he knows our values and everything and he's our best friend but then it's also that he's our best friend because he can actually cares about us that's why I'm asking him

(147:02) for advice and so when he tells me to do something let's say he tells me to break up I would actually consider it why because he built that connection with me first raul Brian Dominic Todd every [ __ ] one of you needs to understand this this is so important josh Danny every single one of you people will only shift their beliefs when they feel understood and when you connect with them through the ethos and the pathos you cannot skip the steps because a lot of you skip the step ability to connect with them you skip

(147:36) the ability of building trust with who you are as a person not just showing that you're credible but showing that you've been in their situation before and that you're someone they can talk to and everything you skip this part and you got try to give them advice it's like asking a stranger for relationship advice should I break up with this girl and he tells you should break up and you're like "What the [ __ ] i'm not going to listen you.

(148:01) " Why because he doesn't understand it does that make sense guys beautiful if you understand this concept and you treat your content that way and you treat your content as if you're solving the ethos and pathos not just in the VSSL but your YouTube in your Instagrams in stories guess what then you can shift the beliefs and you can change the logical aspect and you can sell them on your solution 90% of you aren't achieving imbalance right now or as many imbalances you want because you're shifting the leaves too early without creating the connection and so they need to have

(148:33) confidence and trust in three areas I want you to rate this on a scale of 1 to 10 and I'm going to ask you guys I'm going to ask each and every single one of you guys do they trust on a scale of 1 to 10 do they trust in your way mechanism let me actually change this as a person let's be more specific right do they trust you as a person do trust in your way mechanism and do they believe your solution actually fits their problem josh are you there um Josh Chang or Rahul one of you yeah yeah yeah what what's your on a scale of

(149:17) 1 to 10 what does this look like for all three for me yeah do they trust you as a person does your followers trust you as a person like 1.5 say what 1.5 why just cuz um I feel like a lot of my followers or at least lot of them or my older ones know where I came from in terms of like my story um but as of now I'm working more towards you know sharing more details of each my stories okay cool do they trust in your way and mechanism do they trust in your solution on a scale of 1 to 10 what do you think eight eight okay do they believe your

(150:03) solution fits their problem specifically seven seven okay so you just basically you know that that's this is the main thing you're lacking and so what are you going to do change this are you going to film more content about your story about who you are as a person or what are you going to do yeah uh film content about you know where I came from the situation I was in and why that affected me the way it did and why I realized needed to change after that perfect and so a lot of you guys when filmed that VSSL the story part of is

(150:40) meant to hit all three hit the first two sorry first two this is meant This the is what you solve in the sales funnel this is what you solve in the VSSL okay Ryan how about yourself what like if you were had to answer these for your own business i was going to ask you how do like I I could estimate but like how do you get the right answers to these questions like what do you to find out hop on a sales call how warm is he busy bus does he like say bro I've been watching your videos for so [ __ ] long you feel like are these sold straight

(151:17) away within 10 to 20 minutes or do you have to have a 40-minute call and handle 50 objections you'll know right but let's take a guess honestly one to 10 how much do they trust you as a person as a person probably like 1.52 as an AI maybe like a 10 but as of now I'm just a person so I need to work my person stuff and then I'm assuming these two are high right okay so like 90% of you I don't have to ask all of you 90% just struggle with this and you've been told value value value but like let's be real there's a hundred other dudes selling

(152:00) the exact same solution as you the way that you stand out and the way that share beliefs is by trusting getting them to trust you as a person why do think I post on my stories all the time why do you think I all this and why do you think I'm know like so open in my YouTube videos and everything it's because it is and honestly like if I had to choose one problem it's also this problem right but the point is like as long you guys are aware and as long you guys are filming content that directly solves your biggest problem that will

(152:30) solve a lot of problems in your business okay so to reiterate the job of VSSL is to answer the first two questions job of the sales call is to answer last question i've been through a lot and I have like a few more things and a actionable steps but I want to kind of get you guys' advice like inputs whatever does everything make sense so far no dominic what do you think about everything so far i mean bro that's amazing and exactly what I mean it's the core of every personal brand it needs to be we are in the competitive A

(153:09) lot of people are selling the same but if we truly want to take the biggest like part of cake we need to connect with our audience we need to give ourselves they need to know who we are where we live what's the name of our [ __ ] dog they need to know this stuff because you know it's just about the connection and that relationship because people are really skeptical nowadays like really skeptical but what I like about my content right now with because I've been nurturing people like even if I have bad audience and still

(153:40) been nurturing them and basically when on the call I don't need to talk too much with them they know me I've been construction worker because I was saying that over and and over again and it's just fast so I agree with this and is one of the best calls for sure ro I want to talk you um I when created this resource had you and Danny in mind are there Ro hey what's up bro yeah does this kind of make sense what are your thoughts so far no it does make a lot of sense bro um I think uh Dominic hit it pretty spot on

(154:20) um a lot of what you said did resonate and I think um guess it's just more of an eye opener you know what I mean i think that's the way to put it it's just like a reminder of like yo people really need to know who you are and uh we talked about this right before as well right value is one way but um yeah getting the personal side is super important as well i think Brian like if anyone in the fitness space does it Ryan Mark that like he's a killer at that bro like you know his personality and the way that he expresses himself

(154:54) like if Oh my goodness he he's just the perfect resemblant of like the perfect ethos and pathos because he goes over his life story so often and it's perfect you know we use a concept well they used to use a concept I can't it's like prove something in connection it was like prove [ __ ] I prove value connection there we go there's my boy Danny document and documentation they added documentation so just documenting what you're doing throughout the day like you did that a great job like putting [ __ ] together with the that was good

(155:37) your office and stuff like it does it's not like hey here's how to lose belly fat but it's like oh Raul's doing this you know he's a [ __ ] human yeah I've been trying I think it's like think documenting is more of a uh it takes a lot of time to do in weird way you know what I mean you got to [ __ ] set up a camera you got to do this it's like it just makes the process so much longer than it needs to be it's like when I go work out it's like a headache for me to bring my camera and like just set up my tri because

(156:10) workout automatically gets extended 20 minutes minimum you know just because I got to place the camera I got change and it's like [ __ ] I don't have that extra 20 minutes to do that but sometimes I do but documenting is something that just takes time but definitely I think the reward of it is definitely 10 times better yeah perfect so yeah my goal with this is just like this call is just to open your [ __ ] perspective cuz a lot of been there's a lot of BS that has been taught about just value and like I've

(156:40) proven it wrong so many times and I'm confident enough that like what I've done with my content and other clients content that I've been doing for you is just breaking down like who they are as a character and who they are person and that's what really sells okay that's what gets people over the edge so perfect now let's go over what type of content you should post in order to actually achieve this what's up Brian what's your thoughts like for example if I want to add humor into more of my content my let's say even stories

(157:15) i want to add humor right would they see me as less serious with how I value or no dude the reason I'll tell you this right now part of the reason why I invested in Devon is because he was actually funny in his reals he probably jokes and [ __ ] the CTAs were like "Daddy and bro that's funny to me you know maybe it's cuz I'm like 19 and [ __ ] i don't know but that's funny to me you know?" And so it resonates with some people but again don't be afraid of being yourself because being yourself here's what will happen you attract a

(157:51) really group a really tight-knit that of people that just love you and who you are but it'll also push away everyone else and that's better than just having a community where you're neutral with everyone you're neutral with everyone right now you haven't showed really a lot of personality people know you can provide value but you haven't experienced the results yet that you should be experiencing because you're neutral don't be afraid of just cracking jokes and [ __ ] and being yourself okay yep perfect so how can we do this guys there's four

(158:23) ways you can do this teach show share and give all of you guys are going to teaching all of you guys are going to teach this is not the problem you guys have and so putting on your expert hat and demonstrating your expertise people see you as smart someone who really knows yourself and as an expert but there's not much deep connection with you or Brad right every single one of you does as well show client testimonials your transformation interviews past work and projects your unique mechanism and process need to show this a lot of you

(158:53) have so many case studies Brian you Danny you as well that can film a YouTube interview for 15 20 minutes and that will generate you so many sales but you're not doing it yet right you need to flex your results and do not be afraid to show them off okay do interviews with your best clients case studies that you know have gone from like like passion bro you know and everything and then showcase your unique mechanism and process why are you different from everyone else there's a reason why that specific thing is in the

(159:30) BSL alone that's the entire portion alone why is this solution different from everything else because you guys have probably tried past solutions you need to break down why is this different and then you want to share bring people into your life sharing family friends things you do interests your day-to-day thoughts and opinions show yourself bro cuz guess what people will really resonate with you and the DM like "Bro I agree with this.

(159:57) " Especially if it's controversial like "Bro this is [ __ ] spot i've been thinking this all day i'm glad you said it." And they'll feel this personal connection with you because guys agree on the same things and guess where you push everyone away but that's fine you have a tight-knit group of people that's all that [ __ ] matters okay and the fourth one is you want to give away opportunities assets and trainings and invitations to work with us okay these are the four things you should do a lot of you are missing this do not underestimate this

(160:26) step so this is what a good journey should look like so a character is your ICP client a prospect whatever it is a character they have a problem so meet a problem and at first they try to solve it themselves and they can't no matter what they try all these different solutions online check out YouTube free content whatever it doesn't [ __ ] and then suddenly they meet a guide okay and they meet a guide who gives them a plan and this plan could be free whatever and then it calls them to action so this is them buying your

(161:00) program right this is them buying your program um but the point is you need to give them a plan first and you as guide you need to sell them on the being that person can take them from A to B think about it as choosing a coach you wouldn't choose a coach just based on like let's say you're playing basketball let's say you're doing sport right a lot of you guys have done sports you wouldn't choose a coach just solely based on his success you kind of want to see how he coaches and the way he does things and everything

(161:32) you want to know a bit about him before you just [ __ ] work with him every [ __ ] day don't you want to work with him before you spend thousands of dollars with him because you know that like let's say there's coaches for Kobe coaches for LeBron coaches um Michael Jordan whatever how the [ __ ] can you choose which coach the truth is that's what you guys look like you look every other coach and they know you can take them from A to B but why would they choose this coach why would they choose you would they choose this other person and

(162:02) so you need to find your unique mechanism and actually explain yourself and then you need to give them a plan and your plan has to be strong enough that cause them to take action and so this goes back to the last group call where I talked about marketing the cost of an action a lot of you guys are marketing the benefits in everything but why don't you market the cost of inaction and showing them what they're missing out on every day that they're not building the personal brand every day that they're not hitting the gym and

(162:26) working out every day that they're not growing their business market the cost of an action and that's going to cause them take action and that's what's going to get them to buy your program that'll help them avoid the failure and edu success the way that you can really dial in this funnel is look at your from the client's point of view don't look at it from your point of view because you think your funnel is perfect every single one of you thinks your client your funnel is perfect but when you look at it from the client's

(162:51) perspective you're like "Okay this is a flaw this doesn't make sense also doesn't make sense let me change everything." because you're looking at it from a different perspective lot of you guys are looking at from up here when your clients are down here and you're too used to looking at it from this perspective that you don't see what your clients actually see that is so [ __ ] important that's why I want all of you guys to do market research that's why the first thing I ask you guys to do market research is the basis of

(163:20) everything and then the key also here is to be the guide to hero story because you are not the hero they the hero you are the guide that leads them to their success and when you realize that and you position your content and you make them feel important they want to work with you okay god damn my throat is sore that the end of the presentation what What do you guys think good perfect okay perfect so let's turn on your cameras let's start oh start with the questions and everything and then we'll take it from there and

(163:58) then Yeah let's do it who if wants to start with the questions damn did I cover everything i'm thinking I'm what's up i was going to wait a bit ask but just because it's kind of off topic but I've been trying to like document my journey i was I do management and then do the coaching too and I don't know i don't really want to document my journey to like coaching more people so how would you go about documenting like your dayto-day why Why would you not want to do that i feel like it's weird if I'm "Yeah you know made [ __ ] 5K today brought

(164:49) in two new students or something like that." Maybe if I like restructure it and I'm like "Yeah brought in two new students they're going to crush it." But do you know them dudes on Twitter that are like day one of 30 scaling to this or doing this i kind of want to do that but I don't know the right approach to take to kind of maximize I'm just kind of in a state analysis paralysis with it so you want to look at again from a client's point of view right what's in it for them and so you showing that you're working on the coaching

(165:16) program you're filming new video modules you're actually on boarding new clients and everything that's cool there's a reason why I actually stop and shouldn't to be honest but there's a reason why I don't give context to my payments and say like just onboarded two guys for this amount it's weird I agree but what I would do is take a picture of the onboarding call that I have or what I call have post it excited to crush with this person this offer with X offer when I run him up and then maybe like a week later I post screenshot of

(165:48) a few payments to show that people I can actually do what I'm saying that's how you position and so as a matter of just understanding your market and looking at your content from your client's point of view okay yeah I agree would you so instead of doing like a daily thing would you kind of do like a weekly update because I feel like I've seen a lot of dudes do daily and they get like you know under 200 views but I've seen one guy do like a weekly thing and he was getting a thousand weekly is more interesting it's

(166:16) interesting yeah for sure um and there's I also did week in the life not day the life so yeah I'm hyped to watch that bro shout out Josh appreciate that man thank you yes sir all right fitness Josh what's up how's that lagging bro i want to save oh he's cooked anyone else have anything else you're good good danny this entire presentation was for you brother what' think of it i mean you joined halfway i'll send you the recording and [ __ ] but I appreciate you bro um yeah I gotta watch because I had the call so um tuned

(167:03) in at like 30 minutes in so I definitely want to watch a replay and I will um but yeah bro i'm not I heard you most when you were touching on like the connection aspect of things i think that's really really big um and that's kind of like the separator i And I feel like that's big for me because I kind of got too much into the value um I was sharing a lot of more stuff about my story on feed i still try and do it like on my um stories but I kind of got away from the connection on my feed and I you know got less leads so connection is

(167:40) important because we could all share fitness or [ __ ] whatever like agency but like the connection part is I think just really important um so I think that's my uh biggest takeaway and um yeah that's something I probably just gonna double down on beautiful and if you think about it every single one of you that's every single one of you guys' unique mechanism right no one else is who you are so as long you're not pretending to be someone else and you're not trying to have like a persona or whatever you have your own unique

(168:11) mechanism they want to work with you because of the person that you are personalities that you have the hobbies that you have and the values that have that's every single one of you guys' unique mechanism so yeah that that's a good takeaway Danny josh oh my god his Wi-Fi is so trash i got a question whenever he Well unless Josh you can hear me josh you go if you got a good connection oh no i was just gonna say Oh yeah okay you guys hear me now perfect no everybody loves to see an underdog win so document every

(168:41) don't I wouldn't like post the sales that you're making but just like show like you on calls with your clients all the time whenever you when you're on them document every other little thing everyone loves to see you win yes sir and they'll want to work with you just because they want to be part of your story as you're growing did you say there's a matter of posting too much like I have four client calls today right should I post them all like they're all separate there's no posting too much yeah okay cool there's

(169:11) no such thing as posting too much yeah all right sweet thank you man oh no brian what's up all right so for my you know I'm a content agency and I know there's some like I'm talking about reals now when I post reels there's value reels there's more educating reels and there's more where it's like me to nurture right so for example I was I've been posting more viral videos and that's what kind of got me like over 125,000 followers now the last two I was experimenting with more more educating nurturing content

(169:50) however they did not perform well what's your idea on how I should post my reels should I mix up but also want to show that I'm able to get views at the same time because that's what I do right and obviously there's a certain strategy for everything like what do you think I should do within my reels should I should I continue providing value and stay personal within the stories or should I h add a hint of personal within my value and like so what do you think I should do that's exactly that what you said um at like when you provide value

(170:22) almost talk about your story where this this actually applies you know or maybe it's like um this is how I went from 0 to 40k blah I was experiencing this but then you're still providing actual feedback so it will still hit the algorithm right um and dude you should check out this person her name is Ava Jurgens oh my goodness she is good she is so good at what does does over 400k per month with her social media like done for you basically what you do right um scripting ideation everything um and basically she has two

(170:56) pages this page just provides value value nothing else sometimes a day in the life look at this day in the life 530k you guys have the assumption that you need to provide value and astral tips to just always go viral but sometimes just having something like this will we'll just go crazy right and so Brian this is a video like you could film video idea just like this okay now would that make me what like if I'm my audience is so used to making me like or watching value and I just post a random day in the life even

(171:34) though my day in life is just me staying at a desk i don't do anything but if I do do I do do a day in the life would they leave because they're not interested in this content they don't want like you know well if they leave then they wouldn't have bought from you from the first place because they didn't DM you right so I want again you're trying to please everybody but when you please everybody you please nobody yeah of course right and so that that's the thing with the entire marketing you're going to push away a

(172:02) few people of course some won't [ __ ] like it but you're also going to let get a lot of dudes that actually like it and then want to work with you more and as long you're just posting content that just like really builds trust and you know shows who are as a person and that the values you have and everything why not and if anything I'm a business owner and I see that all you do is just [ __ ] work I'm going to want to work with you i'm going want to work with you right just go to the gym you work all day I'm going to

(172:29) know that I'm going to get results because this guy cares about me all he does is [ __ ] work so if anything that shows a personal aspect which also benefits me as someone that may potentially work with you when look at it from that perspective then it's completely different so again looking at your content from your client's point of view from your perspective it's like oh you don't know but then when you look at it from ideal client think about it if they watch that video they'd want to work with you more because they know

(172:54) just walking work all day and you go to the gym right cool yeah she has this as well a personal page and it's very interesting because they get similar views sometimes she gets more views with a personal What's your personal page what is it it's just her name ava Jurgens okay okay guys sometimes she gets more views with her personal page that's just talking about how much she spends um she's feeling like [ __ ] like this bro transformational and like this is good bro this is honestly really good i just need to be a female man

(173:46) but what stage would you do to build a personal end bro honestly I wouldn't um yeah that just takes too much work for me i mean because he has a whole but I would but yeah any more questions boys would you say Brian Mark does what she does technically on one account he doesn't really do day in the life does he not really so any other questions you got anything i had like three sales calls today with different uh creators and stuff um just trying to just trying see what I can make happen there because they're not

(174:32) like the biggest they will have like 5 to 10k to trying get like a pretty good rev share to actually do it okay awesome awesome give me update on how that goes yeah well I did have one question um if I we're doing like a freebie CTA and they're replying with an email and it's like 50 people replying is there a Many Chat automation that can add that to an email list yeah you use Zapier um you use add a web hook from many chat and then Yeah it's pretty simple i'll I'll send you a loom breaking it down okay cool

(175:08) so I got another question when would you do a straight visual retargeting ad why what's the benefit of recording a retargeting ad when you could just have a visual with all the text there right in front because people are b used to watch your content by just watching it not reading text so when you like introduce another way to consume your content it's like is this really Brian i haven't seen these before um also it's like I mean for me personally as a business owner I think you can answer everyone here as well we'd rather watch

(175:39) a video i don't want to read yeah of course but I would rather watch a movie than book exactly so yeah it's just easier to consume um it's it fits the way that you do content obviously and Yeah okay thank you awesome d Rul Val you guys have anything else before we wrap up if you guys want to stay back it's cool as well i don't mind staying back for another 10 20 minutes okay perfect i appreciate you guys hopefully this call was helpful um a lot of guys had sales calls so they had to dip message me but hope you guys found this

(176:16) call valuable and yeah if you need to stay back feel free but if not I'll see you guys on a Friday call all right dope take care boys have a good one see you everyone everyone wants a oneonone okay there you go all right what's good let's go Val first i'm just curious about the questions bro i've been watching them calls back and the bit at the end is always so [ __ ] valuable so I lowkey just want to see what Brian has to say brian don't you live with your mom doesn't mean I record in my mom's room bro there's a difference there's

(176:59) difference my mom didn't cook that pasta it was a freaking restaurant that [ __ ] was flying dude that [ __ ] looked That was so good bro you should have seen that [ __ ] was like hard yellow really bro well you live in the UK bro you guys don't even put seasoning in your food bro i don't want to hear i live in Arle bro no whatever same [ __ ] anyway um what was I gonna say so I'm gonna work on my VSSL today from what I've gathered info is I'm just gonna I know how to storytell but I've been so caught up with the format of how you want to do

(177:38) it so I'm going to legit take the actual mental aspect of the way you want to put it out and I'm going to sell that story and sell the more of why rather than the how and could be the sales call so that's what I'm going to try to do and is it cool if I send you another copy like as soon possible hell yeah oh dude i want to share this with you real quick um just before you go this will help out as well let me find it [ __ ] give me a sec i need to go through my [ __ ] but essentially I'm going to basically also

(178:15) film my own mini VSSL dude I have so much [ __ ] in Notion it's insane so I'm going to find it real quick give me a sec but essentially the idea behind it is you just sell why are the person capable of taking it from A to B and you sell them wanting to work with you that's even B2B the biggest misconception is like oh we only sell the solution but bro if you think about it it's also like who we are right like I mean there's hundreds of business coaches out there obviously we connected on the call but what made you join was

(179:06) it the fact that you know we connected or whatever or what was it like think about it you actually want the answer what made me join is because I know how to make money outside of Instagram and I and I know you make money in using Instagram and I want to leverage and grow my skill set within Instagram okay perfect so you believed in the solution as well right you believed in the solution the mechanism but then also hundreds of other coaches could help you solve that problem how come you chose me was it the fact

(179:41) that we're just having to be on a call and whatever and then it was just connected i mean I've been looking at your stories right even though I've never looked at any of the results i just saw that you got results never read a name before never read how much whatever i just saw you got results um to me at least I didn't buy from your personal aspect i just know that you what you can do and then of course like your approach and obviously the way we interacted because of the coaching thing i'm like you know what why not invest my

(180:13) skills I from the way that you spoke to me I'm like all right you know I feel like I could do something with it yeah so there's a lot of different things like for some other dudes it could be like the personal aspect for some other dudes it's just be strictly solution but the point is you just want to cancelate everyone you want to cancelate everyone okay and the most important thing in your VSSL is that your story relates back to the fact that you couldn't get views and you get you couldn't pop off you couldn't [ __ ] pop off no matter

(180:41) what you tried did everything search up every tutorial YouTube tutorial think about what your clients are doing right now maybe they're searching up for YouTube tutorials They're looking on Kora or they're like searching up all these different things and whatever and nothing's working they're trying hashtags i tried everything and nothing [ __ ] worked until I realized this one thing and that's your epiphany moment boom and your epiphany moment could be investing in a coach or maybe joining mastermind whatever it is and that's a

(181:09) similar epiphany moment that they should have as well to break out of it so your story should basic they could see they could put their feet you they could put their feet in your shoes when you were like in that current situation back then if that makes sense got it okay um so I'm going to work on the VS i'll send it to you for retargeting ads the way you told me is like this has tripled my um tripled someone's business like a client's business obviously I can't say tripled i can't say doubled but I know it like it grew can I use other words to

(181:44) emphasize that type of ideology what other words so for example if I'm talking about one of my clients who who's we did ads for and he got so many leads that he had to turn off his ads right i can't say he it tripled his business in revenue i can't say it did this this but I'll tell you like how he grew from it on his social media like his social media i could tell you media analytics i can tell you made money off of it but I can't say how much okay that's fine that's fine um as long you specify then that's cool

(182:22) okay but yeah that those are basically my two tasks left i've done almost everything so I once do that and try to get it done I'm going to script and then I'll record it let's do thank you man yeah how was the How the call by the way was it good good i I like the buyer's journey as well i feel like it's a good reminder um I feel like that's something what we need to appreciate and understand the whole process rather than just putting stuff in the air cloud and hoping to get returns and just praying after i think showing the journey and

(182:54) that there is time to this and there's not a rush to get paid well for some I know there is but like it's more of the journey and following the journey and then money will come to you as you enjoy it so exactly i'm going to send you this one thing that will help you with the solution and this will give you a lot of clarity because that's the biggest thing that you have problems with right now let me send it to you right now and let's break it down real quick before you leave also I want to ask you because I know coaching is

(183:23) different than a done for you like me why how not okay go ahead ask a question do you work a lot throughout the day do you do other things throughout the day dude in terms of fulfillment bro I'm chill bro like I know it's great and need to be in that aspect that's why that's why I told you like know um once you get better coaching is bro coaching is so It better but I don't want to go in the coaching aspect if I want to go corporate at the end of the day you know oh you're trying to go corporate bro i'm trying to be Fortune

(183:55) 500 my guy really yeah dude you think I want to I don't like short-term money i don't like short-term money in my in my ideology coaching is you know you're gonna retain a client until he grows and then you have to think of something else think of something i think it's short term i think you know if you can't do teach even though I know a lot of people can do so I want to do Amazon does they don't teach how to do it you know Apple they do a bunch of companies hedge funds they do don't teach how to do finance if you teach

(184:26) someone in my opinion if you can make so much money selling Amazon products why would you want to waste your time teaching it if you have a better return doing it um and you could have a better fulfillment that's my ideology personally but like I don't know i feel you guess it is hard to in the info space because it's so easy it's such barrier to entry like there's not no cost um but I I do see where you're coming from um but yeah I see where you're coming from but this is essentially the structure of your solutions or your mechanisms okay

(185:03) what is it why does work how work and then what's the CTA who did it work for okay so let's go over my like a situation for me paid ads paid ads is basically buying traffic blah blah and buying eyeballs onto your page why is this important you're struggling because you're [ __ ] relying on organic content and you rely on the algorithm and sometimes you hit up they hit the jackpot sometimes you don't and your business fluctuates you need a consistent acquisition system or you need a consistent way to generate

(185:36) enough eyeballs on your offer we do that with paid ads and by just paying Meta and creating ad creative that actually targets your specific audience so we get qualified eyeballs down your funnel every single month without having to rely on organic content and that is what I need you to think about that is the most important thing and that's what you need to think about now because the reason that you're stuck is because you're relying on XYZ because you're relying only on marketing content checking the beliefs who do this work

(186:02) for one of my clients Patrick he went from 5K to 40K just by turning on paid ads blah blah this is his results aspect that's how you provide the solution and so this could be ideation this could be scripting this editing this could be whatever so editing why is it important how do you guys edit what like what's the way what's the process what do they need to believe who's someone that actually use this mechanism and experience results does that make sense now would this be part of the VSSL yes this is the solution part or

(186:35) mechanism part of the VSSL but isn't it just the what and why VSSL yeah it is the what and why but how is not going to be the how the is going over your specific solution this is not the solution you're still selling them on let me just show it's easier but you still like it's cool to but this also just teaching them like why this process works because you again you're selling a done for you solution right we're selling coaching our market is sophisticated we can't just go over like why you're failing what you need to do

(187:09) differently and then booking a call like what the [ __ ] you know have to go over what are the mechanisms that you use and you don't go into specifics But you still why it works does that make sense yeah okay cool oh so for example if I want to explain why the editing is so important and I explain how edit so you explain what editing is what's the entire concept of editing what's the goal of editing why is it important keep attention going and all that right why is it important is a video that is raw performed worse

(187:47) than a video that is edited okay you explain that concept and then you explain how like the entire process works and so maybe it's how it works yeah so basically you tell me I mean for an agency I'd assume it's just like you basically just kind of get an editor and then so there's two things you could do you can even tell them what they're doing wrong and then what they should do instead and so the problem that they're facing is you've been burned out by editors whatever blah they just churn month after month and you can't find a

(188:21) reliable editor the new solution is to work with an agency that has already trained up editors blah but you don't go into specifics you just tell them the problem that they're facing and the solution okay it's a bit hard to go over like the why for editing specifically but for ideiation it's easy ideation the why how is super easy just go through a list of content blah blah blah do this and is how we it what's the why for ideiation ideiation is that you don't want to throw darts in the dark you want to throw darts where you can actually see

(188:52) and like the mechanism that you use has already hit bullseye that's the kind of idea behind it so you go through everyone through this framework bro your BSL is going to be golden all right cool thank you got brother anything else no bro you got to go sleep yeah I'm tired as [ __ ] all right take care brother how you going peace out bro peace val do you need anything yeah so I'm going to that Spain trip for a couple days i know you got to sleep so my bed i'm going to that Spain trip for a couple days i'll just I'll probably

(189:29) record a few bits of content there get bunch of stories get a bunch highlights you know like Income Joker and then Boazies used to do back in the day record like 3,000 pieces of content i'll run that up i'll I'll build out the framework for the VSSL today or tomorrow i think I'll probably do it tomorrow that's the day I leave that before I leave and then just record stories or post stories so build out the VSSL keep on pushing [ __ ] market research calls and keep on pushing content is that there anything else I really haven't touched

(189:58) like I'll do the weekly Twitter journey documentation i've already like integrated that into my schedule okay i don't think you're doing market research the right way let me run you through why I think that okay sweet i'm going to show you what happened when I posted content B to C yeah a lot of your shit's archived too i know one of your things did like 1 million bro so this is my first B2C piece of content this is my second piece of B TOC content this is my fourth piece of content b TOC content T B T B T B T B

(190:39) T B T B T B T B T B T B TC content b T B T B T B T B T B T B T B T B T B T B to C content b T B T B T B T B T B T B T B T B T B T B to TC content b T B T B T B T B T B T B T B T B T B T B to C content bc content B TOC yeah it was going crazy and then I went switched over to B2B and I was still getting decent results i kind of fell off because I'm trying to find my voice um but the point is I had the intention right why was able to go viral on the second try there's a new untapped side hustle and it might make you rich there are over

(191:08) [ __ ] Jesus but I just copy the [ __ ] hook word for [ __ ] word i can tell sometimes you're originating books or you're paraphrasing bro when I tell you ripped this guy the [ __ ] off I mean it recently bro yeah this guy's been falling off but there was a time where he was popping off and you need to find creators that are [ __ ] popping and I'm talking like on the [ __ ] rise so do your research do due diligence and look at what is goddamn working okay yeah i mean when I say market research mean like calls with people who are into

(191:46) selling it i don't Yeah yeah i know but you also need to do competitor research yeah for sure i think that's actually more important because the problem right now is not that you don't understand your market problem is you don't have enough attention yeah for sure so let me keep on scrolling and show you the exact video I copied so you understand why was able to go viral on my second [ __ ] track it's not a matter of volume it's not a matter that you didn't do it enough you're just doing wrong okay mhm so he went stupid

(192:19) viral by having this Sam Sulig borrowing attention yeah dude let me find the eubac when is it a new pandemic on the rise and it might make you rich the last pandemic spawned dozens of young millionaires and this new pandemic is an even greater opportunity broke influencer syndrome is spreading around very rapidly there's millions and millions of cre cuz I want to actually show you yeah bro he was going crazy on other people damn yeah look at this so the trend was just leveraging attention from other dudes right that's the point I'm

(193:08) trying to make i was leveraging attention from other dudes and then just getting them to buy your [ __ ] you think that's still a good way to go about it not anymore because he stopped the point is it's a new trend now your job to find out what that is you haven't found out that why is and that's you haven't viral yet i've seen them like raw content at the top and the thing at bottom it's just some [ __ ] like doing a speech i've seen what's that dude's name he's like this Daniel i I don't know but I've seen some

(193:39) Mexican dude he like kind of started the trend sushi Bros dude yeah everybody was doing that [ __ ] is it the guy that looks like a monkey it's like an ape bro yeah that's crazy bro i hope you're still way to make bro he only makes a month you know that's crazy bro cuz he tries broke asses Wi-Fi pimp edition please don't do this because this will not easily make you 10k per month we're going to become digital pimps but instead of pimping out okay this one this guy has struck gold sam Sula could bring in over $100,000 per month if he

(194:22) did this one thing 1.6 million followers on Tik Tok and 1.4 million subscribers on YouTube around fitness and he's not selling anything if he launched a business on the back end of his audience he could instantly make six figures per month and if Cool nice that idea is so [ __ ] good because Sam was popping at the time he was biggest [ __ ] influencer right you think it's mainly hooks like I know there's more to it but you think if it's just like good hook then you're showing not only that but you know hook is like 80% of the game yeah okay

(194:54) cool cool my hooks are [ __ ] ass sam has taken over social media by storm he surpassed Andrew in popularity and it's only going to get bigger here's how we're going to take his account and transform it into a money-making machine under 30 seconds so that makes around 500,000 no my calls are [ __ ] cheeks jesus but that look at Okay at this one this is the best piece of advice you're here today making money online is soing easy if you do this one thing stop listening to all these gurus that are telling you to start a business starting

(195:27) a business with zero experience and skills is the dumbest thing you can do instead learn one high skill and work for a business you're way more likely to succeed because you're focusing all your efforts into one specific thing i did this with appointment setting and made 7K in just 3 months i made a full 21 video guide on how you can get started with appointment setting comment please sir and I'll send it to you for free please attract some Indians yeah I hid this is the I got a [ __ ] ton of views okay you know if you're not getting views it

(196:05) means you're just not looking at the right content and you're not stealing from the right people that's all it comes down to all right some dudes I talk to they're like "Oh your content's doing well for 70 followers." But like I suppose but like you know I mean don't want you to Yeah i don't like a lot of people smoke up your ass in this space yeah [ __ ] off bro you need to look out for that like I remember back in the day bro people would be like "Oh you're doing so And then we get [ __ ] whipped by just like you know attention or some

(196:33) [ __ ] there's you know Google trends do you think that's a good way to go about it no just look what goes viral on Tik Tok and Instagram don't over complicate it cool i think you know what you need to do is just Yeah just [ __ ] do it i think the biggest thing is I don't feel like like the hook you know I can do that but I feel really weird integrating setting into [ __ ] like I did one video where I completely ripped the if you you could get unlimited lottery tickets how many would you take or some [ __ ] like that you know one i like

(197:04) and then I was like my lottery ticket was starting appointment setting like I don't know how to integrate setting into this [ __ ] i feel like if you could take a every video with setting yeah if every lottery ticket was free you would take an unlimited amount of them there is one thou over a thousand if not tens of thousands of opportunities to make money online and yet you still haven't tried any every single strategy work every single um making money online method works and one of the most simple and untouched side hustles is actually

(197:34) phone setting so maybe don't say appointment setting because that's a coin term that's a very common maybe it's like phone texting or something come up with a SDR setting or some [ __ ] pick interest right interest now phone setting um it's you're 10 times more likely to actually attribute more money or whatever blah blah blah because you're focusing on one skill instead of creating a business if you want a full breakdown boom like that right there is a decent strip it's not good by any means but it's much better than like the one that

(198:04) you just said do you want to see the one I This is the one I posted if you want to take a look at it I sent in chat it's literally just like if lottery tickets were free how many would you take it sounds like a stupid question right you would take as many could and that's the crazy thing nowadays lottery tickets are free it cost you $0 to make that post can change your life every time you post something on social media it has the opportunity to go viral that's your lottery ticket we're talking about posting when it has

(198:31) nothing to do with setting yeah yeah no I agree i noticed that after never been a time in history where you could click a button and reach hundreds of thousands people if not millions for free that's why you see 16 17 18 year olds making doctor salaries online you can get in front of all this attention with just the push of a button okay you still bro isn't about doing this right and so that's why it didn't work the people you're talking about posting and then you telling me to set excuses as to why you can't make do

(199:02) know what I mean so find a way to transition that's your thing okay yeah i just totally ripped another script i sent it to Brian see what he thinks but I need to change the hook because it's like what if I told you there was a proven way you could ditch your 9 to5 make money just by using your phone like the the hook is way too [ __ ] long it should just be like this is how I quit my fun for a job and now I make [ __ ] money online or some [ __ ] right yeah you could just quit your [ __ ] job and here's why or how

(199:34) I did it you could i mean just make sure it's already gone viral before so you're not throwing that in the dark it did well for one of the setter coaches in space like he's the only dude to post it and it popped off for him his standards anyway try it yeah I appreciate the help dude dope bro let's run it um yeah you're going to be a 10k a month soon so let's run it keep it up and yeah how are you finding everything so far everything's been good it's juicy bro i think like well I don't think but next month I'll do 10 in

(200:07) cash cuz this month was in deals but I have like 3k coming in next month it was like another seven let's do it i start college in like two weeks bro huh you said what i start college in two weeks when do you start same i started in two weeks as well you're excited [ __ ] no i'm going to drop out i swear I'm going to drop out i don't think I can do another month did you not like it you're studying marketing and [ __ ] bro right business yeah i'll figure it out try to do something i'm doing computer science first year so

(200:38) I think I could just get away with joining the labs and [ __ ] bro all right I'm asleep bro i'm tired as [ __ ] all right take care of yourself we'll talk soon i appreciate your help bro take care peace yo what's going on guys hope all of y'all are doing well in this video we're going to be going over the consulting mastery notion dashboard how you can navigate it how to utilize is a pretty complex system but if you know how to use it efficiently is an absolute machine for your business i built this out with all of my growth

(201:13) partner offers they absolutely love BIS dashboard and this is not just for you it's for your sales team it's content team it's for anybody that works um in your business really and so it's predominantly yours but everyone else can use it in the team all right so let's go ahead and jump right into the laptop as you can see here CM Notion dashboard you can change your logo change it to whatever name you want doesn't really matter um when we give when we give you your specific notion dashboard you're going to have

(201:41) already going to have our your links here we're going to put it for you going to put your Slack Twitter and YouTube and let's go down step like one by one and go through absolutely everything and I'll explain this a bit later so your offer right this is where you know do give a quick breakdown on what you're actually offering so in this situation um you want to give a quick breakdown of your life and how you got to this point in this video go over your life story how you got into coaching your purpose and much more this video is meant for your

(202:08) sales team to watch and be inspired want to really set for you or close you okay we have a video that actually goes through how to film this specific portion so make sure to check that out in the consulting mastery video watch next we have product market fit um this is what is going to help you actually find the perfect fit for your audience because oftentimes we don't actually know what to sell them but we just assume right this is essentially going to guarantee that you get product market fit and will allow you to sell a high

(202:37) ticket product ranging anywhere from 4K to 8K that's what the whole goal of this document is and so yeah we have do have an extra video going in detail into this so make sure to give that a watch um in the later video modules offer positioning this is a document that allows you to position your offer in a way that you know the market has never seen before so a unique offer and yeah this is what's going to get you more sales and really nail in that marketing again I have another video that goes in depth for this specific doc the product

(203:08) this is where you paste your offer deliverable sheet um when you go through the offer mastery a lot of this will make sense you're probably confused like what even is all this stuff but when you go through the offer mastery video modules we'll be referring to the notion a lot so yeah that is the offer next we have the sales closer so accountability systems pretty self-explanatory we give them that closing scorecard so you can track their closing rate the cash revenue percentage all that good stuff and then we give them the specific

(203:34) closer EOD for your business okay so each business that we work with have their own specific EOD link in order to basically keep track of um their setters and stuff and so you as a coach you'll be able to keep track of every single EOD that your setter does eod sensor end of day if you don't know and basically your setter will be filling this out every single day and your closer which will allow you to keep track of absolutely all the details the metrics and all the data all right so that's going to be there and we have

(204:02) a video to break it down the closer next we have the daily workflow this is just the workflow for closer some pretty good stuff um what they should do on a daily basis and then breaking it down in a video format giving them the sales script this is the dis discovery call process we follow for everyone um and yeah it's pretty simple stuff just a closing script that we have and it works for every niche receiving payments this is where you put the payment links for the offer so let's say it's a PIF then you put maybe it's

(204:31) $4,000 payment link on Stripe maybe it's a 2,000 times two and this one maybe it's you know I don't know what one 400 4,000 divid by three is but you get the point you get the point right and then for wise and then you can have one for PayPal up to you right but we give the capacity to add your links here so that it makes easier for the closers so this is the closer hub now closers will only have access to the closer hub if that makes sense and then for the setters they only have access to the setters hub editors they only have

(205:01) access to the content creation hub okay only you will have access to like everything here if that makes sense so yeah now appointment setters this is where it gets fun here is where you put the booking link of your CI or the GHL page um so setter one you're going to have I'm assuming most of you will have two three setters so each setter has to their own specific link in order for the the automation to work so if you go in one of you know Nat's automations can see Stefan booked the call and then it's Alex booked the call reason why

(205:33) we can do this is because they both have different links so you need to create two different links and paste them here if you don't know how feel free to reach out to us or watch the GHL system video that will be explained by Tyler after this all right and you can put their specific links over here this is a breakdown for the setters of a notion and then this is basically everything this breaks down how they can communicate on Slack this breaks down how they can actually stay accountable this is their daily workflow

(206:02) that I recommend to all setters because it's very important that they're optimized and then this is the scripts and the structures this is where real value is at we give you specific scripts for your niche and we tailor each script for your specific offer all right so when we eventually um eventually on board you and when we change the script and everything your setter will have a done for you script that is proven to work time and again this is the exact script that we use if we change it that means it's gotten better and yeah we'll be changing

(206:31) it according to your niche and offer and you know we have examples over here we have example script all that good stuff outbound this is how we give them this how we teach them to outbound we have a video as usual so you're going to see there's a lot of videos that break down everything um because sometimes text is not enough post booking script you know ask this is the postbooking report to make sure everything is good on their end and we have a freebie script inbound ads you get the point just a lot of good stuff

(207:04) even have a upsell script over here so all the scripts and structures are all here dq process this is what happens when someone disqual like when you want to disqualify um like a prospect because they don't have enough money right this is what the setters do setter process this is what you do when you book a call in call in and then setter pro yeah resources these are the resources that I give to the setters so they get a free 21 video guide on appointment setting they just have to fill in their email full name

(207:34) and phone number they also get the link here in case this inline form doesn't work it's pretty sick i can't lie pretty pretty sick so the setters get access to that only now editors they get access to this they get access your content automation tool all right now the content automation system will help you create content like a machine go through the video to understand how navigate the system this is another complex system inside but once you get the hang of it telling you this is a game changer um this was inspired by

(208:00) Devon Jato and so this is a video kind of breaking down how to actually use this automation system let's say you want to create a new reel you can use one of the templates we have here let's say you want to have an authority figure so you want to borrow interest from an authority then you can say Alex Formosi made 100 million last month here's how you can steal his business model down in 30 seconds that's a borrow interest template right um you get the point we have different templates in there and if you want to actually understand how this

(208:38) works it's going to take too long for me to explain so I filmed another video here and this explains everything okay so we have the content automation then we have the schedule um this is your real sequence and your story this is what has worked time and again again we have videos that break down each of these notion um templates so you may be wondering what even is all this i don't know what a value bomb is don't know what a personal story is don't worry we break it down in the consulting mastery video modules all

(209:06) right but this is the schedule you should follow after you watch the content mastery videos okay so that's the schedule pin post this is what you should pin um need to treat your profile like a website when they go in your account there needs to be three pin posts that break down your service who you are and your content so again we have a video that breaks this down pretty good stuff and then the call to actions we give you freebie call to actions that work extremely well for your niche okay and yeah that is the entire dashboard in

(209:38) terms of the business side this is where it gets super fun we're going to be looking at the personal side oh my goodness when I saw my Tyler who was my assistance guy and the GHL guy built out this notion I was so excited because I've never seen such in-depth notion stuff like even the media dashboard is so cool right and you know credit to Devon he helped us inspire he inspired us to create something like this um but the personal stuff is on another level so we have a goal tracker you know we have a vision board honestly this isn't really a

(210:11) vision board but you know put your favorite car put the watch you want the family you want put the house want put all that stuff man imagine your dream life so when you go into goal tracker you can look at your vision board and just be inspired okay wealth these are any goals that you have so maybe it's make 10K a month boom you know and then these are like the key results and everything it's super cool let's say you want a new goal say I'm maybe my goal is say 80 kg all right boom i can check the key results and all that stuff it's just

(210:44) so so cool i love it and this is some way you can track all your metrics and everything all your goals you can add goals for relationships you can get eye goals for you know your spir spirituality so you can put eight out of 10 like what even is it five four whatever right and it's just really cool and so the goals will pop up here key results will pop up here and overall it's just really fun and you want to add new vision board you just go down here and add it okay super cool stuff very very proud and then over here this

(211:19) is even cooler if you thought the last one was cool this is even um cooler so this is the bullet journal and this I'm telling you right now I've been using this for probably like the last two months and this has been a game changer in terms of making me more grateful for my business and kind of being more rooted into the in present because as a business owner you're always looking to scale up what's the next move you know how do I get there faster whatever but you know don't really appreciate where you're at right now

(211:47) where you're at right now is probably where you dreamt of being 3 months ago or 6 months ago or maybe even a year right so the bullet journal allows you to stay rooted and grounded in the present so let's say you know I want to do a bullet journal for today what I'm going to do is I'm going go ahead add an item and the template is automatically going to pop up and we have our habits right you can change the habits according accordingly to what you want but these are the habits that we have so meditate cold shower read gym

(212:16) and then the progress bar um it's basically there to So let's say you check out two your progress bar is 50 you need to do another two more so we keep you accountable in that sense and then yeah we put the date automatically and this is where it gets so cool today's intentions the morning affirmations what you're grateful for what made today great so you fill this out at the start of every day okay you fill this out at the start of every day and then towards the night you tell about the highlight of day three

(212:44) night affirmations three things you're grateful for what made today great just being grateful man it's so wholesome you know and can go back and read that's a great thing like you can go back and read how you were know on March 11th and all that stuff it's just so cool definitely check this out it's one of the coolest things that you'll see and yeah that is the bullet journal now on to the fitness planner this is the workout plans you can put the plans that you want to you want to do and this is really cool default workout template we give

(213:16) you a workout guide literally so we don't just tell you to work out we give you a workout guide and everything um and yeah Monday chest delts oh my goodness this is so cool and you can add your own and so when you go to the gym you know exactly what to do right you know exactly what to do and I really wanted to make this notion dashboard special not just for like the business but for your personal life because the way that you perform your personal life is going to affect your business there is inevitable okay the more fit you are

(213:46) the more healthy you are the know rounded you are the better your business is going to perform okay so we we you may think this is extra i don't think so this is very necessary and you can edit accordingly it's just so cool um make sure to delete it so you guys can create your own but cool stuff you know and then we have a weight tracker make sure that we can track your weight so every week if you're trying to gain weight you can track it every week if you're trying to lose weight you can track it every week there's body

(214:15) measurements there's progress pictures oh my goodness and then you can look at the exercises that we have it's just so cool okay so that is the fitness planner meal planner same thing i'm not going to go too much in detail you guys can check it out for yourselves that's just so cool like you can see I'm h like actually genuinely excited um because it took us so long to build out and everything bookshelf so the books that you're reading so again you know not just business stuff personal fitness your your knowledge everything okay and

(214:51) then the habits that you have so you know whatever habits want to focus on you can put them here if it's not meditate then maybe it's you know cold shower put it here the logo and boom now you have this okay So that is the personal and then notes if you want any new notes just put it here well whatever notes you want to do yeah pretty cool stuff do not delete the back end do not touch that at all your to-do list will be right here so let's say you want to do film video modules which I'm doing right now it's in progress so I'll

(215:31) move it over here boom and then after I click end of this video right here I'm going to move it here boom you know and you have just a task list for you to do what you want to do and then this is the same media tracker that you saw over here and it's just really clean okay so that is the entire CM Notion dashboard i'm very excited for you guys to navigate it kind of use for yourself and this is just going to really help elevate the business your personal life and just keep you accountable on all aspects of life

(216:00) right I'm very excited for you guys to use this we've been putting in a ton of work to make sure everything is perfect and at this point I think it is looking really good it's everything you need to scale up and this is the exact system that I built out for all of my clients as well so hope you guys enjoyed this video hope you guys are actually excited to use this Notion dashboard each of you should already have your own dashboard by now if not feel free to reach out us and we'll send you your individual copy with

(216:24) links with your business edited scripts and everything all right with that being said I hope you guys enjoyed this video and I'll see you guys in the next one peace ladies and gentlemen welcome to the YouTube master class this video right here is highly requested you guys are going to make a lot of money with this one i'm going to be breaking down my entire YouTube system how I go about getting the right ideas how I go about filming about the post you know filming process literally the entire step-by-step process on how I've been able to film

(216:53) and create YouTube videos that generate me inbound leads and a ton of high ticket sales if you're in this program chances are you've actually watched a few of my YouTube videos and you know that I've been able to change the way that you believe change the way that think and that's why you're in this program ultimately right a lot of it is part of YouTube is part long form content and I'll be teaching you how to literally indoctrinate your audience to believe in your solution and buy program that's what I'm going to teach

(217:20) you in this video and a lot of what I'm going to teach is very practical advice so make sure you guys note and pen out i'm going to be over my personal examples and everything so make sure you guys fully understand it and let's get right to it all right so before we even dive into the YouTube I want to give give you guys a quick rundown on the content funnel the is very very simple okay you are going to go through you know a lot of the other videos in this content masterass but the idea of content funnel is very very simple people go through your

(217:51) IG that's the main top of funnel how you get a lot of traffic and then they go to your YouTube which is where they get nurtured and then they go to your VSSL which is where they get even more nurtured and by the time they watch their VSSL they'll book a call and it'll lead to a sale that is the content funnel I want you to follow and that is why I emphasize content so much in this entire program in this entire offer okay so I'll be going over like kind of my old YouTube videos what has been working for me and everything in this video so

(218:18) the goal with this video is to help you build a ton of trust with your audience and shift their beliefs so that they want to work with you okay now may be thinking why should I do YouTube okay i'm already generating sales on Instagram i'm already doing well on everything guys if you're generating sales on Instagram you could generate probably four to 5x that on YouTube okay because YouTube is the single easiest way to show your expertise and personality while building trust of your audience and providing real genuine

(218:46) value it is the easiest way okay because the reality is it takes someone an average of seven hours consuming your content until they become a consumer and so with IG reels it takes a lot of time you have to fame film maybe like hundreds of shorts and everything hundreds of reels and everything but YouTube you can film a 20 30 minute video and it fills up that cup really fast and so it's easier to get someone to become a client if they watch 20 minute YouTube video instead of five 30 secondond scripted reels hopefully that

(219:15) makes sense right and the idea of a YouTube workflow is the most important thing is finding a process that works for you i'm going to show you this workflow but please do not follow it step by do what you feel is best okay this is just a framework for you to follow like this entire program is a framework you need to create your own process and system that will work for you okay so a process that you can actually most importantly consistently perform every single day that is the most important part so the first part is obviously

(219:45) finding ideas this is by far the most important part because if you have a trash idea no matter how good you make the video out to be it's going trash okay and then once we find the ideas we want to actually validate the idea so we want to actually create the thumbnail and the title here i actually don't write the script and then create the thumbnail and title at the end i create the thumbnail and title at the beginning because what's more important the hook or actual body if the body is good and the hook trash

(220:11) no one's going to even look at the [ __ ] body so obviously the hook is going to be important it's the same thing with reels you're going to notice this when we you watch the IG reels videos or if you've already watched them I've always emphasized the hook you give 80% of the effort on hook and how you position and how you package it then you go over the body right and not to say that keep your body trash it still has to be really good but you need to emphasize your hook and make it good enough so people actually click on it

(220:35) that's the key part and so you want to create the thumbnail and title here find a way to get people click on your videos and this is not a mistake i literally want you to know the title and thumbnail before you film the video because when I know that have a banger thumbnail and title I just like know I'm going to crush it with this this YouTube video you know so make sure you know actually validate it and then after that you want to prepare the video having structure to follow allows your video flow smoothly editing i don't like crazy

(221:06) edits in my opinion i like it raw genuine and just simple edits in my opinion and from my experience that's just what's works best on YouTube but again find what works best for you your niche if you already have an editor cool maybe that's edit finding the editing style um but for me it's just raw and genuine okay so let's go over how to actually find good ideas don't worry this wasn't like the tutorial I was going to tell you guys this is just like the brief rundown and then I'm going to go into each detail so the first part is

(221:36) finding the finding good ideas best ideas that I found are objections from sales conversations these are probably one of the best bro so if you go to my YouTube I'll show you guys which ones generated me the most sales this one generated me a ton of sales this one generated me a ton of sales what else this one is obviously my VSSL so it generated me a ton of sales um but you're going to see that this one also generated me a ton of sales so one two three um four a few down there i'll show you as well this one also

(222:08) gener a ton of sales so lot the video ideas I have are objections on the sales calls that I get because if someone has an objection on a sales call chances are they have that objection like while watching your content as well okay so I actually watch they try to watch these videos i literally handled this objection in front of like 572 people which when you think about it it's like okay that's cool but bro if I can solve an objection before they even hop on a call with me they are going to be pre-sold you want to make your content

(222:42) solve your client's objections before they even hop on a call with you and when you do that I promise you're going to get the easiest sales calls of your life okay so an objection I usually get in my calls was like um why should I invest in you uh that's not common sorry like they they'd be "Why should I choose you instead of this other $300,000 per month guy?" I answered that in this one and it was a master class go ahead and watch it people also have an objection like "Oh I don't believe in content." I put that here people

(223:13) believe that they have to work 10our days i handle that objection here so you kind of get the understanding that best ideas come from objections okay so those are probably one of the best videos you can film to start off with and then questions and challenges from clients i like to have a notetaker in all of my Zoom recordings and everything and that noteaker basically gives me ideas of what I can film so let me actually show you so I'm on the the free plan because I'm cheap and everything but yeah I should probably get the paid

(223:45) one but this is my noteaker and essentially I can come in here and specifically look for what questions are my clients asking okay and I can go ahead and like the key questions right now see these are some of the key questions right and I can go to my read.ai and I can just look at the questions and stuff so let's say this one if I go in here and look at the key questions I can know what my clients are asking me and I can answer them if I'm getting like two or three guys asking me the same question I'm going to film a YouTube video on it

(224:16) i'm going to film a YouTube video on it you know and read.ai makes it extremely simple if you guys want to use my affiliate link I got you but can use a free option for now like me and just kind of get the hang it and everything and yeah that's really cool and the content that inspires me if I watch a piece of content and inspires me I like to save it i recreate it and something that inspired me the other day was a week in the life and so that's what I created and then content disagree with so I'm actually filming a

(224:47) new video on why school and low ticket communities are trash i'm going to film content like that and then reflecting on my journey mistakes lessons things I wish I knew whatever like that content in your niche that's viral or trendy again this is kind of trendy right now and yeah you can kind of just look at my page and get some inspiration but that's the kind of idea you just want to of have a rough idea on how to actually find good ideas and then you validate them which is the more important part so again you don't have to follow it step

(225:17) by step it's just a framework to follow and over time when you as film YouTube videos you'll kind of get a grasp of what ideas are actually good okay now once you actually find ideas you want to actually validate them so you need to ask yourself what do I want my prospects to know when they watch this video what do I want them to know why do I want them to know that what I want them to do and why I to do that right and when you can answer all four then that's a good YouTube video and so this recent video I filmed it's about you know choosing the

(225:51) right mentor and choosing a that's two to three steps ahead of you instead of choosing a mentor that's like 10 steps ahead of you at 500K per month so what do I want them to know they're stuck because they've invested in the wrong mentors why do I want them to know it because they realize that they've been choosing the wrong people and they need to choose someone that's only two or three steps ahead of them which is me in this case what do I want them to i want them to realize that I'm the person that can take them from point A to

(226:15) B what do I want them to it because want to make money and I want sales that's how simple it is and so I can answer all four questions super easily and that's how I know it's a great idea and just so you guys know ideas that are good don't get a lot of views they get a lot of sales you the success of your YouTube channel is not dependent on how many views you get like some like bro I don't get a lot of views right i don't get a lot of views but these are people that in my niche and that have my pain point I'm

(226:46) looking for and want to work with me these are guys that I'm speaking directly to and they feel resonance they feel me talking to them and so the YouTube success of your YouTube channel is not dependent on YouTube and your metrics how many subscribers you have that doesn't [ __ ] matter the success of your YouTube is how many leads you generate and how many sales you can actually generate from that YouTube channel and how many leads you can warm up and everything that's what the success of your YouTube channel should be based

(227:14) upon not views remember that okay so you should spend extra long on this part because you need to make sure your video idea is actually validated and then start working on a video the last thing you want to do is work on a video that is assa okay so the video structure that I want you to follow is I want split the video into four main parts and create bullet points in each part so you have a good idea of what to say and it's very important not to script everything i want you to have bullet points and practice elaborating on them and the

(227:43) reason why is because you'll easily get into the flow in your YouTube channel into your YouTube video sorry and you'll come up more passionate and genuine and more real okay again this is up to you i've tried the scripted stuff you guys can try it um I've just not found success i just sound like a robot sound lazy i sound tired and I just like it when have bullet points and I can elaborate can express myself and I'm genuine I can flow like this is state right now right i don't have a well I technically have a script but I'm not

(228:15) reading it off word by except when I'm like reading it you know I'm saying like right now it's just you know me talking and stuff this is part of being genuine people don't want you to read off a script people want to know your personality and your story the best way to do that is by just having bullet points and just elaborating off of that in your YouTube videos okay so you can actually watch like one of these three videos one two or three compared to like compared to like this one bro it sounds so much better i It flows

(228:48) so much better and people just resonate more and get more inbounds it's like bro if you want to get someone watch a 20-minute video you have to like actually be enthusiastic you know can't get you can't just sit there and like read a script blah and just be monotone the whole time you need to actually be energetic show energy have tonality and everything like that okay so here's the video structure I want you to follow what is it want to reconfirm the title and thumbnail here and make them stay tell exactly what they'll get in this video

(229:19) and then you want to go over why is it important why is this important to them what would this help them do and then you want to ask you answer why should they listen to you want state your credibility there are hundreds of people that say the exact same topic or have a similar YouTube video to you why should they listen you so if you notice in a lot of my YouTube videos I'm just going to say like you know I'm going to reconfirm the title i'm going to tell them exactly what they'll get and then I say like um

(229:45) and by the way just so you know I'm not talking out of my ass name is Sue i've talked I've worked with over 100 clients i've generated more than $ 1.5 million in client revenue and this is by far the best funnel that I've seen work boom instant credibility i don't sound like an [ __ ] but I get the point across and they should listen to me all right and then how does this work so you don't jump in a big mistake I see lot of you guys make is jump into it straight away no you want to like get them to realize why is it important

(230:14) for them to listen in the first place okay and why should they listen to you and then how does this work okay so you break down how it works excuse me integrate stories and your personal experience throughout guys if you do this bro it's wraps actually don't just give value you want to get people fall in love with you as a coach because people buy coaches they don't buy coaching and so if you integrate stories and your personal experience throughout your YouTube video you're going to come off as genuine as a person and

(230:49) you're going to get them to like you you're not going to get them like you for your value you're going to get them to like you as a person and when you get someone to like you as a person you got the sale you can sell whatever the hell you want right can literally sell whatever you want people don't like what Kim Kardash people don't like the value Kim Kardashian provides people like her as a person um and the moment you understand that like she can sell anything in the world it doesn't matter and she'll sell out in a

(231:16) day in a [ __ ] day because people are in love with her when you get someone to fall in love with you and talk about your stories and you come off as a genuine person you really know how to connect with someone that is going to generate true sales okay get people to fall in love with you for not just for your value obviously is important you still need to provide it but you really want to get them like you as well okay so the like how does this work part could be like this one the funnel that made me x amount the three keys to achieving my

(231:47) dream physique the five pillars to whatever you get the idea okay really get the idea and yeah it's pretty simple and then after that it's a now so what should I do now you want to have a strong CTA to either tell them one of three things you either tell them to watch the next video book in a call or DM you on IG so it depends what want to get out of this video right if you want more YouTube views and subscribers and everything get them to watch the next video because YouTube will promote your channel to other

(232:16) people if they see that people your subscribers and your viewers are binging your content so have a strong CTA always have a strong CTA telling them something to do if you want more views and subscribers tell them to watch the next video so I recommend this for maybe your first 5 to 10 bits until you hit like 100 subscribers and all that [ __ ] excuse me now once you already have a few people watching your video if you want to generate more sales then just have a direct CTO to get them book in a call and have a link in bio

(232:46) so let me show you guys this okay so this is a client interview with Rahul obviously and I think at the end I'm not sure if I give a CTA but for call me personally see I can help you go here boom strategy page yep damn bro that's how you know sales are going well i'm packed out but yeah this is what it looks like right so that's the idea behind it okay and if if you want to if them DM you on IG you can as well i'd recommend the first two honestly but if your your niche and your offer is more like hesitant towards Cali and I know some of

(233:29) you guys are then tell them to DM you on IG okay it's easier to book them in that way so depending on your offer on your niche depending on where you are at with your YouTube channel you use the CTA accordingly okay now what are the YouTube videos that generate the most sales guys client interviews are by far the easiest to generate sales because the idea behind a client interview is it shows your audience that you've taken someone exactly like them from where they're at to where they want be so if someone comes to me and is a fitness

(233:57) coach and is struggling with setting guess what they're going to watch Rahul's interview and they're going to be like "Damn bro this is the way guy i need to work with him." Okay and then if someone like you know who is it patrick if someone doesn't know how to charge higher ticket and is charging $500 to $1,000 and they see that I've helped Patrick charge 4K in like 30 days and 8x his business in days they're going to click it and they're going to be like "Damn this guy really took this guy from and I'm struggling with the exact same problem

(234:28) that Patrick was struggling before let me take a call with Su." Or maybe it's Natt who has a huge audience and someone has a huge audience and they see like he's killing it and whatever like Su really knows how to monetize a huge audience let me tap in with him and so the idea behind it is people put themselves in your client's shoes and because you took them from point A to point B they believe you can take them from their current state to their desired state as well hopefully that makes sense case study breakdowns

(234:56) show your audience the process you use to make someone like them from where they're at to where they want be so and a good weird example of this is my video right here boom breakdown of how my client went from 3K to 50K per month in real Chris skills and then I just go over like what we did literally just entire loom breakdown and everything this generated a few sales for us okay we talking about the problems he was facing everything like that and so yeah th those do really well and then breaking limiting beliefs this is also

(235:27) another one that generates a ton of sales stop doing old mechanism do this instead right and so a perfect example of this is This one right here let's do this one right here stop posting Instagram res to get clients do this instead this one got a lot of views 2.7k views cuz guess what all of the coaches that I'm working with they all post reels to do get clients and if I tell you to stop doing that and then do this instead it's going to spark curiosity in your brain it's going to make you click and it's going to make

(236:00) you listen to me and then I go over like my process and obviously I'm not saying like it's kind of clickbait i still post Instagram reels and stuff but I'm saying like rely on YouTube and rely on different content films as well that's what I'm trying to say in this video you know what I mean so it's funny all my recommended is basketball but like look at all this you know like look at all the comments guys the videos that are most impactful for people get the most comments you don't necessarily get the most likes that

(236:36) the most comments so if you look at my channel content if you look at the comments the guys things that get the most comments these are the best ones 30 21 14 that's not bad but these ones are like as okay you know but then you keep on scrolling and okay this one's 30 okay that you know that's a lot of comments 24 27 28 these are all good you see what I mean so the ones that get the most comments are usually the best ones because when someone finds a lot of value they'll comment or like it you know so yeah breaking limiting

(237:11) beliefs one of the best ways to generate attention to get someone click on your belief on your video and then shift their beliefs so stop doing X do this instead stop doing X to achieve goals so stop stop working out to lose weight do this instead that will get clicks bro it's a bit clickbait but it'll get clicks and so the goal with this is just to break limiting beliefs and we can have examples over here and everything okay and this is the case study breakdown that did well for me as well 1.8k views 34 comments

(237:44) yeah look at my guy Danny but yeah man that's basically it so what else do we have okay so now let's go over the key metrics this is a bit of long video because YouTube is super important let's go over the key metrics one of key metrics is the clickthrough rate now how many people are actually looking at your video and clicking on it this depends on the packaging of your video and I highly recommend you use Vid IQ um this is a top software you can use to actually like look at your clickthrough rate and everything um just look at

(238:20) what thumbnails are performing and what you what titles are performing just download it search up a tutorial i'm not the guy that actually does it i have Josh that does it for me so I can't give you all the data but if you want more inputs on Vid IQ feel free to hit up Josh all right so to give you guys a rundown every single video has a clickthrough rate okay so let me actually show you what the clickthrough rate was for this one right here okay so you can see let me find it for you all right so usually it's on this

(238:51) thing and there will be a clickthrough rate and you can see the percentage everything you can actually go on your phone as well and you can actually see the clickthrough percentage on there but and good clickthrough rate that you want to aim for is around 5 to 10% okay it's around 5 to 10% and that means your packaging and your thumbnail title is actually good and then the average view duration is also very important so that one you can actually go to your content over here click on like you know this video right here and

(239:17) then you can see the average view duration when you go to analytics and you can see so the average view duration is 406 which is really decent that means 15% of people are watching like 15% of the video which is actually decent so you should aim for a 15% average percentage viewed and then then this will be based on like how long your video is because mine's a bit longer let me show you another video um so obviously these ones perform better because it's like more you know broad and everything but this one I

(239:51) think this one was pretty decent analytics so yeah 1.7K views you can see more than usual uh 2 subscribers on this one see was good so the hook the hook what I said at start aligned with what I the thumbnail and the title everything and 18% views so it's better than the typical 15% that I'm aiming for and I liked it a lot right and you can see the reach and everything so YouTube is really good at as it gives you a lot of data and the only thing you're really looking for is the average view duration and the clickthrough rate you can look

(240:25) at the clickthrough rate um as I said on the over here in your dashboard but because I just posted a YouTube short it's it's showing the short but when you post a video you'll see the clickthrough rate here you can also look at it on your phone all right but those are the only two things that matter and you should prioritize everything for those two things and yeah so now let's go over the huge tips part which is the last portion of this video do things that no one else in your market does all right do not fall into the trap of doing what

(240:54) everyone else is doing because when you do the opposite of what everyone is what everyone is doing you will stand out become more entertaining and get people curious about you look I used to post the videos that everyone [ __ ] did this you know do this do full moon boom breakdown like everything like this whatever and I got decent but then was like was copying people i was and obviously you have to copy people people at the start to finding a voice but when I like you know came up with my own ideas not came up with my own

(241:29) but when I came up with ideas that were unique and were creative I validated them through the framework I gave you got more views I got sales more inbounds 1.7K 1.6K 1.8K I got more inbounds with this one and it's like you know what I mean you just get become better you become better and stand out from the competition because if you look like every other person in your niche you sound the same go over the same topics you give the tips you give the same strategies no one's going to buy from you and your YouTube

(242:01) will be a complete flop okay so become more entertaining be different yourself and get people curious about you okay another thing is your content should shift beliefs and change the way people think so don't post how-to content because what that will do is it'll just give you're another guru online just giving people value right when you post how-to content you're just giving them another to-do list what you want to do is you want shift beliefs you want to shift beliefs how make a lot of money but barely do any

(242:31) work for it content is business my last video like you want to shift beliefs and get them to align with the beliefs that are needed to buy your program and so that they believe in paid ads believe in this mechanism they believe in that mechanism whatever right shift beliefs with your YouTube videos do not show them what to do no show to do but don't tell them how to it that's what you do okay and again the more raw you are the better if can film something in one shot no edits just straight raw and authentic then that is

(243:00) best because true authenticity realness people on YouTube just love that okay and try not to put on a fake persona don't you know like try too hard in your YouTube videos be yourself genuine provide real value be raw pause be authentic and just yourself bro and you'll attract the right tribe you in you'll get tons of inbounds when you're yourself okay and that is everything I want to cover in this YouTube video in covering YouTube i've been doing this for a minute i posted 73 videos this is what works for me okay

(243:38) now you may find that scripted content works for you may find that different things work for you whatever like sure go ahead but this is what works for me i recommend using this as a framework to follow and then eventually finding your own voice because that's ultimately the most important thing okay but hopefully this video was valuable for you um you're going to go now after this video you're going to go ahead and watch the IG res and everything just so you guys know there is no one superior channel as I showed you in the

(244:05) in in the first part of this video everything bounces off of each other it's IG reels and then YouTube then the VSSL and then book call right so you can have the YouTube but if your IG is trash then you're not fully utilizing it so make sure you're not just you know like fully focusing on one if that makes sense everything bounces off of each other and make sure you're really really putting effort to make the best quality videos out there and again the better you are at content the the more sales you'll make the

(244:35) inbounds you'll make so really spend time researching learning seeing what's working in your market and then just taking it that way all right hope you guys found value in this video so and if you guys have any questions feel free to reach out if not I'll see you guys in the next video peace yo what's going on guys hope all of y'all are doing absolutely amazing in this video I'm going to be going over the viral content ideas how to come up with infinite ideas for your short form content and just absolutely go viral hit

(245:05) your target audience and make a ton of money all right so let's dive right into it viral content ideas what is the goal the goal is to get as many content ideas that are guaranteed to go viral and make us money without too much effort now we do this by doing three different strategies take inspiration from other creators in your niche look at client's pain points and look at your personal breakthroughs now do not steal content pieces word for oh my goodness I see so many creators do this and I'm not going to lie I was guilty of

(245:31) this myself you know I was stealing content from you know the biggest guys but I'm telling you will develop such a bad reputation because people put so much effort and time into scripting their content and for you to just take it not even change a single word and just you know do act as if it's your own that's going to piss a lot of people off and I just don't want you to have that reputation so make sure you don't the mistake that I made of just stealing people's content all right you can take inspiration but don't steal completely

(246:00) all right so it's a guarantee to get bad reputation in the online space as I instead you want to steal certain things from different creators and combine them together so you steal like an artist how do we steal like an artist here's how we do it first is you want to compile a list of the biggest creators in your niche and put them in the content automation system all right so what you're going to want do is go ahead and go to your notion content automation and find the creator list all right you're going to go

(246:26) creator list and you're just going to search up your top creators in niche and put their name Instagram link and Tik Tok link all right and what you're going to do is you're just to compile a ton of these guys maybe 10 to 20 even 30 however much you want to do all right and you want to scroll on the reals tab and copy paste the links of the videos that are most viral you can go on their Instagram whatever go on their Tik Tok sort by popularity do the same thing and copy paste links of the videos that are most viral

(246:56) now you have viral content ideas that are guaranteed to go viral because they've already gone viral once chances are they can go viral again let's say you're doing a bit of content research on on your boy right u what you're going to do is just going to click new you know whatever their thing is so let's say I'm doing some huge B toc coach maybe it's Twer right twer is a huge coach what I'm going to do is to go ahead and to his Instagram account and once I'm here going to find the most viral videos boom instant

(247:29) outlier taylor Swift let's Let's check it out privacy has been breached there people making AI clones of Taylor Swift to use for unusual purposes whoever is doing this is probably going to disappear off the face of the earth okay beautiful ass hook that is a great content idea right that could hook could be a content idea in itself because he's she's going viral over the Super Bowl i actually commented on this and I got absolutely roasted look at this bro and you're the guy that already has money oh my goodness let me just get

(248:01) some free sauce bro like oh I don't know what's going on i got I 34 likes for just you know commenting a keyword bro oh my gosh but yeah I just got flamed on that one can't even get free value no more but so yeah I'm going to copy that and I'm going to go here i'm going to have T-Swift hook now if we watch longer then can get an actual good understanding of what it is but let's watch longer a bit privacy has been breached there are people making AI clones of Taylor Swift to use for unusual purposes whoever's doing this is probably going to

(248:34) disappear off the face of earth but there's a way that you can use this technology legally to make $20,000 per month h so it's AI okay cool now that AI so TSH hook and I'm going to put the topic as you know can use your can create your own topic AI boom video link and now you have inspiration then you can keep on know finding another viral idea so scroll down because it's an outlier he averages around 200k viewsish boom outlier in my 20s I'm making seven figures per year holy good ass hook right that's another one

(249:12) boom so you want to do this and just want to fill out um your creator list and then when you're actually filming or when you're actually like scripting and everything you can go here and you can put your draft whatever and if you run out of ideas can go to your content ideas and boom T-Swift hook you have the reel here can put it on the script and I'll go through this next steps actually get the script and that's a great way for you to have all your content ideas stored in one place okay so after you actually get the link

(249:50) you want to go the script and copy and paste that link it'll give you the script word for now when you're actually scripting the content do not copy it word for please take your favorite parts and now you have a viral idea and a structure so my favorite part about that Taylor Swift video from Twer was the hook you know that was a huge story and they I think the Chiefs just won the Super Bowl and so everyone's talking about Taylor Swift and then this huge case happened and so he capitalized on that he brought attention uh on

(250:15) Taylor Swift into his you know AI stuff and you know making money online whatever beautiful idea and I would leverage the hell out of that so now you have the hook now you have script you want to you know take your favorite parts of it and then use our video templates and copy paste your favorite parts of the real and each video structure boom that's how you're going to get infinite content ideas with creators this is the main form that I use when I'm was building my personal brand and this works like magic next one

(250:42) we're going to go over the client pain points how can we actually leverage our client painoints to build a ton of content ideas that will go viral so on our notion automation system you want to write down every single problem your client faces now provide the solution next to each problem and see which has the most actionable and effective solution now what I mean by this is you can solve it fast you do as little steps as possible and solve it fast that's what you want to do um want to make it a step-by-step process

(251:09) but easy enough to allow people actually want to do it so you know can say "Yeah make a million dollars." But you don't want to have that as a hook or as a video idea because there's so many steps to that thing but if you say "Make 10K." Two does it so well he does the four-step process and he gives you the exact you know step-by-step process that you can implement in 24 hours and achieve a result that is why he's so good at what he does okay now you do not want to be too specific you have to solve a problem

(251:37) that a lot of people face not just your specific client so for example a lot of people struggling with eating enough calories uh but not everyone struggles with finding foods to help with their post pregnancy right if you're a fitness coach for post pregnancy moms or whatever don't talk about that you know cuz you're going to extract like 200 views you're not going to get any views but if you talk about the fact that people struggle with eating the calories or women struggle with eating their calories and you tell them the

(252:01) step-by-step process on how to do that indirectly you're going to attract pregnant moms that want to watch your video because they still fit under that audience but so do the other women that are not pregnant and are looking to eat enough calories hopefully that makes sense you're essentially targeting a bigger field of people but your ideal client is one part of that field you can't just target that one part because not a lot of people will watch it you need to target the whole field and in the process of doing so you target your

(252:27) ideal clients it's better to get a million views and have 10,000 of your ideal clients watch that video instead of 5,000 views and maybe 200 of your ideal clients watching that video okay it's better to have that so overall idea is just to post content that appeals to everybody so you will attract your ideal client in the process of doing so now to give you an idea on how to actually do this let's go ahead and go to our notion we are gonna go here new idea right we're gonna put label this client painoints and I'm going to do mine

(253:01) because I understand mine my painoint the best so I'm going to go ahead and put a table and boom my one of problems that my client faces is you know getting enough leads so this could be a story CTA boom that's a that's easy one another one could be how to go viral okay another one could be boom setting up a paid ads campaign right so that's just one problem but there's different solutions to it so you're going to come up with so many different content ideas now how to go viral shuffle for content that's really

(253:49) really hard um there's different steps to it and everything so I wouldn't would avoid this but a story CTA is extremely easy you teach them what to post on their story and it's fast actionable they can do it in 24 hours they can probably experience a result that is a great content idea right setting up a pace campaign that's like four steps it's also very easy so you know that's some a content idea so another one is booking enough calls i could give them the appointment setting framework boom or booking enough calls

(254:18) could be hiring a setter what my process of hiring a setter and I can explain it very very simply right and then I can have extension of values to get more detail that's a great content idea so you get the idea you just want to list out pain points that your client has problems that your client has and just list out like a ton of solutions you can have different solutions for each one like how I have here and just figure out what's short what's actionable and what can I actually put into a 40 50-second video

(254:44) so that is the client pain points last one is the personal breakthroughs all right look back at your past week or month and ask yourself what are the biggest lessons you've learned this is great because especially if you journal i journal every single day and I have a track of everything and so this really really helps me out um with creating content what is something I implemented and got results fast what is something what is a problem that your client facing that is applicable to everyone so it could be like a mindset problem or

(255:11) something like that or you're struggling with any mental barriers these are all amazing pieces of content right now one thing I want to get across is you don't want to constantly provide value value because now you're just going to be seen as another creator in a huge ocean right you want to have your own unique voice you want to have your own unique tone go over certain breakthroughs go over certain you know personal things that you've learned over the past month people enjoy the personal aspect it's a personal brand not value

(255:38) brand so don't just be obsessed with providing value get people to actually know about your personal life get people to know about problems your clients are facing get people to know about personal breakthroughs you have the biggest lessons people enjoy that stuff okay even if it may not get as many views your value that's nurturing content which will lead to more sales not everything is about the views some about the views and then you nurture them with personal content that leads to more sales all right so each content has

(256:02) its benefits you don't just want to focus on providing value so the biggest takeaway is yes provide value provide a [ __ ] ton of value really good value to show your expertise but don't forget to show your personal side so that you get people to actually trust who you are and like want to work with you now if use these strategies you're not only going to get a viral personal brand you are going to get infinite content ideas so you never run out of any ideas whatsoever all right I hope this video was valuable for

(256:29) you i spent really long creating this video module if you have any questions feel free to reach out me through Discord i'll happily answer them and yeah you know I'm very excited for you guys to implement these three strategies these are the same strategies I use to implement for my personal brand for my client's personal brand and everything else all right go ahead implement this stuff and I'll see you guys in the next video peace what's going on guys hope all of you are doing well and welcome back to the video modules now in this I'm

(256:56) going to be going over how to actually do viral scripting how to script reels that will actually go viral we're going to be breaking down certain reels that have went viral for myself other creators and you know just breaking down why they have gone viral so you can implement these strategies and all lessons into your own content all right let's dive right in viral video checklist means that going viral that the video is either entertaining or valuable now what determines a valuable reel you have a three-step checklist all

(257:22) right does it have a strong hook strong hook means that there's a good talking hook and there's a good visual hook okay is it actionable so can you do this action in 24 hours and achieve a specific result would you pay $5 for this type of information if you do not check all the boxes that means it's not available real okay and even if a video goes viral and it does well you will not receive a lot of followers you not receive a lot of credibility you not have a lot of people that want to buy your stuff because you didn't come off

(257:51) as an authority and have that frame which is extremely important when you post educational content okay so make sure you actually do these three steps that's what's going to actually determine your real to be very valuable and it doesn't have to go viral if it gets a,000 2,000 views chances are someone's going to find real value out of that and DM you on how to actually scale up their offer or do your service or whatever it is right so the scripting process the first part is hook now the hook is the most important part of

(258:22) the video i don't care what anyone says you should focus 80 to 90% of your time on the hook because if you have a trash hook you have a trash video need to captivate the viewers's attention in 5 to 10 seconds probably shorter than that in the first 3 to 5 seconds and that's what's going to get someone watch the rest of the video okay so what determines a good hook it has to be either controversial feel like you're talking to them or promises a desired result it has to spark an emotion whether it's anger curiosity and

(258:52) relatability and we're going to go over some examples here okay first example Devon Jato the absolute goal of short form content his hook is here to here's how to turn one shitty content idea into 18 viral videos this promises a very very desirable result because as a creator the worst part is you know trying to find out content ideas trying to find viral content ideas and you know the fact that he said you can turn one shitty content idea into 18 viral videos boom huge attention grabber so let's actually watch his this is a talking

(259:25) hook let's watch his visual hook to see how it is one content idea into 18 viral videos and if your question beautiful let's watch that again turn one shitty content idea into 18 viral videos so to break down that um that reel uh as much possible one idea into 18 videos beautiful hook now not only was the talking hook good visual hook was amazing look how he had that one little h idea and he had this visual where it's like it turned into 18 that is a beautiful visual hook and it got someone captivated especially if they create

(260:09) content which is Devon's target audience okay example two you know I had to put myself in there my name is Suie and as a six-figure industry owner I charge anywhere from $4,000 to $8,000 per month for my services now this isn't a complete hook right but it catches someone attention okay you charge $4,000 to $8,000 per month for my your services what's up so let's go ahead and check this out my name is Suer and as a sixf figureure agency owner I charge anywhere from $4,000 to $8,000 for my services i'm going to go through the

(260:45) interest in a bit which would make more sense as to why I said this but goes really well with the interest that you'll see later on compared to Devon's Devon is obviously 10 times better which is why he got way more way more views and likes but this is a very good hook because I tell them my credibility and I you know the next sentence literally I'm going to tell them what they're going to get out of this video which is essential okay so going back to it this is desirable right everyone wants this is curiosity

(261:13) people are curious what I'm going to say next so example three if you say link and buyer in your post you're losing out on thousands of dollars let's go ahead and check this out stop saying link in bio your post if you want to make more so this is very very valuable because she had a visual hook she had money you know a big cross sign red and you know I made it slightly tweaked it to make better i feel like if if you say you're losing out on thousands of dollars that makes them curious like oh how come you know

(261:46) because a lot of people do have link in bio um and they say link in bio their post and stuff if you say that they're losing out on thousands of dollars they're going to be very curious so that was my personal tweak on it this reel got over like 4 million views or something 48,000 likes ridiculous and yeah she just absolutely killed it with that um but yeah the visual hook was there as well so now that we've gone through the viral hugs section this is where we talk about the interest peak now you may be wondering what even is that it's a

(262:12) oneline phrase that peaks interest on how to do a specific thing now common misconception is people think you just give value that's how you create a viral video absolutely not look if I give you four steps on how to make a million dollars but I give you the steps only and I give you pure value I don't hype it up at all won't do well i promise you it won't do well because there were no interest peaks now you have to realize that you're competing with thousands of other creators millions of other creators on capt capturing someone's attention you

(262:42) can't just get value you have to peique their interest so you have to space things out using interest space to keep them engaged and not make the video boring it works wonders with an amazing hook so in Devon's video he says "Here's how to turn one shitty content idea into 18 viral videos i've done this for over 50 people and they pay me thousands of dollars so listen up.

(263:04) " Okay beautiful right my one is "My name Suie and as a sixfigure agency owner I charge anywhere from $4,000 to $8,000 per month for my services today I'm going to share my favorite strategy so you can steal it and implement it for yourself that is a great interest peak i'm not necessarily providing value but I'm getting them interested in the rest of video because I'm very qualified you know I've stated that right here i charge a lot of money for my services and you're telling me that I'm going to get your favorite strategy and just implement it for my

(263:33) business yeah I'll give you 30 seconds of my time that is what an introspeak does now example three if you say link in bio your post you're losing it on thousands of dollars post that say link in bio have on average have 59% less engagement instead use this AI automation tool that got me over 700,000 views okay so you're saying that the link in bio which is someone that a lot of creators do they the CTA of link in bio right so you're capturing their attention you're saying that they're losing thousands of dollars

(264:03) you're tell you're telling them why that is the case and then you're giving them the interest peak instead use this AI automation tool that got me over 700,000 views and I'm going to show my view that my real that got 700,000 views okay so I picked their interest because you know I telling them that this sucks it has less engagement instead use this thing that got me 700,000 views so now they're going to want use this AI automation tool instead of the link in bio that's an intra peak it gets them to want watch the whole video to figure out what

(264:29) you're talking about so after we've gone through with the entire you know the hook and interest peak we want to provide the solution without making it boring the simple answer to provide a solution without making it boring is to get through step-by-step videos get them to watch the actual first two steps and I promise you if do that well use the right amount of intests they'll watch the full thing so you want to combine the solution with interests and now you have a viral video with high watch time let's go over some scripts

(264:56) that did really well for me this guy makes over $200,000 every single month and he does this without being pushy or salesy we're going to see his three-step sales process so you can implement it for your business okay hook this guy makes 200k every single month people are going to be like "How?" And he does it without being pushy or salesy so my target audience is coaches business owners everyone knows that if you want to make more money you have to run CTAs you have to be somewhat pushy salesy but I say he does it without

(265:21) being pushy or salesy and so that's an interest boom i capture your attention as a coach you want to learn how make a lot of money without being pushy or salesy we're going to see this three-step sales process together so you can implement for your business and other interest peak picking the even more so that people watch to the end step one understand why it's working for them he posts step-by-step videos showing you the exact tutorial on how to start a store the goal of your content is to help your ideal clients solve the

(265:44) first problem they encounter um because Der does this extremely well people will follow him for more value so this is just the value phase right um step two use call to actions two uses three CTAs and sends free resources to people that comment the keyword this gets him to go viral every single time while nurturing his potential customers with his freebie that is an interest hook right it's not providing value just explaining and peing interest run this exact CTA and this minihat automation to your audience so I show

(266:13) them a visual of the CTA and mini auto automation and then I tell them to comment chat and I'll send the CTA automation to you for free step three hire appointment setters two has over 20 appointment setters that are in his DMs they take over the conversation and convert leads in that want a freebie into a book calls use this exact script to convert freebies into book calls so it's a bit repetitive at the end i would delete the last part use this exact script to make a [ __ ] ton of money something like that if you this

(266:40) video save it and drop a follow for more so I have one CTA two and just provide a ton of value had the right amount of interest speaks had a bit less to be honest here i could have added a few more interests to make it the video better but overall structure is really really good another one here's how you can steal your competitor's customers to make more money um great hook right because everyone wants to steal their competitors everyone's competing in the business owner space so if you and your competitors sell the exact same things

(267:06) you have to stand out and no it's not by running ads doing outreach or any of that so right here I'm doing intake everyone thinks about running ads right everyone thinks it's about doing outreach i tell them it's not so now they're curious like okay how do I even do that then you tell them it's by storytelling i'm being more vulnerable you're explaining but you're not giving a lot of context and then you're peing their interest right how do you storytelling how do you be more vulnerable here's a fourstep process I

(267:30) took to generate over 700,000 for my clients another crazy interest peak how the hell did this guy generate four 700K for his clients in four steps first step understand human nature value people don't buy coaching programs they coaches that they like which leads to the second step you need to sell stories about failures pains just going over the stuff people bond overseers and if you make them realize you have the same exact insecurities they're having right now they will buy from you interest peak third this is the most important part

(267:59) that's a great interest peak craft YouTube video to really hit the home run you won't be able to build trust of a 30 secondond video so you need what's called a video sales letter to do that use this exact structure to build your own VSSL so realize how there's not just val value there's a lot of interest peaks there is a lot of visual value i tell them to pause and that gets like stay on the video longer you want to increase the watch time and if someone pauses the video and sits there and reads what's on the video that

(268:26) increases the watch time that gets them to stay for an extra 20 seconds which is extremely important and then at the end I say "If you want to use my VSL guy come with the word video and then send it over to you." They're going want to do it because they're going to want to learn how I able to generate 700K for my clients and hit the home run with a VSSL and they're going to want some context all right so this is a great great um reel you know very simple great hook great int speaks value great CTA and you know one thing I want

(268:56) you to understand is that you need have visual value as well not just talking value visual u and if it's a combination of both you'll do very very well you you'll find your target audience and all that good stuff right now the last part call to actions this is the most underrated way to get go viral and get tons of comments saves etc especially if you're watching this in 2024 many chat is the best thing that ever happened to IG creators i personally generated over 20,000 followers in the last 2 weeks with Many

(269:27) Chat alone so when I say call to actions is the best way to go viral I mean it okay if you have a good hook provide value and have the right balance of interest speaks then the CTA is a cherry on top it'll increase the chances of you going viral it'll increase the chances of someone saving your video commenting by 10x and I'm not exaggerating when I say this okay a CTA should always be an extension of value so if you aren't getting people to actually do your CTA then you just aren't providing enough value that's

(269:55) what it comes down to and so I have a few favorite CTAs and there's a way to actually structure them and I'm going to go through them right now here's a template i filmed a 10-minute video showing you how I achieved desirable global solution come at free and I'll send it to your DMs so um I filmed a 20-minute video breaking down how I made $12,000 with this inside salesunnel comment free and I'll send it right to your DMs if you want to steal the exact mini chat template I used to get $700,000 views comment the word chat and

(270:20) I'll show you how to set it up in 5 minutes oh my gosh these are some beautiful call to actions i'm not going to lie um shout out Devon he really helped me with this and you want to alternate between three to five freebies so you just don't spam your clients with like oh get you only this video video every single video like all that stuff nah you want to alternate between three and five so you know after milk this freebie then you move on to the next one and then you milk the other one then you milk the other one by

(270:47) the time you milk five freebies everyone's going to forget about your first one and then you just alternate it's like a process you know so yeah these are CTAs i don't really recommend like follow them for more value that's if you have no like freebie many chat automation right now but yeah I highly suggest you leverage many chat to really really go viral and especially if you provide the right amount of value long you know they're going to want an extension of the short form which is in the long form format

(271:16) so now you understand the general structure of these viral talking hit videos i want you to go the content automation system and practice them with our templates and share them in the Discord chat our in-house creative director will give you personalized feedback and that's how you're going to learn i don't want you to just watch this video and you know not really implement the whole point of it is to watch it take the actionable steps do and then you know reiterate get better and that's how you're going to really

(271:41) make the most out of this program so go ahead go to content automation system practice with our templates do all that stuff get feedback from us and yeah I'm looking forward to see you guys' scripts and I'll see you guys in the next video peace so now that we have all the leads and attention the question now becomes how do we get them to take that next step and book in a call with us so that they can pay us thousands of dollars this is where we need what's called a VSSL which stands for video sales letter every successful coaching business that

(272:05) does multiple five and six figure months has a VSSL that everybody watches if you don't have one or it's not optimized the right way then you're losing out on thousands of dollars yo what's up guys hope all of you are doing very well in this video I'm going to be over how exactly you can craft a high converting VSSL and convert someone that doesn't even know you into a guy that loves and your product and business wants to buy from you and it's all done through one video and it's called a video sales letter so let's go ahead and

(272:37) dive into our laptop and actually go through the exact goal of a VSSL now goal is to actually nurture the prospects to buy our program by educating them and getting to like you before they even hop on a call now literally everybody must watch this video if a client has gone to your account or a prospect has gone through your account I want them to watch this video okay so this needs to be done flawlessly it needs to be done perfectly and it I promise you if make a good VSSL you will literally probably even double your revenue i'm not kidding

(273:10) because think about it like this imagine imagine you don't have a VSSL so you're you know they're consuming your show from content whatever it is and then they book a call with you and know they text you in the DMs and then they hop on the call and then you tell them to pay you 4K bro know like come on man you can do so much better than that yes you can convert a few people but imagine in the actual sales process let's say you booked book them in for a call and you get them to watch the VSSL they watch a 20 30 minute video of

(273:37) you going over your life story life's purpose your business why you started this company the client results you've had in the past your step-by-step process how much easier would that be to sell you know does 80% of the heavy lifting for you closing call could just be you sending the payment okay don't do that but you get the point right VSSL does 90% of the hard work and you don't have to do all the hard work on sales call all that convincing all the objection handling because that is done in the VSSL okay I want you to really

(274:08) pay attention to this because is probably going to be one of the most important sales assets that you create in your entire business and you're going to run every single person that goes in your account into this VSSL okay so warning do not sell the process of your product okay everyone gets this part wrong if you sell the process of your product you're like any other person you're commoditized but if you sell the idea of them working with you then that's going to get you stand out from everyone else and to actually

(274:34) sell the idea of them working with you how can you portray your story so that they can actually bond with you over their insecurity and fears how can you make it so that they want to work with you and only you okay do that by getting them to like you and your story and bond over insecurities human nature is all about finding similarities between each other and bonding over that and so 70% of the VSSL should be talking about you and your story um yeah that's just the main thing all right we're going to go through the example

(275:03) VSSLs after um I go through the structure so that you understand and then you can notice why I did certain things here why I did certain things there all that good stuff all right now the structure of the VSSL hook is the most important part of the VSSL because it determines how many people will actually watch to the end and if you do this right your retention rate will be much higher so what I want you to do is forget the idea of crafting a super valuable VSSL focus a lot of time on perfecting the hook because if you

(275:30) can call out someone and you know out exactly what they're feeling and their thoughts and their doubts everything in the first two minutes I promise you you're going to get them hooked to watch the full video right so the call out is if you're interested in achieving desired income without this painoint this painoint I made this for you here's how I achieved um this outcome without painoint this painoint this here's how anyone can achieve this desired outcome without this painoint painoint this painoint so in regards to

(276:01) the pain point you just want to go over what exactly they're really you know struggling with you know so let's say it's a business right i'm I'm saying like here's how I've helped my client achieve 45K in 24 days without taking a single sales call without being in the trenches and without another thing i can't think right now but those are really big points because no one wants to take sales calls no one wants to be in the trenches and do appointment setting and yeah I just called them out exactly and it caught their interest

(276:28) straight away because it's desired result and then something that they're used to doing but you're not that so you're unique now right if a fitness offer then it could be if you're interested in achieving a shredded six-pack without counting your calories without going in the gym 24/7 and without spending hours in the kitchen I made this for you boom three pain points now you want to go with S like a bit deeper than that and I'll show you Jeremy's VSSL in a bit um if for like fitness example but that's what you want

(276:55) to do okay so if we go to Jeremy's VSSL so so right now we're on Jeremy's VSL right and it's talking about how I went from a skinny kid that has zero self-esteem to a shredder of physique and confidence to do anything I want in life so what I realized with Jeremy is that a lot of his audience was just really insecure they were a lot of them were just skinny dudes bro like they're built like sticks and they just didn't have any confidence they were insecure and so I targeted not just the physique but confidence right so I describe the

(277:28) before the after huge difference in pictures he's going like this you know screaming like "Ah." And he's living life whatever and you can tell that he's confident without having to follow a strict diet without the frustrations of extremely slow progress and without being overloaded with useless information these are three things that a lot of skinny guys struggle with right they don't want to be on a strict diet they sick of tired of slow progress and there's so much useless information on the market right so we hook them

(277:56) immediately the transformation goal is to make your story so relatable them to make them say "Damn this guy was exactly like me." And so the intro you want to have it as the beginning of your story what made you actually start know what was the moment that you decided to take this on and you want tie this to the viewer's current situation okay so in our intro you can see here growing up I played a lot of sports like soccer and lacrosse i was the smallest and skinniest kid on the team i'm going to get bullied for it

(278:23) constantly being teased and shoved around the field felt like [ __ ] i just want to think this is what I look like i gave them a very clear understanding of Jeremy's situation back then i wrote this entire video out by the way and I really wanted them to feel emotional i got them hooked at the start and then I described a story that they probably experienced as well cuz they probably got teased they probably shoved around they probably felt like [ __ ] they were probably the smallest kid on their team they probably do a bit of

(278:48) sports right and so boom intro i was ashamed of myself and when I looked in the mirror I had to make a change i started my fitness journey didn't know what size to do i should eat i was so blingy on YouTube videos i remember my friends laughing at me going to the gym and still being small so why did I say this cuz experienced it as well i was I'm still a skinny guy i'm not going to lie but you know when I first started out in the gym like I was like borderline anorexic and my friends would laugh at me like I had no progress

(279:19) i went to the gym for 3 months every single day and my friends laughed at me because I had zero progress they I was still small this is so relatable for a skinny guy so relatable because so many the idea thought of your friends laughing at you even though you're trying to do something is the worst feeling in world and the fact that I can get my guy like the prospects to relate Jeremy on this level and make them realize that Jeremy felt the exact same way and experience the exact same thing that they're experiencing right now boom

(279:49) you know now we have that relatability now they can bond over that insecurity now I was scared of people staring at me being judged when I go to the gym skinny people feel that but I was forced myself to go and still saw no progress again you know I'm trying to make this story as similar to them possible i looked in the mirror was exact same made me think that all the hard led to nothing i was disappointed didn't know what to do and it wasn't until I came across the idea of finding a mentor to help me see progress so this is the

(280:19) failure right i wanted to exaggerate this part but Jeremy didn't really have a moment where he really failed always had a strong mindset so if I were you I'd change it to be like I was on the verge of giving up and just you know not go stopped going to the gym or you could say I stopped going to the gym for 3 months and just gave up then I came across the idea of finding a mentor and that revived my hope or whatever so that was your failure right so you wanted to achieve this desired outcome you tried a bunch of different things

(280:46) but they kept failing this is the robot it could get worse than this so I wanted to make the failure much worse but with Jeremy he's just him bro he didn't really have a failure he just kept on going um but I would make a specific situation where it's like you know girls start laughing at me girls called stick man and like that was the tipping point and that was like as low as it gets if you're getting called stick man by like the whole girls in all the girls in your school bro you can't get worse than that you know so um yeah

(281:14) this is everything they were the pain this is everything they're struggling with at rock bottom use all the pain points your ideal client's experiencing ex exaggerate a bit so again go through specific scenarios talk about how you felt make it emotional so the story that I just told that could be something if you're doing a fitness offer you know not the solution but then they had a big realization that had changed everything this is the solution to their current situation and will get them to their desired outcome the big epiphany and

(281:39) then boom came across to finding the mentor and then yeah he started developing that chest the back i finally had someone that could guide me tell what to do keep me accountable and then boom the results shredded i started putting on muscle and built the foundation to my physique and from there the momentum started compounding and then boom you see that storytelling storytelling is beautiful man i'm very proud of this i would have made it a bit longer but Jeremy just didn't give me much to work with be honest um if I

(282:08) did it for myself and I actually knew his full story I would talk about the specific process to get him this point but I just don't know so um didn't write it out but he explained in the Loom video so it's basically same thing and after years of consistency the right guidance and supportive community I was able to achieve my dream physique beautiful right and then this wasn't done cuz we targeted the fitness and confidence so then we talked about him developing alopecia because a lot of people know that he developed

(282:38) alopecia went over specific scenarios again my brother gave me a call told I was one of the strongest people I know i had gone through so much in my childhood for being skinny i still managed to change myself and then realize how I still relate this back to the fitness because if once you develop a good physique you have strong mindset and yeah my confidence created ripple effect came on social media blah the mindset confidence that came from my fitness journey allowed me to do this you see how related that to the

(283:08) actual program that we're going to sell later on you need to do that okay and a man that is confident enough to let the know world about his insecurities and then you want to go over this solution the transformation this one solution took them from rock bottom to the top now they have big desired outcome and everything they've achieve dreamed of really paint the picture of the desired situation here so now he has millions of followers he's posting himself absolute beast you know and now he has hair as well jeremy's a

(283:36) beast you know what I mean and then the new program now the creator is launching a community/program to help others achieve the same desired outcome in time period but the community is not for everyone so now I'm creating exclusive community to help others achieve in doing so achieve the confidence to do whatever you want in life and then here you talk about the opportunity now that they know about your transformation they need to know if you can do it for others as well cuz that's another thing right so you want

(283:59) to bombard them with your best client results testimonials and case studies make sure you go over each client's story their current situation before problem they were facing how got past it with your help and how they feel now at the desired situation now they'll resonate with some of your clients and the exact problems they were facing and they will feel like you can help them out as well so that's why you want to go in depth the goal here is to get them want know how you've been able to generate such insane

(284:23) results and this will get them hooked for the rest of video so you want to give them the idea of you have this secret formula and you use it for yourself you use it for other clients and this has just worked for everybody you want to have them get that idea and then you pitch the process and they want to follow that process because they think it works for everybody and then you sell them right that's how it works so here you can see 30-day transformations jeremy didn't know these guys so he didn't really have any like

(284:47) proper case studies these guys were just people that did a 30-day challenge with him and they got these results which is insane right so bar them with that and then we want to go towards calling them out the goal here is to make your ideal clients feel like it's for them and if you do this well they will be hooked and sold on your process regardless of what your offer is so I'll give you an analogy if someone shouts "Hey," you turn around but you don't really like you're not really like hooked on it right but if someone shouts your name

(285:14) and you have a unique name like if someone says "Sue I'm going to turn around like who said that i'm going to be hooked." You need to call out their name not just say "Hey." Not get their attention you need to call out their name and we do this by calling out their situation okay so who is this for state five to 10 points here the more you can describe how they're feeling in their current situation the better this is for people who are tired of expensive inerson trainers tired of extremely slow progress this is for people who are

(285:40) action takers and implement advice fast so here community is for people who want to achieve a straight physique confidence accountability high value network and I go through a bit of explanation and then who this is not for you describe who you want to avoid in the program and boost your ideal client's ego a bit and make them think "Yeah that that's not me.

(285:58) " You know so example this isn't for people who think they can get rich overnight this isn't for some people who think that they're smart enough to do it themselves this isn't for people who can't take criticism because of their ego right and then here not fulfill their potential if you want to live dayto-day not an action taker not a priority patient and bonus actually is you want to tell them like okay this community is for people that are experiencing this this talk to them about the prog problems they're facing and then say if

(286:24) this is you watch to the end so Jeremy's people struggling with progress confidence community and accountability right so that's what we did next part is blaming their failures you want to talk to them about why everything they've tried in the past has failed them and the reason why is because chances are your product is similar to something they've tried in the past which hasn't worked for them right now the goal here is to rekindle their belief that this can work and now relating back to your story is a great

(286:47) way to do this you want really drive this home and trash on your competitor's offer and say that they've been doing this wrong the whole time so if someone has if you're selling a make money online offer let's say you're selling growth operating or whatever you know and they've these guys have tried drop shipping Amazon FBA they tried um reselling they've tried every single business model in the world do you think they're going to buy your stuff if you don't blame their failures no no and the chances are this is not

(287:13) the first time they've seek help so go over why they're failing so you know if you're a coach and you've been trying to scale up by investing into mentors and courses you're doing it all wrong stop buying information trying to do everything yourself you're stuck in a cycle of investing into mentors it works for a bit but after while you find out it's not sustainable at all because it takes too much time or the strategy simply doesn't work anymore so you invest into another mentor and now you try something else and the cycle keeps

(287:37) on repeating itself the whole online coaching business has been fed with this advice to learn information and implement but why don't you just pay someone to implement it for you boom so everybody has been told to just learn and then implement learn then I told them like "Bro you're doing it all wrong get someone to go inside give you everything and implement it for you.

(288:02) " Now they're like "Oh that makes so much more sense that's why I was failing." Now you got them hooked right now you got them hooked and then want to go over why is your offer different you know need to categorize your product as a one-off one this way they can't compare your product with your competitors check the prices and all that [ __ ] this is exactly why crafting an irresistible offer is so important because now you know how to do product market fit now you know how to position your offer to make it so unique now you know how to do categorize your

(288:27) product as a one-off one right so state what part of your offer will help them and emphasize that no other person is offering the same thing or combination of things package it in a way that makes them feel stupid for not working with you earlier so I tell them "Why is our offer different?" The biggest lie is you don't need to scale up by yourself or invest thousands into coaches that just tells you what to do cuz you'll be stuck spending hours doing low-level tasks like setting closing and prospecting this will drive you crazy as try to

(288:52) send 100 outbound every day while taking 10 sales calls digging yourself in a hole with a single digit bank account and days wasted so I explain their situation amazingly and I explain why it's different you know work with people that do it for you that have a proven track record of scaling coaches to 50 100K per month in any niche possible all you have to do is a tiny bit of marketing fulfillment for the service we take care of this entire sales ops so you don't have to send any messages or take any calls while adding an extra 50

(289:17) to 100K boom that explains why exactly our offer is different it's done for you tell me that isn't good right me you wouldn't buy my stuff oh guys already did so this worked right literally worked on you guys so four-step process now that we've described their current situation better than they can blame their past failures and convince them why our product is going to work we have sell them on the process go over the four-step process your ideal client would take to get to the goal go specific in detail and make it different from your

(289:46) competitors have cool names and everything um I can show you Jeremy's we have mindset mastery get rid of limiting mindset holding and you back to achieve this you need to restructure your life and so I'll give them action items that we help them do teacher habits I use to break past my insecurities limiting beliefs and mindset barriers workout plans customized diet like-minded community relentless accountability you know all this good stuff premium access to me and then we sum it up in this part okay and yeah then at this point you

(290:18) want to have the next steps so at this point they should be sold like you they like your product they the process that you just showed them and they want to give you money now to give them the next steps to move forward and be very clear with this okay you got to tell them move forward whether it's filling out a type form whether it's deeming you a keyword whether it's booking calls straight away depending on what it is you want to make sure that you have a right call to action so actually reach out to me and

(290:40) the team see what call to action is best for your VSSL for offer and we'll get back to you with that and we'll tell you which one to do um out of these three options so this was an extremely long video extremely long if you watch all the way to end make sure you implement every single piece of advice here and I promise you you'll create an insanely good VSL that will lead to a lot of people wanting pay you thousands of dollars for your coaching services and would want to work with you and only okay hope this

(291:08) video is valuable my voice suffering right now but you know make sure guys implement everything and I'll see you guys in the next video peace yo what's going on guys hope all of you are doing well so in this video I'm going to basically show you how to properly format your VSSL so that it's accessible to the public and so that people can actually book calls through after they watch the VSSL all right so again the whole goal is to direct as much traffic as possible to these VSSLs to get nurtured by the VSSL and then

(291:35) down below they can book in a call so we'll show you how to format that accordingly so as I said the goal is to make it as easy for people to book a call after they consume your VSSL whether it's reading or watching your video so to actually publish your VSSL go ahead and click share anyone with link view and then copy link if you click like anyone with link and then edit then everyone that has your link can edit so make sure you don't the mistake um and this is a link that will allow people to access your VSSL

(291:59) document now the VSSL document like URL itself is very ugly like it's a very very long URL if you want to change the domain it's actually $15 per month it's pretty expensive or if you want to actually you know if you're a cheapkate like me then you can actually get it for free and you can shorten this URL make it look much better so all we're going to do is you're going go your views this is my personal VSSL um it's not done yet so don't judge anyone with link view so I'm going to copy this link and I'm going to go ahead

(292:27) bit.ly okay this is the website that you want to go create an account do whatever you need to do once you've created an account all you're going to do is going to you're create new create new link put your URL to gamma document which consists of your VSSL and everything create it so I already created one so I'm going just view my existing link and all you want to do this is the current link that they gave me i don't like it so I'm going to change it you can either put your program name i don't like that sub so

(292:57) um yeah I'm essentially going to have this and then create it boom now looks much more pretty so let's say I put in this it'll redirect me to GMA document and you won't have that extremely long thing um that you saw over here you won't have all this right so it's very clean and just to show you that it works confirm boom click here and it just redirects you to this one finesse the system all right so that's it that's essentially how you get the actual link um and here's what you want to do make sure that your formatting of the

(293:39) hook and everything is on point because this is the first thing that people are going to see when they come across your profile this is essentially your landing page right this is your landing page so the hook I want you to have it in heading one or heading two font make it big make it bold so that people this is the first thing that people read all right so for son it's build a content machine that generates millions of views for your business right and then you want to have the without pain points here so the three pain points

(294:02) that you want to talk about say without paying for ads having to post tons of videos every day without having to constantly keep up with trends and then here you want to put your video VSSL you can either paste your Loom here and you can kind of embed it like Hassan did or you can upload a file version of your video depending on whether or not you edit it again if you want to edit it we have a editor that specifically does VSSL editing he knows how to do VSSL editing you'll get it done within like a week and he's

(294:29) killer um it is going to cost money so if you don't want to spend money then you can just put a draw loom it isn't that big of a difference but if you want to go above and beyond get that retention time up which is you know big on editing then go ahead and hit me up for the VSL editor now I'm going to show you Hassan's actual page and show you what yours should look like as well so this is what they come across when land on it uh building a content machine and then the video auto plays and down here this is where it gets fun you

(294:56) put your Calendarly or GHL okay so now they can book whatever time want they don't have to click on any external links they can just book whatever time they want have the questions here and it's just very clean everything is all in one and let's say they don't want to watch the video they don't want to watch a video they just want to skim through the document which a lot of people do because we have gamma because it's almost like a landing page once they scroll all the way down once they go through everything we have

(295:22) another one so next steps this is the call to action um same thing as the hook then book a call with team we'll see we'll see if we can help you grow again currently inline form boom and you have everything here so I want you to do it like this all have to do is literally copy and paste your Calendarly link and then there'll be an option to inline it or embed and then you just want to click that option and yeah so hook without pain points video um and then the booking page so something else with your VSSL document that I want to mention is

(295:56) your formatting has to be on point right you don't want to just have a block of text you actually have to format it out in a way where it's visually pleasing and visually aesthetic for the viewer to go through so you know I could have easily put this all in one like text but I want to separate it out so it's easier for people to read right and I go through my promise um I have a lot of pictures to actually back up the words that I'm saying and I bold some stuff out i underline some stuff put indents you can see like I put a lot of

(296:27) effort actually like making it look clean and I'll show you a better example down here right so again more pictures you need to have a lot of pictures throughout your entire VSSL and then over here while you're failing again this is a bigger font so this large text this is normal text as you can see as you can see here what need to do differently the layout is a bit different so this one's bald and underlined this one's large text and bold this one's just underlined and this is where it really looks good right instead of just having

(296:58) it all in the same text font where it looks boring and just like a bunch of words thrown in your face I underline this indent this and I made this bold a large text so people want to see it have different layouts and it just looks so much more clean right this is what you want to do with your VSSL make it not look boring and if you have a VA to do this great like what I need to do here is like yeah boom now this looks 10 times cleaner right and yeah it's just much nicer much easier to the eyes okay and yeah that is essentially this entire video

(297:35) just kind of talking about how to actually format it get the right links and everything if you have any questions feel free to let me know and yeah I'll see you guys in the next one peace yo what is going on everybody hope all of y'all are doing well now in this video I'm going to dive deep into how actually craft your postbooking website that will nurture your audience before they actually hop on a call and increase the chances of you closing them and collecting a sale this is probably one of the most underrated parts of

(298:02) sales process everyone skips out the post booking they think that oh we booked the call in we're done let's just wait for the call and hopefully we close him that is so far from the truth and it literally hurts me it literally my heart and it makes me cringe that people don't have a postbooking website people don't have a funnel that actually directs them to nurture even more between the time that they book a call and the by time they actually end up having the call there's a saying in sales and in you know actual funnel

(298:32) building the sale is made between time they book a call and the time actually take the call so things you do in between these two events is so important and a postbooking website is like half of that and then the other half is all emails i promise you if nail this part down and you actually create a really good postbooking website you are going to smash it out the park and your closing rate will be much higher than it was before cuz you build more trust and you're just basically reassuring someone that they did the

(298:59) right move by booking a call with you and they're going to think it's the right move to actually invest in your program to take that next step and change their lives okay let's go through the goal of the postbooking website so the goal is to actually build trust and report before the call to increase your short rate and closing percentage as I said it's literally one of the most important sales assets you will build in your business so make sure to actually pay attention to it all right now the structure of the post booking is

(299:24) actually very simple it consists of three main things the first one is a video confirmation the second one is your actual VSSL and the third one is client results and case studies okay consist of three things that's it and I promise you this is enough to close someone in for a sale so let's go through what a video confirmation is it's very simple what you want to do is film a two-minute video of you congratulating the prospect on taking action and booking a call with us basically you want to briefly state what

(299:52) the call will look like what you can expect and how to get ready for the call so at the start you just want to hold your phone up the more natural better i don't want you to sound scripted or staged at all but just hold your phone up and say "Hey brother thank you so much for booking in a call i'm very very excited to be able help you and get you one step closer to achieving your goal real quick here's how you're going to get prepared for this call blah blah blah and then you go through here so I'll give you an example of something

(300:17) that I wrote up the call is going to be around 30 minutes my right-hand man will talk to you and ask a few questions to see if it's a good fit he thinks we can help you then we'll go over our services and decide whether or not this is for you make sure to get ready a call by actually putting it in your calendar if you use Google Calendar go ahead and put it there make sure you're actually at a quiet place you have good Wi-Fi connection and a camera that you can turn on in the meantime do check out this video down below it is a very

(300:41) important video that you have to watch um it's completely free a training on how you can actually achieve XYZ and it will actually save us a lot of time on the call you have to watch it if not we will actually have to cancel your appointment so make sure to not waste your time make sure to not waste our time please watch this video down below give you free value give a more understanding of what we can actually do for you and I hope this video clears up any questions you had i'll see in the video down below so simple right

(301:10) simple and you can go ahead actually just link your VSSL down below and this video confirmation is very personalized it's very onetoone and the more natural it is the more authentic better okay and then here you just want to link your VSSL through the hosted video option to go high level and make sure the settings are the following so it auto plays you allow them to play and pause all this good stuff and yeah make sure this is the only one that's off and then basically it'll automatically play and they just have to

(301:40) click a button and then it'll start playing the audio so that's going to be really really cool so case studies and testimonials to wrap up the postbooking website add some of your best client testimonials and results down below following your template so video testimonial at the top so this is actually the video of them saying hey I went from 0 to 40k per month with sui's help xyz whatever it is right and then his current you want to write in like a small paragraph his current situation before he met you the obstacle was

(302:07) facing his life now after we achieved this is our goal and the emotions he feels and then include a quote here it's pretty pretty simple so an example would be video Daniel was a barber working 10 hours a day for 6 days week that's his current situation before I met you he wanted to find a way quit but had no clue where to start obstacle we helped him get started with appointment and he made 3K in the first 45 days of working together the life now this allowed him to quit his job and work from home the life now as well this program solved all

(302:37) my financial problems the quote very very simple so what you want to do actually find this postbooking website cuz we've already built it out for you is go to your high level ahead and click sites click the website page and then click postbooking video and then you're going to want hit edit and it's going to bring you here where you can edit in desktop form and phone form it's very important that you nail both of these because if you suit it just for desktop then the phone is going to look really ugly right um you can change your colors

(303:08) accordingly this is my color code but change it to your colors put logo up here as well and link your video confirmation video watch the VS link VSSL here if you have a Discord group or a Facebook group link it here and then put your client testimonials here as followed and yeah pretty simple if you go to mobile it also looks clean don't leave yet boom join the Facebook group and then the testimonials here all right very very clean just kind of edit it change whatever you want if you're not sure how to change the color scroll down

(303:44) here click bold change to whatever color you want okay I love my color code um but yeah that's how you're going to change your postbooking website that's how you're going to make a killer website and all you actually have to do is just film a confirmation video on your phone 2 minutes link it there and just absolutely run this thing up we already have everything built out for you all you have to do is just actually put in a few little things like the testimonials a few descriptions and all that stuff and you're good to go all right so I

(304:14) hope you found this video very valuable if you have any questions regarding how to actually build up your postbooking website feel free to reach out me but if not I'll see you guys in the next video peace at this point you should be making anywhere from 10 to $30,000 a month with everything we just showed you and at this point you've set the foundation and now we're going to teach you what you have to do in order scale to 50K a month and beyond the easiest way to get 50K per month is by running paid ads if you crack

(304:39) ads you will never struggle with client acquisition again and it will change the entire trajectory of your business it's literally a cheat code you can literally put in a dollar and consistently get $5 out and so whenever you want to scale just increase the ad spend and you'll instantly get more clients jace England who is my paid ads coach inside program will actually go through how to actually film create and actually launch your ads so that you can actually sign new clients on a consistent basis he spent well over $3 million in ad spend

(305:05) works with the biggest coaches in space and is an absolute wizard when it comes to paid ads so take your notepad out and get ready to pay attention what's up everyone my name is Jace i appreciate you guys getting to this module i am the ads coach for Go Consulting as you guys know you're part of Consulting Mastery and I appreciate you guys watching this i'm going to be talking about the raw reality of running ads and why it's so important to your coaching business i just want to make sure with this section that we're

(305:32) setting expectations correctly because a lot of business owners specifically specifically a lot of coaching businesses who have different skill sets who have the skill sets of maybe attracting an audience or building audience but they don't have a lot of direct response marketing tips and I will tell you this that there are a lot of people who don't have the skill of paid ads or don't put the right people in place to run paid ads for them some people get lucky yes but I will say if you know the skill of paid ads and if

(305:58) you're able to go and buy traffic get uh two to three four 5x rorowaz you are automatically ahead of the fitness offer owner or the bisop offer owner um and a lot of your competitors when you have that skill and then if you're able to put the right people in place and kind of consult those people push them in the right area and you're able to become like a lot of these guys who are constantly iterating constantly creating new ad creatives like a lot of people like Cole Gordon in the space who's making like $4 million a

(306:25) month right now my goal in these modules are really to show you guys examples give you guys a lot of inspiration with that and show you how much numbers people are really pulling in with ads and really capitalizing on it so this is going to be a little advanced we're going to go over a little bit of advanced um topics in the modules to come just a little bit about me my name is Jace i act kind of more as a consultant right now we run on many offers for my clients i run a consulting company kind of the same as Sue does and

(306:51) now I'm part of his team actually as media buyer i've spent a lot of money on ads i've been a part of big campaigns that have been six figures plus in ad spend a month and we've generated lot of money from ads anywhere big returns like 15x rorowaz that have been absolutely insane so yeah I've been around ads for a while lot of what I do now is just consult we create a lot of the creatives i'm not too deep in like the ads manager and whatnot because when you get to a certain level with ads you kind of want to put somebody in

(307:17) there and you want to give them your expertise you want to be more of the creative section so I'm going to be giving you guys a lot of that knowledge in this program so you can run it for your own offer because I've overseen pretty much every offer with ads in general so yeah let's get into it setting expectations here is the most important part so you really know what you're getting into and you really understand what metrics to look for to prepare yourself for so you you're not wasting hundreds of dollars on ads

(307:42) and you know why most people fail with ads in general because so many people have misconceptions around ads so many people have been with agencies before or something like that but I'm going to tell you what a lot of the top guys look for when they're running successful ads and what they've learned because I've been a part of one the biggest ad masterminds in the space if you guys know Alex Becker's mastermind and um I've learned some indirectly from Sam Ovens as well and they've run some of the biggest budgets like as you know

(308:05) Alex Becker runs Hyros he ran a YouTube ads offer for the longest time that was one of the biggest offers out there and I think a lot of these expectations are going to shock you kind of what I'm telling you but they'll give like a breath of fresh air and will kind get you past this chart of uninformed optimism informed pessimism a lot of you guys if you've spent a little bit of money on ads before and you haven't gotten any success it's probably where you are right now it'll get you up here when you really understand like the

(308:29) benefits and the cycle of life you kind of need to go uh actually run successful ads but first off I want to go over why you should actually run ads and why it's so important the first thing is if you're running ads and you don't really have an audience yet but you have an offer like you've done some outbound you've done some cold email campaigns you've done a lot of this stuff that has really worked for you and you've kind of gotten this pocket business where you don't need to build up a crazy audience to get business so

(308:57) far you can capitalize that and use those people that have been interested in your business or have closed on your offer or people that are on your email list and you can use that to your advantage and create more of those people with ads the good thing with ads is you hear the news all time like oh Meta and Instagram they refine their algorithm so not it's as easy to go viral anymore they are always refining the ads manager and ads platforms in your favor to go and find more people that are like your customers that want to buy from you

(309:26) because they want you to spend money it's as simple that especially when AI is coming out so media buying getting more simple so what you're going to hear in this is not some like complicated like unique mechanism stuff for coaching programs i have no reason to sell you that and neither does Sue we're going to give you like the cold hard facts and a lot of it is just optimizing the platform and letting their AI like letting Facebook's pixel which you'll see me talk about um do its job but if you're already getting

(309:51) business because this is really when you should run ads you should when you've closed a couple of deals when you have an optimized offer i'll go down that in a little bit um running ads is like putting fuel in the fire really it will amplify your existing business results and if you really understand your audience and you really understand the platform and what you're doing it has the chance to two three four to 5x i've even seen examples of people getting a 10x row which means return on ad spend so if you ever hear somebody

(310:20) say spend $1 to get 10 back well if you just multiply that to you spending $10,000 on ads you can do the math there so let's just set expectations on the periods that you guys actually need to go through to have success with this the number one thing is obviously setting everything up so that's campaigns scripting ad creatives filming etc if you want an easy way to do this a lot of what's working on like meta Facebook ads which which the reason why I keep saying Facebook ads is because that's where you're going to start with i don't

(310:48) recommend running stuff like YouTube ads until you're at like 10 20 30k a month possibly and yeah you want to set up your ads in a way that the only possible bottleneck is your creative so if you have your targeting in place which we'll be going super deep on cuz that's the number one thing I like to go deep on here if you have it set up in a way where you know your audience works where you know the people that bought from you are high quality or people in your audience are high quality or people in your email list are high quality you

(311:13) know that if your ads aren't working the only possible bottleneck is your creative and that's the point you want to get to sometimes by knowing the right KPIs and knowing the right metrics to track like what is the clickthrough rate of your ads or what is the cost per click of your ads after the first week sometimes you may need to duplicate the campaign which we'll be going over and it may be a little bit of the back end but it it's really rare that actually is like the back end and most of it is your campaign not reaching people okay

(311:39) that's what really people mean by testing so the phase two that you're really going to get through is this kind of like that value despair right so you're going to lose money be prepared for it but if you look at in the long run you're really not going to lose money i want you guys to look at the expectations I'm giving you guys so you're not thinking you're just burning money but there are people that shouldn't be running ads if you're at a certain number and you don't want to lose $500 and you magically think that

(312:04) if you spend like $500 to get a $10,000 client come on man like that's not realistic at all so if I spend $100 on 10 ads and nine of them lose $100 but one of them makes me $500 I'm still down $400 and many people just stop there but what people don't realize is that they just found a winning ad so you just have to kind of look at what money you want to make in the long run so if you want to make 100k a month with your offer and you want to have ads as a big acquisition channel for you which a lot of the top guys do in space I'm

(312:32) going to show you how look at other people's ads but if you go and look at the dates and how long they've been running and how much ad creatives they test it will give you a bit of perspective and that's kind of when you go to this inform optimism spot when you really know how much it takes and so ads is really a metric of like the platform does kind of produce random results at times so there are times when you have to run 10 different ads and nine of them lose $100 you know what I mean but the same exact ads had a win in there well

(312:59) you know that you can just double down on that and it will continue to produce but just imagine how good it will feel if you can just keep running ads and they just keep generating you money it's literally like a cash machine so that's how paid ads work in a nutshell testing nonstop you don't have to do this forever like on your own being the ads manager 100% on your own all the time but the number one thing that I like to say before you're even going to run ads you have to ask yourself the number one question you should ask yourself are

(313:24) okay with breaking even on your ads to make them work so that means if your offer is $9,500 or if your offer $5,000 are you willing to spend $5,000 to get a client meaning you have 1x row as you literally just broke even essentially this is so unrealistic think people think they'll spend $500 to get a $10,000 client you should be willing to spend $5,000 to get a client that's most likely not going to happen to you but have to look at it the way I look at it and if you're willing to do this which most likely like I said

(313:58) you're not going to have spend that much to get a client if you past this phase you're going to scale really really high but once again guys your offer should be proven so you are not really shooting darts in the wind really then phase three is printing money cash machine everything is good in life this is when you really get to success the fifth page of the cycle change everything is in this chart the number one playbook you want to look for um but eventually yeah you'll find your winning ad and once you do then you'll

(314:26) start printing money you'll build an acquisition system that's always getting clients through the door no matter what there are people running ads that have been running since like 2022 that are getting clients every single day whether that's a low ticket product they're booking calls every single day and 75% of winning ads are just because of your sales cycle really if you look at it in the way because it literally is a machine you have your pixel set up which I'll be going over um where the more you keep closing clients and the more people

(314:53) that you attract to your website and the more targeted you get the better your ads get because you're feeding it more people that look like your customers and AI is getting so good where they know the exact archetype you're looking for to get customers um it's really just a sales cycle and if you master the sales cycle this is really how it works i'm going to get into this i kind of went over it down here a little bit but things like book a call funnels which is the number one thing I look for i don't like the low quality um I don't like

(315:22) lowquality ads being lazy on your sites a good example of this is leading somebody to a site and putting $5,000 as a button there i know people that have tried to run ads that put a $5,000 button link run their ads to that site and they have hundreds of thousands followers but they only ever capped at $10,000 a month because that's lazy marketing so 75% of your ads are because of your sales cycle i just said that here if you have your sales system in place you have setters in place calling these people you know where they come

(315:54) from you have a good triage cycle have you have pre-all assets case studies that they can watch before all of the calls you can get your point across to a cold audience in 45 minutes by keeping your ads running forever and tracking KPIs correctly and updating the pixel data with more closed clients ads then become a money printer but only when you are have a sales cycle in place really and just imagine how cold people are doing this because the first phase of ads is if you have an audience at least is you're going to retarget a

(316:24) lot of the people that have already known you and you're going to go through this phase where a lot of people have seen you before but eventually with ads and this is when you want to crack it you're going to have deal with a cold audience so when you're dealing with a cold audience you got to think about it in their mind you know they're seeing you for the first time they're seeing this random guy from ads and they're saying a lot of the same stuff that they've heard before what are they really looking for so now getting into

(316:46) when you should run ads so I pretty much listed like seven things here that are very very important kind of broad really you should run ads once you found product market fit validated your offer you've made at least like 15 or 10 to $15,000 with your offer this can even be a little bit lower but if you want to look at a metric and you want to look things you should be doing outbound or you should be doing other stuff like leveraging social media or tapping into your network to validate your offer the only way you validate your offer is if

(317:13) you sell if you have the sales process dialed in meaning you have setters and closers or you could be doing all of the setting and the closing but have automations in place to be following up these people and giving them things to kind of indoctrinate them treat everybody like they have no idea who you are basically um if you have at least minimum $3,000 to test with the we reason we say this is because when I told you that break even a good starting point for like mid ticket or even high ticket for some of you guys um is $3,000

(317:42) you have a post call process you high converting funnel this can be just a valid offer really with you if really think it is good and if it's really simple it can be high converting or if you've funnel hacked somebody and obviously if you have an appointment setting script that go through some of the ads that we're going to be looking at are lower barrier entry to um what some other people do or to another funnel that we're going to run they're basically engagement ads so if you make ads to go in direct messages on

(318:06) Instagram and whatnot they're usually lower cost per lead um if you get it to crack they're usually lower quality um so if you have a solid appointment setting script um for giving lead magnets and whatnot to actually go set appointments that's when you should run ads as well i just listed some things to note here just end this segment um don't spend hours pressing buttons trying to figure out what the best targeting is um you shouldn't have to be at that point this whole training should alleviate you from that because

(318:32) like I said the only bottleneck should be your creatives um spend hours on creative testing i wanted to show you guys something if you ever want to get back into this point of informed optimism um just go to Grant Cardone or Tony Robbins or some of these big guys and look at how many ads they're running 590 ads it was 590 keeps switching but but you have to be testing for a long time essentially um you have to be willing to test multiple ads you can't just make an ad and think it's going to work right away that is not realistic um

(319:02) you most likely won't find your ad creative on the first try um you probably 90% won't find your ad creative on the right try a lot of this is doing proof of concept and finding proof concept that's why a lot of successful reels if they went viral will be your best ads essentially but sometimes even those might not be your best ads so you need to constantly reiterate and optimize your ads and test new ones i've seen so many countless um examples of people getting lucky people with no audiences just having an ad creative do

(319:28) like 15x ROI and keep in mind like right now the ads that work are pretty much the most necessary and basic with a lot of case studies in place so getting that winning ad creative so you can consistently run for months will be the biggest game changer um you have to write like three to five business creatives two tests really um but even more than that so and you know one of the best things about this program is it should be edited um by our team of editors who know how to create an ad um and who know how to edit ads when it

(319:58) comes to your niche because that's basically what we focus on there's a certain way you want to attract your clients and we've sort of done that based on Sue's and Sue has sort of done that to attract you guys and can do that in your ads a lot of it is going to be reciprocal to what you're already doing in social media or if you're not doing anything on social media to what you should be doing with ads all of it is going to be based on buyer psychology and that's the number one thing you have to master all right thank you guys so

(320:21) much for watching this section was just setting expectations for everything you need to know about ads in the next section we're going to be over creating a winning ad and getting your first one started so let's go i've talked to a lot of you guys who have talked to like other coaches and they said not to use Ads Manager but I don't talk to anybody who is running a lot of money on ads who doesn't use Ads Manager okay so we're going to start that off the first thing you always want to do is you want to go business.fas.com and I intentionally

(320:51) made a blank one so I can help you guys um but if this doesn't show up just create whatever you have to do create it um usually what you're going to have to do is you're going to have create a business portfolio so if you do not have a business portfolio create business portfolio down here that will make sense in a second but every time what you're going to want do is there's going to be two sections that you need to focus on all right there's going to be all tools and going ads manager and then there will be settings

(321:19) where you're just setting everything up so right now as you can see if I go to ads manager I have all of these accounts set up um don't worry about this now these are all the accounts that I have active you probably have no account set up so if you have no account set up it will probably say create an ad account do not do it in here let's go back so again if you ever want to just go back to the homepage just go to business.fas.

(321:43) com what we're actually going to do is we're going to go business settings and these are where all this stuff are basically figured out in the back end i personally did this because a lot of you guys when I'm working with you guys in the business settings or I'm setting up you know ad accounts and we're doing it off of Loom videos I'm on boarding you're going to say "Hey I don't see all of those things i only see like one two three and I don't see the multitude of things.

(322:04) " For context we're going to go back that window but this is what it supposed to look like so what you have here is remember when I mentioned like the business portfolio a lot of you guys if you push this meaning the account that you're on and you go down here it's going to be selected as your account or something else for me this is the one it's selected on it just doesn't say so what you're going to want do is you want to create a business portfolio all right so I'm actually going to start from the beginning and I'm going to

(322:31) create a business portfolio so what you're going to want do here is you're going to name it whatever Jason's business make sure to keep this the same email that you use as everything else because it's going to be everything all right boom and then we'll create it says I've reached the limit but so when you finally created your business portfolio which should be here go to settings right here and this will be the same as when you go to settings and the business settings down here it's the same thing now I'm going to show you

(323:00) how to add everyone and the number like all of the things that you need to run a successful ad account and add everything essentially add your pixels Instagram accounts your Facebook accounts cuz they're all necessary to run ads for some reason with that that I mean like the Facebook page even if you're not running it on the Facebook page so first off if you have a partner make sure to invite the partner or put yourself as access you may need to do it through here i've had access to all my ad accounts for a long time so just add

(323:27) your email address u spark access that's they kind of just added that but and then just do everything that you need to do there if you ever want to work with an agency I always go for partners as you can see I have access to all of their things essentially you add an existing Facebook page and I would just put in the URL just make sure you're getting it right put that in there and then the number one thing you want to do right after you um know add this page is I'm going to remove myself real quick because what you want to do is

(323:57) basically want to assign yourself so you want to go assign people or if there's a partner you go to assign partner and you'll assign yourself always give yourself access don't like make it weird essentially and give your partner access this is the number one thing you have to do and then boom have access there and you can start running ads using this you need a Facebook page to run ads in the manager and then boom the most important thing I would just go down the line here you only need like four things pages ad

(324:24) accounts Instagram accounts and then pixels down here so we're only going to focus on those four things go to add and create an ad account name it do all this stuff it's not too complicated essentially but you're going to do the same thing so when you're going here go to assign people yourself manage ad account and then assign I already had access to all that but this is the number one thing you want to do also we're going to come back ad accounts because the thing with ad accounts is you need to connect the assets now this

(324:55) one isn't mine um but usually you need to connect your Instagram account or Facebook page if it doesn't make you just check if it's good the pixel's all set up if it is then you should be fine and the pixel will make sense in a second okay now if you're running your own ads too and if partner is running your ads always add your Instagram account too and it's basically the same thing it's basically going to have you log into Instagram first and then claim an Instagram account and just go through that whole nine and then again go assign

(325:23) yourself just check all of these essentially it's essential and then the number one thing that you want to do for tracking because people are like why do you use a pixel it's because we it to track essentially you used to have go to pixel and whatnot but this is going to be blurred out it's actually data sets now so when you're going to create a data set it's the same as pixel so what you're going to do is click add name your data set click create and then when you go here it's basically the same thing assign people

(325:53) assign yourself essentially and then I actually I accidentally u moved it around what you want to do is to go to people and then you want to connected assets you'll be here go to connected assets go to other business adsets assets and then just connect your Instagram account you'll have like one here so if this is like Sue's ad account I I would Sue's pixel i'd collect connect Sou's ad account and then click add and the reason you want to do this is because we only want one pixel connected to an ad account and this is

(326:22) kind of how they keep track and once you have all of that set up click refresh and it should be all good and the way that you know it's all good is if this is set up if you're connected to here you should be able to go all tools and go to ads manager this should be your screen except it should be it should be empty i'm going to go I'm going to be over naming conventions and stuff here just more technical stuff in the next like four minutes but first off over here is kind of where you want to focus at so if go to the left hand side audiences is

(326:59) where you're going to be creating your audiences the billing and payments is where you're going to add your billing essentially so anytime you have a problem or like random just go to your billing and payments then just go to payment methods and add a payment method here essentially if you're a business portfolio don't go and do this like if you're helping your clients because you're going to get weird charges and boom do that now don't worry about events manager or any of these other things this is where you're

(327:24) going to um it's like some technical stuff where you're going to add your custom conversions i'm going to be over that later but just some technical stuff okay so the campaigns I actually wanted to move just into a blank ad account for you guys campaigns are like the main thing they're where your ad set and your ad is held so if we go and create a campaign we're not going to go over which one to create but usually the variation of what I create is either engagement leads or traffic those are the only three I create if we're running

(327:55) a product you'll do sales but that's only like low ticket products and stuff most of you guys selling coaching and info products and stuff mentorships you're going to go for leads traffic or engagement so if you create a campaign it it should look something like this actually let me just create a blank one real quick okay so we're going to go leads i always use manual but I just want to show you guys what this looks like so don't ever use this by the way nobody uses this facebook's trying to take your money a lot of these

(328:23) streamlined things they're going to take it always just use manual leads campaign okay this is the blank of what it's going to look like so I'm going go over everything with you and kind of show you guys like best practices and what everything is kind of a broad scope none of you guys have to worry about special ad categories this is used if you're like a real estate agent or selling credit repair and stuff a lot of people get this wrong too by the way don't I don't mess with any of these so the campaign objective if you want to

(328:48) switch this is here like I said leave engagement traffic don't ever mess with the auction or reservation anything and then advantage campaign budget i don't turn this on and you shouldn't turn this on right away until you're scaling to the number that you want to scale at the number where you're very profitable with your ads essentially when you're testing so leave basically everything off in that campaign level now what I mean is you go to the adset level and I created a whole another course for like naming

(329:15) conventions or it's in another course the adset level is where you want to do this so make sure you adjust your conversion location right away because if you go and run an ad then want to go and switch this later you can't switch it from here only when you go and publish the ad essentially um so usually we'll do a variation of like website and then Instagram messages i don't do instant form some people have mixed opinions but they just get really low quality leads so if you want to have a sales system where you want a ton of

(329:45) leads in usually I'll just do website and Instagram and then the goal should always be maximize number of conversions the number one thing for us is and maybe maybe you have a goal where like you're playing more of the long term and you want to go for look alike and clicks whatnot but maximizing number of conversions is usually the thing when you go and you're starting chats the this will be on the engagement campaign if you're running an engagement campaign the conversion is same thing but it will say like maximize

(330:13) number of messages or something it's still the same thing as conversions because that's like your conversion event and if you see here this is why it's important to have the pixels so we have hundreds of pixels on my account but as you can see since these are shared ad accounts you're going to want to keep that pixel essentially and the conversion event we're going to be over because you have to create these in your events manager but since my conversion event is maximizing I mean since the performance goal is maximize a

(330:44) number of conversions I made a conversion event called schedule which I basically went in the back end I'm going to show you guys this i basically went in the back end went to my website put the metapixel on and then I was like basically put in the URL that's what you do you put in a URL to like your postbooking page or your thank you and you say when people go to this page with the only way they can go to this page is if they book a call that means those people booked a call and that's conversion and it's recorded all right

(331:10) so go down i don't ever turn on dynamic creative i don't even touch it this is where this is important so you're going to be putting everything in budget and schedule and I'm not in Australia this is just my business partner's account but the business budget is always done in the adset level and you're going to see that this is right usually when you turn the reason I don't use this is because when you turn on advantage campaign budget you're going to see that there's no budget in here like because you're using advantage campaign budget

(331:39) and what that means essentially is because you're going to need this when you're scaling but don't worry about it now what this means is if you run a campaign and you have a bunch of different ad accounts like this one five of them it's going to split all up what this means when you turn it off and it's at the adset level is whatever ads you like create below this not the adets it's going to split between the ad accounts and that's what we want to split between the ads because that's what we want to do because

(332:08) want to split test different audiences and stuff so boom don't worry about none of this i don't usually set an end date i don't I ever set an end date actually a lot of people when you're testing um you be like "Let me set an end date because you know you're not going to look at it." It's not like it's going to hurt it but when you're actually running ads for real and you're going to want run them for like more than two weeks or a month just don't set an end date and just go look at it periodically all right so the locations

(332:36) this is interesting because you're usually targeting on countries what I usually always do unless we're just doing like the US is I either use big four which is Australia Canada the United Kingdom and the US sometimes you use New Zealand as like a fifth one or in your country or wherever people are but usually you use that if I'm not doing that I'm usually just using like one of those four which is usually just the US or two of them you do not want to mess this up because there are people that will click your ad

(333:08) that you don't want buying from okay so this is the number one thing you want to do and if you're you don't want to do this if you want to target like very locally I would just use like the radius filter and I would go to like the US and I would search up your state wherever you are so let's go to Miami and I would basically just like do like 10 miles 20 however much you want to do covering that area and that's what I would want that's what do but if you're selling info products you probably don't care and I wouldn't turn

(333:40) this on if this was here because I don't trust it and this is where your audience is basically shown so if you look at here and all of the targeting ad accounts that I'm talking about and all the targeting lessons I talk about Advantage Plus because I always use these for cold audiences the only time I don't use Advantage Plus which basically means it's like Facebook's AI of expanding your audience to go and find the right people what this basically means is if you switch to original audiences you're just not using

(334:07) Advantage Plus when you're doing like your targeting with your interest custom audiences or anything like that you're going to choose um whatever that said essentially audience suggestions but this is where you're going to do it but I go into that in a different course essentially and then boom so this is where your testing is done so a lot of times when we're actually testing I will just keep on like advantage placements unless we're doing Instagram messages but for most of you guys and like if you're just running

(334:34) on Instagram usually will do the same but if we're running big budget I actually will just do like advantage plus placements it really kind of is the same so if you want to do just Instagram which keep in mind when we're doing messaging engagement ads meaning a lot of what you guys know essentially I will just do Instagram all right boom so then you're going to go to the ad account now don't go and create don't duplicate all of these until you actually go and create a coherent ad account a coherent ad i don't know why I

(335:04) keep saying that but basically what we're going to do duplicate a lot of these because I usually do like four ad four adets and I test four different audiences we're going to quickly duplicate this like four times and they're all going to look the same because we're going to be running the same ads the only thing that we're going to do differently is just the audiences so if you look here the thing that we're going to be doing differently is we're going to be using the custom audiences usually or the lookike audiences and

(335:33) sometimes we're going to be doing like interest but we want to have one like set up completely so we don't have to go and create all of this again essentially so this is where the creative set up the ad set uh the I mean basically usually do manual upload i don't ever use catalog is only for shopping so single image or video basically what you're going to do is image ad or video ad this looks a little bit differently than US accounts sorry and then this is like the destination where you're going to be setting them from so like the VSSL

(336:01) anywhere we're going to create that i actually I go deeper on this in the launching a winning ad the number one thing you don't want to do is add any browser add-ons essentially all right and then basically for tracking if this isn't set up this is the pixel that was set up that's basically what you want to do and then basically when this is all done which this doesn't have any copy meaning the primary text is actually I go in this launching a winning ad but once again the primary text is what shows below here if you're running a

(336:30) Facebook the headline is what shows right here and then the primary text shows up here so the primary text is longer headline is not as long um but this is going to be what it looks like and then you're just going to quickly duplicate everything and then I'm going to show you guys what this kind of looks like when it's differently because I do it on the naming convention but if you look at this adset the custom audience that we're doing is making a lookalike audience of the free community that we have which is about 1,600 people

(336:58) all right and then on this one we're actually doing a cold audience I yeah broad so if you see broad we're not targeting anybody and we're actually um excluding a lot of people so we're making sure that we basically are really cold all right sweet guys so yeah that's basically how you create an ad account from scratch it's super simple if you just follow all of these tips you'll be good essentially and you can just go back and follow these at any time cuz usually when you create new ad accounts you have to do the same thing every

(337:28) single time all right what's up guys this is the second module of paid ads master class and on this one we're going to be going over creating a winning ad this is going to be just an overview of copywriting and marketing tactics um an overview of how to actually think about a winning ad before you're actually going to create one we're going to go pretty deep on ads that have worked how we've thought about ads and I think it's going to shift your mind a little bit into how we actually go about scripting ads and how we

(337:53) actually go about um creating winning ads really so let's dive into it um really with this the number one thing you have to understand is like you to be a master at iterating so lot of this is going to be like stealing an artist like I kind of mentioned on here um finding your winning ads so you can become profitable and continue to get your dream clients through the door but like I said if you just have ads as a machine that are continuously working for you that's where want to get so the number one thing with us is

(338:21) ad creative so you have to be talking people copyrightiting is so important is your background a lot of things you have to think about that come become very detailed to how you think about ads even go down to should I edit this way or should I edit that way so put a bunch of edits on or should I just make it super raw you have to think about that and the easiest way to do that is just copying other people really so the goal really with this is finding your winning ad creatives that make you profitable and continue to get your

(338:48) dream clients to the door one of easiest ways to do that really first off for you're starting out there are some people in here that are absolute freaks with ads people that like Alex Shamozi is one of the best examples he blew up his business with ads specifically he is he is like the ads king and this kind of broke my mind when he said that used to spend the first like 3 hours making a complete swipe file of ads and going through and like getting all the ads in his head before he actually went and created his ads so I think he went over

(339:18) like 50 to 300 ads it's insane the number one thing for us though is like do not steal content pieces word for word and make sure to look at people that have the same offer to you so if you're a business coach and you're looking at people that have fitness offers it might not work the same for you really and trust me like if you want to become a household name in the space or if you want to make your name big in the online space don't ruin your reputation like that people can see right through it instead steal different

(339:42) things from different creators and combine them together still really like an artist because you can find things that work you can use the same concepts that people use you can copy to a point um but don't copy completely so getting down to creator artistry this is the biggest thing you can do i want to show you guys how I go and create a swipe file real quick so there are two ways when you're creating a swipe file two of the best places to look one is Instagram and two is Facebook ads library sometimes this is the better thing

(340:10) especially when you're good at optimize cuz as you can see the more go on the more ads that kind of reach the people that you are cuz these people trying to reach people that fit in their ecotype and the truth is if you're a coach and you're interacting with other people like Steven Cutotler here um and other coaches they think you're going to want to get business coaching so if you're a business coach you're going to want to get into that if you're a fitness coach wanting to teach people how to uh create a fitness business or

(340:37) you're a personal trainer or whatever you're going to get that content too so don't just brush past these ads and definitely don't hide these um actually you should be like interacting with these ads i wouldn't go and like opt into all these guys' funnels but really like look what they do with their funnel because as you can see it doesn't stop at the ad so he calls out people calls out coaches want to know the fastest way to become visible your dream clients what I'm going to do here is I'm just going to save this is

(341:01) one way you can create a swipe file or you can literally just screen record this on your phone if you have a Mac um you can create you push control commandshift 5 and you can just like screen record this or you can use like loom and then I would just go to your Google drive and create a swipe file there essentially so like if you look here this is a short example but I also put these on notion as well but this is swipe file so if you go to Instagram and you actually know the algorithm every time you go to a story um pretty much

(341:31) like three or sometimes four ads of every like swipe are going to be an ad so this is an ad i've seen that 100 times grow your online fitness business is an ad um and then every like four swipes it looks like is an ad so you can learn from all of these people and then you can just push learn more go in theirs and the truth is way that you're going to learn about this too is because more likely than not every time you go on these ads every time you and interact with them you're going to get retargeted by them and you're going

(341:57) to keep seeing this guy and Facebook is going to know that you're the ideal client and that's how it's going to work for your ads as well so very good learning experience same thing with the feed like every so once in a while when you keep tracking it's going to go down i literally just looked up Hyros's ad and I just got this ad is how it works and so the other thing is go into Facebook ads library so if you go and um look up the person's name you're going to see that I literally just searched up Pyros um you're going to see all these

(342:23) ads i kind of mentioned uh Grant Cardone some of these make sure like the biggest thing is the optin buttons so some of these don't have opt-in buttons um some of these will say like learn more you want to go those ones but the biggest thing here too is look at the dates so this one started running on September 6th 2024 and this means that they didn't shut this off um also to read on the platforms when we're going and creating the ads he has a set on advantage placements um when you're running some stuff like engagement ads

(342:51) or like we're going to talk about how get cheap leads and whatnot you're only going to be running these on Instagram and Facebook so keep in mind like what these are doing also when it says 10 ads using this creative and text is kind of what I was talking about with testing multiple different ads because that's how it works but if you go and click the learn more you're going to be able to go their funnel essentially and see how these works as well keep in mind too some of these companies like with Hyro you have to learn the agenda

(343:13) this is why you have to learn kind of what people are trying to do with ads alex Becker was in our space but now he's running ads to his software essentially for ad tracking so you should be looking at more of people that are also running offers and how it's working for them a very good example is Cole Gordon just go and watch this guy's ads okay all right going on to the next thing you're going to want template this and not a lot of people know this but is like the mastery of structuring your ads you have to

(343:40) structure your ads correctly because sometimes when you look at campaigns like this who have hundreds of different ads and you don't know what that means we're actually structuring it in a way where we do like different structures so as you know there's a hook body in an ad and there's a CTA that's usually how they go it goes hook body CTA so you always wonder like okay how should I be creating ads when people talk about creating like 18 different ads what do they actually mean the thing is with ads when you're always testing

(344:06) you're always testing what works and you're testing the control so when you get a winning ad usually when you like keep winning and you get a little money hungry later on you're going to be testing little things that you can iterate to make it even better so just to give you an example of how these are looking ads are made up of different parts mixed together so if you want to create 18 ads create six hooks you're always going to have more hooks than bodies and three bodies that you'll know to convert usually I stick it around

(344:31) three bodies to be merged together as a variation of 18 ads so what that would look like is hook one body one body two hook one yada yada to give you a prime example this is one of the ads that we created for one of my clients so we basically um hooks and bodies 18 ads so as you see these are very short um hooks right here so if I were to give you one Airbnb property yada yada i actually created six hooks on this one all right I did say that too and then the bodies are also on the same one so this is how I do it

(345:00) is also the CTA so sometimes we do two CTAs but you guys kind of get the point so that being said do not create 18 fresh ads that you don't know how to test with because yeah it's bad so the number one thing guys is really just looking at the pain points here so you really want to write down your client's biggest pain points that they're facing this is so important the biggest obstacle that's stopping them from achieving their goal mostly like that's is the pain right there so and then you have to basically frame it in a way

(345:31) where you're putting your solution in the place that is the unique mechanism so a lot of people you'll see using the unique mechanism we got to be careful with this especially the more sophisticated your audiences and by when I say sophisticated how well do they actually know about your competitors so we know that when we're running ads to go and get coaches it's a big space and there's a lot of ad spend behind it that's a metric that you can look at to see how much competition is in the area when there's a lot of ad spend behind it

(345:59) like if we're competing with Tony Robbins Tony Robbins is willing to lose money on his ads to get more money in the back end um so really you have to look at the unique mechanism but also don't downplay it like your audience is stupid specifically for a lot of the ads we're doing like with even Sue's ad just to be transparent um we don't want to make the client feel like they're stupid or being sold to the same thing with you so if you look at people like King Keto like Brandon Carter right the reality is if you know about fitness if

(346:28) about working out this is a prime example i kind of cut it off there but this is the prime example of what an unaware ad is and how you can perfectly use pain without like oversophisticating the audience okay so just look at the first 8 seconds of this the reality is if you know about fitness if about working out you can make over $10,000 a month with your online fitness business so that doesn't really plug a pain but it kind of does because a lot of people will get that pain like why aren't they making money with that you

(346:58) can do the same thing in any industry trust me all right kind of got off track there but I really like to see what other people are doing um and then why other solutions are bad so this is called throwing rocks at the enemy um when you're throwing rocks at the enemy and you're seeing why other solutions don't work like if we say "Yo this salesunnel works this one doesn't.

(347:15) " Stop trying to do that essentially there's a lot of times this is done in every single industry and you have to portray yourself literally as the superhero so like portray the other solutions as the villain and exaggerate this part so that they believe that they've been doing it wrong the whole time um really is like a factor and when you're able to specifically call out what they've been doing and they're like "Wow like this literally speaks to me you got to understand that like AI has to be good and tracking has to be good because

(347:42) it has to hit the people at right time." If you was somebody at the exact right time where they just spent like let's say 10k on like an agency and you're like you'll stop working with these agencies or if somebody is doing this to get a abs and they're getting fatter like Greg Gallagher does this amazingly go and watch his ads he basically takes it from the basis of guys are you eating trying to eat carnivore are you trying to eat less are you trying to fast and you're not losing weight i want to show you the way

(348:09) that you can eat as much want whatever you want and still be shredded like me perfect example this is why you see people using all the time use without statement okay so when you see people saying you can do this that and the third you can get to your desired situation without common painoint one common painoint two common painoint.

(348:31) 3 we always use that frame and then case studies are so important we did a poll and a lot of people have done this now Hermosi kind of talked about this in his last mastermind um he was doing a metric and a pull over like hundreds of different ads and he saw that the best ones that were performing over the long term um were the ones that just like filled with case studies so when we say and this guy was able to do this guy was able to do this it really removes any like antitrust that people have from you and when show people

(348:59) that are like worse off in a situation than there that's why a lot of people use beginner right in their terms because although you're not tracking beginners they saw that like hey this guy made to show you an example how Aaron got fun in 900K and made 7K one month of trading um I'm probably going to switch this off with beginner try to add it so if it's in the subject line we do this because one of my clients is a very advanced trader we have very advanced clients we're trying to attract a colder audience now and ads are all

(349:25) cold so when you see people doing that you kind of have to strike jealousy a little bit um but that's fine because if you can actually help people it doesn't matter so the last thing is too CTA is the second most important thing so the hook is the most important CTA is the most important after that you have to have a really strong clear call to action that tells people what they're doing when you get later on in your ads and you're able to increase the budget and stretch it a little bit you actually have the freedom of using more CTAs and

(349:51) being more direct about it if you look at Alex Becker's ads he has two CTAs in like all of his ads and at the end it he makes it very blatant go look at how blatant his ads uh CTAs look they he literally says "So if this is you stop like so if this is you being a dumbass like go and click below you know this is the right thing for you.

(350:10) " He's able to do that cuz he stretches so much but um sometimes I would just say like record separate CTAs as well i have a CTA library that I give all of my clients to give you an example we do it a little bit um like we have variations so click below to start your journey ready to take whatever I was saying there whether you're new to real estate or just looking at this um click below to access the free training learn how you can start cash flowing with your first Airbnb property in just 30 days you have to the CTA and you can't just create something and even if you

(350:38) need to cut the CTA you need make sure you do it all right guys so in the next video we're going to be talking about more about copywriting and going into deeper topics there so yeah I'll see you in the next video all right guys so this is the second part of making a winning ad this is basically part two in this portion I really want to focus on the creative part so winning ad creatives because it's just about like 90% of all this really you can have your targeting dialed in and that's really easy to track but the thing that

(351:05) you have to be very cognizant about is your ad creatives you honestly should be treating it like organic social media treating it like it's kind of your last post but the thing is you have to make sure like it converts over and and over again and you learn a lot about psychology when you come to this because there are tons of people like I said who have ads that have been running for months and months and it has the same effect across people and you know this when get and know this when you get an organic post

(351:35) that just goes absolutely crazy so let's dive into this i wanted to really break down a winning campaign for us and one that I actually wrote for some of my clients um this is for an Airbnb offer his ads do insane numbers it's actually insane how much he does because doesn't have an audience on social media so this is kind of how works but let me just tell you because it's not going to be different from you if do have an audience on social media because the truth is if you have an audience on social media it just amplifies so he

(352:05) if he would have had one done way better on his ad so he's probably at about like 25K a month right now just consistently over only ad spend and the truth is he's at the point where if he just scales ad spend he's going to make even more so here's what we're going to go over if you watched the last video so go watch the last video if you haven't because this is going to make sense but you saw that I actually make a variation of usually like six hooks and three bodies um you'll see why so as you can see like this is the six hooks so keep

(352:34) in mind this is all high ticket too these are all high ticket ads um so we're not going to be offering a lead magnet we're going to be offering well we are we're going to be offering a free training VSSL that goes to the next page but these six hooks look like this one and I'm going to show you guys the concepts first before I actually do that so let's zoom out a little bit um these are kind of what the concepts we uh have are so like limited spots available uh do the personalized um nature of my coaching only work with a

(353:01) few um people one-on-one increase competition special offer ending soon immediate action required essentially that's kind of the that's concepts we're going with this ads because he actually made a winning ad that was um just very low barrier to entry on a lead magnet and now we're kind of going for more the high ticket feel so this is kind of where we got the hooks from and how I was thinking about it so the first one is I make an extra 3 or 4K per month with one Airbnb property that I don't even own and the biggest problem I see when

(353:27) people try to get into the Airbnb and get into Airbnb is buying a property or spending thousands of dollars getting it ready this is really digging at the pain like I was talking about cuz he's going after people that want to sublet essentially they want to sublet properties meaning you get into an Airbnb and then you basically cash flow from it from one that's not yours um he's digging into people that have had problems in real estate and it's sort of look the same for any business all right so the second one don't buy an Airbnb

(353:54) let someone else do the work for you this is like an attention grabbing hook so when you're doing the desired situation that's what we use a lot use a lot of desired situation we use lot of pain and we use a lot current situation how to get out of that pain essentially it's all pain and desired situation and then this is breaking the beliefs so a lot of it will be breaking false beliefs and I like to do that with any of my hooks in body copy if you can master those three pain desired situation and breaking limiting beliefs

(354:19) or false beliefs like this is you don't have to be a rich investor buy property to make money with Airbnb this is so genius because a lot of people think you need thousands of dollars to get started with real estate or cash flow from real estate so if you go and look at a lot of ads that are targeting you if you're a coach lot of them are probably going to say you don't need organic social media to make a million dollars with your coaching business that's how the game goes third one if I were to give you one Airbnb property

(354:44) that makes you an extra 3 to 4K a month do you think that you'd be able to manage that we're using so much intrigue and desire situation right here think about if you're somebody who's been in real estate for a while who's been trying to make this work as your business think about how much like think about how much that appeals to you you're like "What?" That automatically gets in there and that's what we're trying to do after every sentence get them to the next sentence so uh what would you do if you could acquire one Airbnb property

(355:13) that without actually owning it or spending thousands of dollars on it without same thing we use in the hook um it's basically like the thing is too I'm going to get I jump conclusions a lot but the thing is too just a pro tip if you can use this as a hook in your funnel like this is your winning ad switch your hook to resonate with this that's a pro tip that not lot of people talk about all right fourth one if you can make an extra 3 to 4K per month passively would that change your life what if I could guarantee you one

(355:41) closer me property paying you four figures profitably every single month or I refund you your money and then after that you go into the case studies if ever have like a bold claim this you want to kind of keep it real but you also after that you want to keep it like kind of like notorious so if you have a hook like this what if I could guarantee you one closer me property paying you four figures per month profitably every single month without you having to do this that or the third IRA or I refund you your money

(356:08) after that you could go directly into a case study saying "Well if you don't believe me Alex started from zero dollars and he actually made four figures in his first month without owning a property in Florida and now since he's been able to scale this that and the third in 3 months." You're going to see how I use that in a lot of the ads i'm going to skip five i want go straight to this one so when we were talking about stealing like an artist this is so genius what we do here because as entrepreneurs marketers

(356:35) we're constantly thinking of the next thing i do this perfectly in ad and this was a winning ad for us okay so I was pretty deep into these campaigns um we worked some of with their team essentially um but Tanner Chittister this is an example of ad okay so it's no longer available but I want to show you guys what I did how kind of stole a concept that he was doing not a script but a concept that he was doing and I uh transitioned it into our ads dang man i can't find his ad that he ran but if you see here hold on all right so I couldn't

(357:07) find it but he had an ad that was basically going over an idea that we were following and it was just the framework and I'll kind of show you guys um if you can see this hook right here there was an ad where Tanner saying "Hey come take a look at this." And it was like showing his P&L statements and his Stripe going over how much he made with his coaching business i was going to do the same thing with Nick here going over this where he was saying "Hey come take a look at this come look at this." Someone is recording them

(357:32) and he shows the profit made from Airbnb it's a prime example of copying uh other people and their concepts so I know you think this crazy but can and I basically say the same thing kind of said over here sometimes in ad scripts I'll write them like this in x month/day/ this month I've been able to make x money remain xbooking um go over like the desired situation and you know when you're chasing your ICP this goes directly into people that are have probably had Airbnbs or tried really researched it so when you really

(358:03) dig deep into the pain point this number one important thing it's so effective so now guys I really want to dive deep into the bodies i'm not going to make this super long but uh we will go pretty brief in it i really want to show you what we really think about in the bodies and then we'll get to the CTA and then at the end of this you should be able to create like a winning ad yourself at least a prototype stay aware of what I was talking about with aware audiences people that are business coaches and then people that are like

(358:29) cold audiences so when we're using um this Airbnb offer we're giving like the three steps so if you're ever teaching anybody in your ads like giving them the three steps um you have to be aware of who your audience is so in this one we're kind of talking about the three steps they need to get started start making money with this strategy it probably won't work that well if you're doing the same thing for coaches so if you're saying "Hey coaches all you need to do is make this salesunnel you need to implement a VA you need to do this

(358:54) that and the third." They already know but what you can do with business coaches is take this and you can use like a stop doing this and do instead unique mechanism your way and it can be so absurd like part of what Sue does is he says stop charging high prices on one-off payments charge high ticket MR instead you guys know that okay so we'll go over this real quick i know this sounds crazy you can actually get your cash flow in Airbnb um without buying property or spending the tens of thousands of dollars on it and you can

(359:23) make this property cash flow within 30 days or less so if you've tried to get into Airbnb before the problem isn't where you live it's how structure the deal false belief all the way there i pretty much use this in every single one of my bodies um I have now helped just over 80 people going straight into authority right there going straight into authority um case studies if you can say something like this a big part of what Su says is like we've now made $1.

(359:47) 6 million in revenue another one of my clients is we have a $17 million real estate portfolio that's why I can help you get into these um and start making money with uh on Airbnb regular people that are now making an extra four to even 10k per month all while working just a few hours week and doing whatever they want with the rest of their free time so here are the are the three steps that you'll need to do to do the same thing as them or make the same amount of money or um make money using the strategy we go over three steps that you want to make these

(360:13) three steps really quickly um I mentioned that because when you're doing these ads you don't want to mention the three steps right away because you want to keep people's attention and then we're keeping this like it's super simple that's why we say it there do you see how short but effective this ad is it's absolutely insane and keep your options like in your head about how many options you actually have because when you're looking at it this way hook one body one hook two three body one so many different ads 18

(360:41) ads just with killer scripts like this goes so crazy rather than you creating like 18 different variations of ads um let's keep going so I know a lot of people will think that there's no way a landlord would allow this but truthfully if you just structure your offer correctly complete manipulation here that's what makes perfect ad all right you can get a yes almost every single time now obviously there's a bit more that goes into this business model do you guys see how when we're saying this we're instantly transitioning into

(361:08) that's why you need my help when we transition like this he's going to transition into um now obviously there's a bit more that goes into this business model well I just made this free 18-minute training showing you exactly how you can get into this business model desired situation two desired three and change your situation at the end you guys know what happened cta so so if you want the full strategy literally the strategy that I used to go from knowing nothing to getting my first cash flowing Airbnb in just 30 days

(361:35) click the link below cuz I created a free training that lays out exactly how I did it and helped over 80 people do too and I'm like everyone else out there unlike uh this is supposed to say unlike and unlike everyone else out there I'm actually going to walk you through uh walk you with oneonone through the entire process if you go through click the learn more button below and get the free training so on this one I have a CTA library somewhere around here um but we have a bigger CTA um but that's that's an example all right now we're

(362:01) going to go over this body really quickly because it's pretty important we just use complete case study here so let's go over this i've now helped just over 80 people start making money on Airbnb um I said this in the last thing he already said this that are now making an extra four to even 10K a month with that one property i'll work in just a few weeks and doing whatever they want with the rest of their free time and I'm going to be honest you can do the same i've been able to live the life of my dreams and I put desired character in

(362:27) here because sometimes you only know what you do um travel whatever want go to places with my wife spend money on my kids yada so here are the three things that you need to do start making money using this strategy obviously when I was writing this he needs to go a bit deeper on this so he can transition smoothly into this but I just gave him this tip um I already it's kind of the same three steps because truth is when people see your ads they're probably going to see multiple ads so I keep the tips same very

(362:54) simple and then on this one it's a little bit differently since we were so hard with the CTA sometimes I do two so the first CTA to learn more all you have to do is go click the link below watch the free training and if you're interested in getting your first cash flowing Airbnb put in your info and book a free initiation call with my team or whatever sometimes I'll say consultation but that's how he said it in his other ads um I make this the reason say this very quickly is because the ad not done there so I don't want them to

(363:20) think we're selling pretty uh quickly there but sometimes this works really well on YouTube ads as well but let's keep going i've decided to give you my step-by-step strategy to make money with Airbnb when you join the B&B profits live playbook live um I'm going to give you all the tools you need to do right market research i'll then give you the exact scripts to use with landlords i'll walk you through guys know the uh all of it um this is a longer ad but a lot of people use this as a secondary ad because let's say you use this as a

(363:48) retargeting ad or people that watch your first ad um they give a better example of it and it's more desired situation especially if you're creating content all right for example my student Alex he for example my student Alex he actually scaled to four properties in just six months and has since been able to quit his day job from doing this that and the third i told Nick to go a bit deeper on this like I said to learn more all you have to do is click the link below push the button below to watch free training

(364:12) put in your info book a free initiation call with my team see you on that call do you guys see how simple that is with the case study and the only reason I'm so direct with that is because I use so much case studies in there so I even told Nick that you'll pack as much case studies as you can because in one of these ads like we use a lot of variations that we use also for the YouTube ads cuz as you guys know like YouTube ads are longer so some of these we use are very simple he'll say like you see all these people I

(364:38) also helped Alex and this person all these hundreds of people on the screen and then all the people will pop up so that's a good way to do social proof all right yeah so that is basically all about writing the ad creative i hope you guys got a some I hope you guys good insight there from a live ad that we actually ran i'm going to be focusing a lot on group calls and stuff like that breaking down successful ads i really like to do that really like show proof of concept and why ads work but remember it's all about psychology at

(365:06) the end of the day so people that can better fit in and pretend like they are their customer and they really understand their customer rather than it just being kind of like oh let me grab this quick money from ads and I don't care about people really like you're not going to make any money in the long run and people that understand their customers the most make money with ads i'm telling you so yeah we're going to be breaking down a lot more and I'm going to be giving you guys a lot of assets to look at so appreciate you

(365:31) watching this video on to the next one all right guys so basically now we move on to one of my favorite concept and that is targeting because you can really look at creating your audiences and creating the vision for your ads based on who you're going to target with your ads i'm going to be using a concept that I steal from Alex Becker and Sam Ovens um and some new ways that we have um actually switched the targeting to different audiences it used to be done a different way which I'm going to show you the old way um and I saw this

(366:00) diagram from him and I'm going to show you the new way and kind of how you can see Facebook taking over your targeting and how we actually think about scaling and whatnot so let's get into it if you guys don't know targeting is the basis of who you are targeting what the future of your ads look like and what you're feeding data to Facebook based on basically what your business is supposed to target it's very hard to find your ICP at least it used to be and now it's getting a bit easier it's getting more optimized and you often hear stuff

(366:29) like "Oh Facebook ads are more expensive facebook ads are this that and the third." But it's not as bad it seems it's definitely not an idea that you should take and use to stop running ads facebook is getting better at tracking your ideal clients they're getting bad better at tracking your ICP they're tracking people that are lookike audiences and now there's multi-billion dollar companies that serve as Facebook ads tracking softwares to be better than Facebook and when there's a secondary company that's a multi-billion dollar

(366:56) company on top of that you know Facebook ads the hub is still a way to make money with your um ads and as you know education companies online education companies are taking over the market right now multi-billion dollar cap industry um and this is why you should be running ads so this is basically the old way of running ads like I said this is from Becker uh Hyrosis kind of training um but a lot of us use this now um this is the old way so basically you used to run just stage one you used just go straight to interest targeting

(367:26) straight to dynamic ads which means it was kind of very random um stimulating similar ads to the market people were really just trying to copy what worked to a tea be honest and it was very hard to track um and people will get burnt out really and these ads were annoying some people have stipulations that it would burn down their account it doesn't burn down your account when you start running ads and then once you get there if do past this stage two would be making a lookike targeting audience so best five to 10 creatives this may take

(367:56) a while though in this stage um and a lookike audience is basically targeting people that look like your ideal customers so it's best if you like have an email list of 6,000 people or even less than that a,000 people is really good um for there or you have people that bought from you that's obviously going to be the highest intent you want to try and find people that are going to look like those people that opted into your funnel this that and the third essentially so your customers ICP you're going to try and find people that

(368:22) look like them and then stage three when you start scaling if you do scaling um is going to be broad targeting and creative testing but a lot of people didn't even get to this spot and sometimes the ads would get out of whack and you'd have to like go do it over again and if you're not a media buyer agencies would take advantage of this and you know ads running is not easy but it's getting more simple if you let Facebook do the work now I'm going to be creating some audiences with you guys just really showing you how to do

(368:50) it this is kind of how um the new way so as you can see um Hyros kind of has their um software in the top of it cuz they're an ads tracking uh platform but if you guys don't know the pixel uh Facebook pixel is used to track data hold data and you need to be using it because if somebody goes to your funnel and you have that piece of pixel code they're able to track when they opted in who booked a call and they're able to optimize it better so when we're able to optimize it better there's some stuff called the A+ audiences and this is

(369:20) basically like the advantage plus audiences um and what this means is you're going to ma you're automatically let Facebook go and target the people that they think is best for you and they think is more enhanced based on what you're actually going for so if you're going for interest targeting right here meaning I'm targeting people that want to get into or are very interested they have an interest is what it's called um in social media marketing and coaching education is what it's called um and they're also interested in

(369:47) entrepreneurship where you're going to target those people and then based on the retention based on the people who actually target with your ad and based on this lookike audience when you're giving more people on it's going to be more optimized and Facebook is automatically going to use the AI track more people um and they want you to use this and they're spending billions of dollars every year to try and optimize their AI and pixel to make it better so people will spend more money on ads so it's to your advantage

(370:11) the broad targeting is also you're going to be running these simultaneously not in stages like this um unless you don't have a lookike audience then you'll just run these two essentially but the broad targeting is basically going to be um just no targeting essentially but you're going to let A+ audience take over and you can see how these actually run in different adsets they kind of run with each other cuz they get more targeted here's the reason why some of you may be confused by that um when you set a conversion event it's going to try and

(370:38) optimize for that conversion event so if you go to a funnel and you know the test will be like "Okay I want to find more people that are going to opt into this." Well the work is done in your funnel there and the work is done in your sales process so on the funnel you want to be super um specific about who you're targeting like coaches and consultants um men over 30 women that just gave birth something get a six I don't even know but they're going to be the ones that opt in and so the AI is basically going to try and find more people that

(371:08) want to opt in for that essentially and then your lookike audience if you don't have one and you're starting right away I'm guessing some of you have like an email list you can target for the lookike audience well you're just going to try and build up this lookike audience here and then feed them into there and then you're basically going to target more of those people so I have a couple of clients that didn't really do any tracking and they didn't build up an email list any of that but they had like a school group like a free or

(371:33) something that had like 500 to a,000 people well we can use that feed them in and we can use that as a lookike audience essentially you're also going to be hearing about a lot of uh retargeting ads i'm sure a lot of you guys have from these different coaches there's a whole different thing um and lot of that will be using um engagement ads there are cheap ways to do ads such as um engagement ads and those are usually message ads essentially um and this is really where we do the retargeting ads from well a lot of times

(372:02) what you can actually do is create people that watch 50% of your videos which I'm going to be showing you guys optimized for well like engaged in your profile uh viewed your website you can retarget those people and give them like a low barrier engagement ad or retarget with this way um which basically means you send them to the DMs instead and you know it goes to a book call if your sales process is on point a lot of you are here because want to get these cheap ads i'm going to be showing you guys how to do the

(372:27) engagement ads a lot of times I don't use them um because I'm really focused on this way of doing high ticket ads instead but you know if can have it on the background and if you can have it um generating you know leads and stuff sometimes we have cases where you know the video doesn't work for engagement ads but there will be a low barrier like you know image which I'll show you guys an example like this i stole from Trey um who worked really well on engagement ads and this because looks very native to the platform and

(372:56) honestly a lot of the ads we're going to be using are native to the platform but I'm going to jump into audience targeting right now so going to your business manager you always want to go to fa uh business.fas.com facebook.com and also when you're doing the pixel targeting and you're setting up your events use Chrome because for some reason it doesn't work that well on Safari um you can't even do events manager on Safari which means you're like testing out your events um so I use Chrome and basically if we go to an

(373:23) older ad account here um you're always going to go audiences here now a lot of people get this wrong you don't just want to like run broad ads right away okay look how much I have here i'm going to be breaking down every single one of these and this is usually what I create but just to give you a list all right so these are basically the rules that we're going to create so when I say audiences I know we chose three so there's interest broad and custom i'm only talking about the custom audiences because some people will go and they'll

(373:50) create like you know custom audiences out of interest targeting i don't do that i just do it in the ads manager i've never done that um but so yeah these are the audiences you want to create so let's look at this the best audiences to create are first your website visitors last 180 days but if you didn't have the pixel set up before which I'm going to show you how do um you have to get this on there right away so make sure you put the pixel on your um website okay and or on your funnel so so CRM like go high level make it really

(374:23) really easy to do this is the only way to do it um and anytime you're working with clients if they want to run ads too make sure you do this right away right away right um if you haven't created a pixel we're going to be over that too all right the next portion of it is people that watch 50% of your videos and had profile engagement in the last 180 days customer list this is going to be your best one book and close list um and then we're going to go be going over the rules live so let's get into it so this is an ad account we

(374:51) created as you can see if we go to custom audiences as you can see these are custom audiences and the these are lookalike audiences lookalike are made uh to resemble these essentially so we have opt-ins for this i probably should have been more specific i'm not the type of person to be super organized with this um three video uh custom audiences this is basically like a free giveaway we gave uh free community um lookalike and then um I named it lookalike but it's a custom audience cuz that's what I wanted to do um viewed 50% of your videos 180

(375:21) days they have Instagram um this is engagement on Instagram the just profile and then I made look likes for all of these so I'm going to go over just how to create simple um custom audiences first so we're going to check off the boxes so I'm going to show you some of the most prime audiences to target that is the free community if you have one and customer list so first we're going to go into the free community so if we go in here um I have a client who has a free community with 1.4,000 members that's a lot of people

(375:49) that you can make a retargeting list with so if you go to members most platforms have an option where you can export people i'll just go to export hero on a school group you can do this probably on anything and um you'll go to community now a fresh example um and kind of what you want to do this is going to open on numbers um you want to shorten this down if it's super long i know on go high level they're always super long one sec actually this looks fine uh school keeps it super short um I think on go high level they keep it super long

(376:21) though so let's go back into the Facebook ads and I already created this but if you go to create audience right here keeping it simple go to custom audiences customer list next skip all of this uh go to upload file and then we'll see if it works and then obviously I have mine right here so and then um don't include a value unless they paid like if these guys all paid like $1 I mean you can add that or you know if they all paid like $200 or something you should add that but let's go in here for a lot of us we don't um do see this is why

(376:59) it's important see we didn't even need to do this on all of these the map we only really need um Okay so we the name first name will be right here so as you can see here it's already giving us options to create a lookike audience i'm going to show you guys how do that if you're just um if you're going to go and do it from here if you want to create more look-ike audiences but we're going to go and create another custom audience and we're going to go uh our CRM so this is one of my clients if you go to contacts you'll see

(377:31) 8,653 what you want to do is actually want to go email and um is not empty that's what I do and yeah 8,650 so sweet this is uh our email list actually this is why we have this and select all 8,650 export contacts now this is in go high level i'm not going to do this again cuz I already did this um but if you use another CRM literally can go and do the same thing just to check this off though we created the free community i'm going kind of out order here but same thing with this customer list next and you're just going to import those people

(378:06) and then make sure you get the first name and the email on there all right if they have a phone number you can add the phone number as well all right let's click out of this so that is basically we just hit the customer list now I want to show you guys what I usually do so if we go back into high level this is where we're going to um make our custom list of people based on tags so if we go to emails not empty you have to do this like twice if your email list isn't big enough or if your customer list isn't big enough so you have to go end and

(378:36) then tag is and then select the that you have we a bunch here so the three videos that's what we use for making the three videos so I'll show you that as well um membership inquiry is our booked call one um and the paid community is going to be our closed ones here so it's going to be different than everyone for everyone but you have to choose end and then is not empty then end go to tag again um is and this is only if like your close pool of people isn't like big enough so we're going to go um paid community so it's

(379:08) basically booked and then there's another list that is closed so we have about 90 here and this is only because we weren't very you know prominent with the um with the tagging people essentially so you should be um but looks like I tagged that wrong so all paid community yeah we So have about 90 people that were in uh the paid community there so then we just go to export and then you can just basically put those people in you can put them into um what's it called another custom audience now I want to show you and it's going to be the same

(379:43) thing every time just go to customer list and then um it's going to be different for websites and stuff which I'm going to show you but that is I'm going to go into making a lookalike audience quick but we just did the booked and call list now we're going to go over these two and then I'm actually going to show you guys inside of these how to create the pixel and how to put it in there and we're going to be continuing to use go highle as an example so if you go to go high level log into app all right so let's go to sites and then if

(380:12) let's say we go to ads right here and go to settings as you can see in the head tracking code you're going to put the pixel in there so how you get that in two seconds is go to business.fas.com go to settings right here and once you go to settings you're going to go down data sources and you're going to go pixels um this is actually in the data sets manual here so you'll not see a lot of pixels here you'll actually see it in data sets so if you go to data sets like this is Sou's pixel um you're actually going to

(380:43) go to open an events manager but if you don't have a pixel um you're actually just going to create one so usually we create it from the Yeah actually go and create it from the pixel so go and create a pixel here if you go to So yeah if you go to add you're going and do data set creation so create a new data set J S England pixel and then once you do that it's going to have you create the pixel and you're going to find yourself an events manager now I'm not going to create a whole new pixel um but this is the tool you want to get i'll

(381:18) talk about that in a little bit um but if you go to test events this is going to make you do it right away will look a little bit like this it will actually look a little bit like this so it's going to give you your code but I'm going to manually set it up and will look probably exactly like this so if you go to the base code you copy your code and go straight to the head tracking code of your website or wherever it is usually like if you have a Squarespace website or something for your coaching business it's going to be

(381:43) on that too but funnels like you want to have it on all that and keep in mind um for all of these when you put it in the settings here it directly goes to all of these pages so it automatically tracks it essentially so once you do that go to continue um go to continue again and then this is the events manager so we're going to go and open the event setup tool so you're automatically going to go and uh create this so go and copy because basically what it's doing is it's going to track your um conversions essentially now I wanted to

(382:12) make this lesson quick because you can set this up quick i'm not going to make this a whole training but as you can see this is kind of how we're going to do it but basically how this works when you're doing uh button conversions like you're doing clicks and whatnot you're going to track a button um like the one on page and then when you're doing a booked call/optin conversion you're going to track a URL sometimes this will be on like a form so you can attach it directly to a form or calendar um but usually we just track a URL so I'll show

(382:38) you what that means so if we go back here um if we go to track a new button which I already did this um basically if you push track a new button this is going to be the button here and then if we go here like this is our post booking page this is a really good page to track book calls you're just going to go track a URL um and then you can just go to book or schedule and then go to confirm essentially so really easy now when you're going and setting up your ads and you're doing custom conversions um which we're going to go over this is

(383:11) going to automatically trigger but I'm going to delete this real quick so that all makes sense because what we're basically doing here is we're tracking uh website visitors and we're tracking 50% of videos and profile engagement so you really need those and you to um add your pixel to the website uh do that i probably went over custom conversions a little bit too quickly but that's fine so now when we go to the audience we're going to go custom audience go to websites next and then um you're going to go your source on

(383:41) this one this is just like the pixel that we have so it doesn't go off of like a URL here it goes off of the pixel so every time where the pixel is um that's basically where it's going to be tracking essentially so So I'm going to choose type form and I'm going to choose 180 days now if you just added your pixel this doesn't even matter so but I'm just going to say website visitors 180 days boom create audience and let's go back here if we create an audience and then we create a custom audience you're going to go uh video

(384:13) next choose engagement type people that have watched 10 seconds of your videos really good completed through play i usually do 50% of your video it's really really good metric if you want to like add some of these like people have viewed 95% of your videos and stuff like that or even like broader audience there you can um but I want to do 180 days as well if you want to do shorter that's fine i usually do 180 days not 365 because bro your content changes so much and then you're just going to basically make this um the audience

(384:43) name 180 days all right i switched it up a little bit there so I'll create the audience i already did this um but if you go and select videos um just honestly go and select as many you want to be honest that's kind of why it wasn't working but I I would do a lot of them though and then create the audience and I already did that so now we're going to go into lookalike audiences so let me check this off we did that also uh one other thing too if you want to do the profile engagers um which you probably should go to Instagram accounts um

(385:14) engage the engage with this uh professional account you can choose a bunch of them so who started following you um who visited your account's profile um these people engage with you who engage with any post or ad who saved any post or ad when you're going and doing like an ad later on these are amazing people to retarget um because you can choose the ad essentially but usually we just do engagement first and obviously with you it's 180 days like I said uh Prof and then obviously choose yours i have I a bunch of people

(385:43) here um but I already did this 180 days and then you can retarget those people so now we are going to go into creating a lookalike audience and these are our sources so if you go to Instagram I kind of did the Instagram already these are people who if you see here past 200 days or whatever um everyone who engaged with this professional account go to actions create lookalike and then you're going to choose from your um pixel that you have so our pixel is the type form um we're not doing any purchases so but they make you choose it and it's

(386:19) just going to be zero so this really doesn't matter what we're going to do is we're going to do Australia um United Kingdom which is Great Britain US United States and then Canada now if you have submarket in like France or Germany or stuff you can always choose that as well but this is called the big four um and then 1% basically is people that are tight and look like the most um they resemble the most characteristics of your people when you're scaling you're going to go into like 2 3 4 5 6% um I don't know anybody that goes up to

(386:55) like 10% but that's just what you do when you're scaling essentially you want to start off with 1% and reach those people it's going to be super tight but yeah now with this we're probably going to Let's see okay so with this um is kind of what I was talking about when it's super small your lookike audience needs to include at least 100 people in the same country in your audience location so somewhere um you know S probably doesn't have 100 people in Germany or in somewhere else so what I'll do is I'll just um I'll keep the most

(387:30) important ones so we'll go to create audience again okay so it might not be Canada which should probably be the subpar one create audience all right so cut there just did that all wrong um basically what you're going to do now when you go to your select audience source you're going to find your custom um conversions so if we go to you're going to find custom audiences we're going to go Instagram this is our custom audience that we created right here this is why it's important to have your naming conventions right um

(387:57) but you're going to choose uh the location so let's say Australia United States Great Britain which is United Kingdom and then Canada these are the big four this is the big um countries that you have now let's say you have like a subm market cuz I know like a lot of you dominate these subm markets like in France or Italy Germany or something usually like UK Canada United States Australia are the highest quality people um and that's why they're called the big four but let's say you have these can also create that and then 1% basically means these

(388:30) are the most lookike people they like they look the most like people you're trying to target essentially that's what they're trying to get at and 1% is really the people that you want to get to um when you're going two and three and 4% you only have to do that when you're scaling which you'll know a lot more about ads once you're actually doing that that's what Becker does to scale it's just another mechanism to scale because the more you do this more you go broader and that's when have like a more mass market product or

(388:56) you're trying to target more of a ma mass market so always stay at 1% first and create audience and then boom so if we go to uh it's this one that was just created right here i don't know why my formatting is bad but as you can see it's populating so yeah I'm actually going to delete that cuz I already created now let's go to our next one this is that one was different from when we're actually doing a pixel so if we go to uh website visitors right here as you can see type form funnel um time frame is in the past 180 days so we're going

(389:28) to go and create a lookike audience um and we're going to go what is this called website visitors trading Edge Mastery did the ride naming convention there and same thing we're just going to do the big four if any of you guys have clients in like the UAE too Dubai and stuff um that might be a best good place to target but I don't i just do the big four so and then 1% like I said and create audience um and then it's automatically going to choose a naming convention for you so I'm going to show you guys what that looks like as you can

(389:56) see um okay so this happens sometimes where your audience isn't big enough to where it must include 100 people in the same location um now for my client right here is a smaller audience so I already did this just to give you guys an idea um we created one where viewed 50% of your videos 180 days for just Great Britain um and that's because where most of his people were from and we didn't have a lot of targeting size from people like in um the UK and the United States and Australia stuff like that now we created a couple

(390:29) of these lookike audiences because this is an Instagram audience but viewed 50% of your videos most of them were in Great Britain and we did the same for his website so sometimes we'll just make the targeting smaller and we'll just do it in one country essentially and then the same thing for when you're going to your custom audiences for booked and closed so when we go to booked and closed which um the free community lookalike is ours and the community members is ours actually um you're basically just going to go create a

(390:56) lookalike audience and then go to community members as you can see it's a CSV file so that's kind of what we did we didn't really mess with like the name naming conventions and I'm guessing um most people are going to be in Great Britain um but yeah and then I also mix this with people since we have just so many i think we have about 97 people in our paid community right now with this one and obviously some people are going to be different so it's going to give us the error of you need 100 people to um actually do this i'll mix it with

(391:24) probably like some of the free community and some of our highest quality people that booked calls and maybe are paying later and stuff like that so if you see this we checked off all these website visitors 180 days 50% of videos profile engagers customer list and booked closed list so now you have all of those and I know that was sort of a long process but this basically just made up this whole audience this is only audience but it's the best audience to grow and that's why you want to put your pixel right away so now we have to go

(391:52) into the two audiences right here which I'm going to go over in the next module where we're actually running the ads essentially so see you guys in the next module guys so um basically this is going to help you if let's say for example you go to like meta business suite for example and it doesn't necessarily like show you your full this is a client account so I'm just going to like go over here let's say it doesn't show you this stuff let's say your meta business is not like kind of set up um basically watch this video because

(392:21) I'm going to show you exactly how do that so that you don't end up running ads and you run into like issues of ads are not showing up in your ads manager you're not seeing data about your ads all that type of stuff okay so what we're going to do is just pretty much like fix that so you can kind of get like a thing where you have your Facebook profile you have Instagram profile set up and then you also have your ads manager where you can pretty much like see all of the ads that you're actually running like live specifically

(392:43) so currently right now I have an ad that is um paused so it's not going to show here but like if I go over here for example if I go into um let's just say over here for example let me move this if I go into my USD account there should be an account where I was running ads so yeah like there's an ad basically just like kind of turned off so as you can see I all of the ads that I'm running for my clients like over here essentially which is like pretty cool so you can boost them on your thing and you can see the

(393:16) ads like connected as well too so yeah I'm going to show you exactly how do that so let's say for example if you don't have a business manager what's it actually going to show you so if I go let's say business suite for example it's going to show you um only allow your cookies it's going to tell you get started so what you can do is want to log in with your Facebook um essentially so you want to like create an account if you don't have one want to create like a meta business account essentially it's going to tell

(393:40) you that you don't have an account so what you do from there is once made an account um you might see your Instagram here you might see something else but what you want to do is connect to your Facebook so you're going to go to facebook.com and you're going to go um let's say like the bottom left here you're going to go over here where it says pages um it might be different depending on like um Facebook cuz Facebook always changes like everything honestly so like it might be different depending on what your situation is so

(394:10) what I like to do is just go into pages and you're going to see a bunch of pages essentially so what you want to do here is you want to create a new page so I'm just going to show an example here so let's say for example we test page and by the way guys no one's going to see this page okay like you can put whatever you want to put here no one's going to see this um put whatever category it is so let's say marketing for example say it's a marketing agency and you can just put like a bio so what you want to do is you create a

(394:35) page um let's just say test for obviously put your name in there so what I would recommend is put your name so we show test and you're going to like create a page essentially so I'm just going to create this i'm going to delete this after because I don't need this page but like I just want to kind of like show you the process cuz now it's going to show me like some next steps as you can see like information you don't always have to do this um you can just put next it's good to have some stuff but like ideally put some location

(395:04) you don't have to put your address you don't have to do all these things i just put like next or not and then you can just say "Okay this is done." So I'm going to like um close these things cuz I'm going to delete them anyways actually it's fine i'll just leave them on and it's just going to create the page actually so um yep now it's done um so that I have the test page it's good so like I said guys no one is going to see this page what you now want to do is as can see the options called Meta Business Suite now shows which is where you want

(395:31) to go to but if let's say for example once you've connected this what you want to do is you want to go into settings over here and as you can see when scroll down you're going to see something called linked accounts okay so when you click on linked accounts you're going to see Instagram and WhatsApp so this is where you can link the accounts to the page because it's actual Facebook page that's going to be responsible for creating the actual suite so when it says view you can just click on connect Instagram account if

(395:54) your Instagram account is not connected to anything else and also if your business Instagram account is a professional Instagram account so obviously you just need to change it a professional Instagram account if it's a normal Instagram account like a personal one it's not going to work so you change it to a professional Instagram account uh there's methods and how to do that it's very easy you just have to click a few buttons you just click and connect the account you're pretty much like good to go so then what's going to happen is when you go

(396:17) back to pages if I go all the way back here it's if I click on Meta Business Suite it's now going to show me this page that I've just created as you can see and then I can connect my Instagram and then from here I can now run my ads does that make sense so that's kind of like what I've done for this page example as you can see I have my Facebook page which I just created and then I have the Instagram which is connected to this page so that basically allows me to like run ads easily as possible so now what you want to do from

(396:46) here is what you want to do now that those are done you're going to get the option so let me just go back to this normal page just so you guys can kind of like see obviously right now there's no like assets but let's say I go back here you're going to go this option here and it's going to show you um to show you like the settings so there's a page called um business settings over here um I think it's going to be meta business um settings where is it not over here yeah so when you click on settings it's going to show you here

(397:17) it's going to show you the profiles i'm just going to click on test as you can see you can't really do much um because like you haven't connected anything to it so what you can do is just click on here and it will let you like connect stuff to it but that's honestly what you need to do um there is another method to actually like create ad accounts for example so like if I go here if into all tools it's actually going to show me um a business page so if I click on um let's say for example ads manager if I go here and to

(397:47) let's say settings on the bottom left it's going to take me my actual business settings and as you can see I can see pretty much like everything i can see like my pages i can myself can assign pages to myself so for example I can go here and um click on let's say um what's it called i can like where is it over here i can go into pages click on here and then you can see like um you can the actual page that I own you can also add pages as well too so you can like put the actual page and like add yourself in there um or you can go into people and

(398:22) click on this and you can like assign assets so for example you can assign it Facebook page you just created so it would like show you all the pages that you've had you can create ad accounts all that type of stuff so as you can see I've already assigned myself to all of the things so I have access to be able to like do anything it should automatically do that anyways so what that would do is it create like an ad account and it would just like connect all those things so you can see your stuff in ads manager so yeah that's

(398:45) pretty much how you would do it if don't have that option like I said was just showing you an example i'm going to delete this page afterwards but that's pretty much what you need to do make sure that you're going to be able run the ads properly cuz like I said you want to be running these ads through Meta Business Suite you don't want to be doing it on your phone because the is just going to like um take a percentage give it to Apple and um not allow your ads to be like as profitable as they could be okay so yeah that's

(399:09) pretty much it from me um hope this tutorial kind like explained everything and yeah that's pretty much it all right so I'm going to walk you guys through how to run ads through the Meta Business Suite and um the reason we're doing this is we don't want to do this on the phone because the phone is actually going to charge us extra uh 30% tax as we're recording this if you do it through your phone because that's kind of like how these app stores want their beefing and you know we don't want their beef to kind of like influence how we make our

(399:36) money so let's do it and the reason why that's important is if they're taking 30% of what you pay them if $10 only seven of that actually goes to Meta so yeah these are the main things that we want to be making sure that we're not doing so cool let's just jump right into it so the way that works is you log in if you're assuming you set up your Facebook stuff correctly it should look something kind of like this and what you want to do is you want go into the ads part and obviously from here you're going to be able run your ads so the

(400:02) way you want to do this is they're going to say create ad you can also do it from here as well too so create ad I'm just going to click over here and just click on create ad and once you do create ad it's going to show you all these things so ideally what you want to do you can either do two things either do like uh get more messages that's going to do like the messaging pages or you can just do boost uh which is usually recommended so we're just clicking we're just going to click on boost and I'm going to show you the

(400:26) whole process so let's just say I want to boost this video for example so what I'm going to do is I'm click on boost and it's going to take me over here and yeah this is pretty much it so get more profile visits is usually what people are going to do so people to go on your profile get more messages uh this is what people are usually going to do as well too if you're trying to get messages ideally you want to do profile visits um some people would do messages uh depending on what you're trying to achieve but I'm just going

(400:52) use profile visits for this example over here there might be different videos that tell you to do messages but at the same time the profile whole situation is going to be the same thing so the bottom label is always going to be visit profile um which is good uh you don't need to turn this on um because like sometimes you would just put the creatives in like random places so I would recommend just leaving it here and um is this add about appointment employment no it's not uh audience so I always click on create

(401:20) your own uh if you're targeting for coaches it's very simple you can just go here uh put age range you want to target and just put like um a decent age range you don't want to really work with like super old people so I can just put like 35 or something like that and then you can just put the locations that you want to work in so let's say for example United States ideally you want to do first world countries because they would most likely be able to afford what you're trying to sell and you can like put like other locations Canada and

(401:47) whatnot um whatever you're trying to do uh audience name just it an audience so I like to code it based on like what the audience actually is so this one is a coach audience coaches um I like to put the this straight line thing uh what is it so here uh 24 uh to 35 and then I like to put it here as well too and then um US and that's pretty much it honestly so I basically just like to put the targeted interest the who I'm targeting the age range and where they're from that's basically what I like to do some people like to do more but it's fine and

(402:33) here you can just get in specific of like what you want them to do so I just like to put coaching in terms of like education and just do like um let's say like you can do like other stuff [Music] um consulting or something like that um you can just I don't know if consulting's over there just for like um that's pretty much fine like most people just do coaching honestly and then you can just click on like you know save audience so this is obviously as specific as we can get we're going to add like Canada if you want to add

(403:03) more locations honestly but I just click on save and then um once you it it's then going to create the audience it's going to be like okay cool this is your audience right now and here's what you want to do set duration so obviously you can't do like a start and stop date so what I usually recommend is like to recommend uh sending it in terms of like 90-day periods because um cuz your ads are just going to what's it called your ads are just going to keep running if you can pause them so it's fine but like let's say if you only

(403:32) did 7 days and then you realize that the ad was a winner the ad's just going to stop and then it's going to restart all of the data from like complete scratch and obviously you don't want it to do that if the ad is actually really good so I just recommend putting in like 60 90 days out because you're going to be running it anyways and if it's not working you can just pull the ad which is completely fine so and then you put a start date a daily budget you can always start with whatever you want to start with i usually recommend um so when

(403:56) you're starting out it's either going to be like 25 to 50 bucks a day if you're not really like doing decently well you could start with like 15 as well you don't have to be spending like two crazy amounts but like um I ideally like to do like 25 30 a day for like these ads specifically and then it's going to give you what you're to spend over like 90 days so it's going to tell you how much you're going to spend which is fine and it also gives you like a nice estimate of the link clicks that you're going to get as

(404:22) well too so you're going to reach around 4,000 to 12,000 targeted accounts so just keep in mind that these are targeting depending on what the ad is actually saying and you're going to get average around this usually I find that this is sometimes it's accurate and then sometimes it's completely off in terms of like it underestimates so don't worry about this too much and don't use this as like a vague because sometimes it's literally not even correct what it actually tells you it's completely wrong so um yeah what I would

(404:49) basically do here is then you could just do that and you can just literally add your payment method over there i usually recommend adding in credit cards because um if you have credit cards or have access to credit cards because um they are a lot more safer with Facebook and you can do a lot more stuff they're a lot more lenient um with Facebook essentially so I'd recommend doing um credit cards if you don't have credit cards fine you could use a debit card but credit cards just allow you to do a lot more stuff you can get like rewards

(405:15) with like points and whatnot so it's completely fine so yeah like um if you want to go crazy and test I recommend if you're doing a 100 bucks day for like one specific adset sometimes it's just not really going to do so if you can see like my initial budget is limited cuz this is a new account so but what I found is that when you do like over 150 to like 200 on one specific ad you end up getting the same results if you were going to be spending like 200 bucks for example so I usually recommend don't go too crazy when you're just starting

(405:44) out um if you have the funds for it but like just start with like 2550 and then like from there you can just like increase the daily budget and like you said like I said you only need to be running this for like 7 days to make an accurate judge to see if something is working or to see if something is not working so you're not going to be running this for like I don't know what was I going to say for like a whole 60 days to figure out if your ads are working no you can just figure it out in the first like seven days to see if it's

(406:08) working so I don't know what 7 * 25 is but in that first 7-day period you're going to get some good data so if I do that let's say if you starting out with that yeah you're going to spend like 175 bucks to like figure out if your ad is working so if you're going to spend that to just figure out if something's working or not then it's like completely fine you you're basically if you think you're losing that money you're not really cuz like just think of it as like a game the main thing you want to just do for these ads and a good

(406:35) thing to just kind of remind yourself is like at the end of the day guys it's like all this money is going to come back is that all you're just doing you're getting more data and you're getting more knowledge to feed your info the cost of not having this knowledge is going to be more expensive than the 175 you're going to spend for the seven days like if you're having like an uneasy time thinking oh should I run these ads should I not do this it's going to cost you more to not know what's going happen when you spend 25 bucks for 7

(407:01) days than it is to actually spend 25 bucks for 7 days i don't know if that makes any sense but to kind of like comprehend that you don't know what don't know so the best thing to do is just get into it and just kind of like spend and just figure out what's going on and you're going to get so much information and so much insights that you wouldn't have gotten if you didn't spend this amount okay so yeah that's pretty much it and um that's how to basically run it obviously you publish it and then once you publish it it's

(407:26) going to tell you okay we're going to be ruining these ads see if it's good and then in the next like 24 hours they usually get approved earlier if they're good and then they get approved if get rejected you want to see why they rejected it sometimes you can appeal maybe something with a copy maybe something what you said but that's pretty much it honestly so yeah that's honestly all it is and uh hope that you got a lot of value from this and yeah see you in the next one hey guys welcome to this video of the

(407:55) paid ads module um in this video I'm going to show you how actually read the metrics how to make sure that everything is going well uh and potentially also how to optimize your results when I say optimize mean just improve your results and or performance so um it's a fairly simple video we'll just go again through a real campaign as I've done with all the videos um show you how I personally analyze the metrics how I make sure that you know my CPMs are fine everything is going fine my ads have engagement maybe

(408:26) see which ad is getting the most engagement or maybe uh view time um and then potentially how again you can actually increase your uh performance maybe it's uh lower your cross per lead or again we'll see in the video um what I'll probably see is that uh a lot of it is creative testing so uh most of the time of course we can test different audiences see which one is getting us the best performance but then as soon we find our winning audience so the audience that is giving us the best performance uh a lot of it is just

(408:55) creative testing so uh really different hooks different structure different videos uh and see again I'll show you everything in the video but you'll see how the cost per lead is actually gradually going down until a point where I think we're actually getting um a cost per lead that is 50% lower almost compared to the first test we did so um again as always it's a fairly simple video but make sure that you pay a lot of attention because it's also very important and um I think it'll put a you in the right mindset of okay how

(409:28) this is how you can actually get results and just to show you that it's I think there is a saying that it's this not a sprint but it's a marathon so you need some test before you actually um get your get a really good result so um again it's a fairly simple video but make sure that you pay a lot of attention and as always if you have any question feel free to um reach out thanks guys so as you can see um we are always in this ad account uh case we have our campaign adset where we're targeting married people uh but we also have um a lot of

(409:59) ads so I'm going to show you the performance for this month so far or I can also show you the performance for uh last month because we have more data so as you can see um a lot of the work is happening on ad level okay so um here we have our adset where you see we're only running this one last month we spent um eight close to 8100 um now if we go on the ads you see that we've been testing quite a few ads i always like to group my ads based on how much we're spending so just click on amount spent and you will see that it's

(410:32) grouping from uh the one we spend most to the one we spend lowest so um now how it works is that we are just launching ads here and Facebook will allocate the spend or let's say we'll spend the most on ads that uh Facebook thinks is going to get the best results so if I just again this is the column that we are using you should have the same setup if I scroll to the left as you can see I'm getting one of the top performance on the first one but also getting like a very good performance on the second one um we only

(411:03) launched the second one after so it's normal that maybe it's not getting the full span yet uh but this is what we have right now so um what I want to show you is on one side how to again read the data uh and I think we already quickly discussed this in another video but I always like to see um you know where are we spending the most money because this is most likely the ad that is getting uh the best performance or even like driving the most traffic and uh um like the most leads um so just make sure that everything is under control uh

(411:32) CPM it's pretty good this one actually had a very high CPM but this is pretty good uh engagement we have 71 comments 18 uh I see that just by 20 yeah it seems like this one is getting a lot more comments compared to this one which is good um and then you know everything is looking healthy we have saves we have reaction shares we have a lot of engagement engagement is just likes and everything else also in terms of video views um this is pretty good what something that I noticed is this new video um the average play time is a

(412:09) lot longer compared to uh the first one so here we have 10 second compared to 7 seconds so this is telling me that people liked it and you know they're just watching it more uh and also the cost per lead so here we went from a 8.23 to a 6.94 so this is really good now um what I want to show you is how can you actually optimize these results uh and I think the biggest optimization especially with this uh strategy is via creative testing so what I want to show you is um here I'll change the data to maximum okay so this

(412:40) is so far uh everything that happened in this account especially under this adset uh as you can see we spent 20 yeah 20.2k um that's a bit of money uh and as you can see we had a lot of ads here so um what I want to show you is exactly what happened and kind of the process that we had just to show you how results are going to improve if you actually test and double down on what's uh working so uh what I've done here I um organized the ads based on uh the date of creation um and um yeah actually what we can also

(413:17) No let's do it like this so as you can see we started running ads on the 22nd of January and we spent a lot money on this ad as you can see we spent close to $1,400 uh and initially this was our top performing ad so initially our cost per lead or cost per message was uh $1132 um again it was a good ad we were we were honestly we happy with this results so everything was going fine we were closing deals etc now um the second the other ad and honestly that was the second test that we did after this one was this video as you can see

(413:53) we also spent 1,300 here uh and the cost per lead went from 11.32 to 10.42 so we're able to lower it by let's say 90 uh if I look after here there are some other tests that we did and as you can see some of them fail because we spent some money here but we launched it all around the six or February let's say the between the first and second week of February and as you can see from 10.42 we had 11.67 15.

(414:23) 7 13 but one actually got a seven so we did bunch of testing uh 1 2 3 4 5 five out of six failed so we got a higher cost per uh message but one actually did you know got a jackpot so here we got 7.78 cost per lead so far uh compared to 10.42 which was the previous uh best so at this point you we're like okay let's turn off the stuff that is not working let's just double down on this and as you can see we spent like a lot of money here out of 20k we spent 14 close to 14.

(414:56) 5 so this has been our winning ads for a long time but now we recently go went back to testing and as you can see around more than a month later uh like two weeks ago we say you know what let's let's test again um and we we're already getting like another potential winner so uh this one is getting 11.18 uh dollar cost per lead which is not too bad honestly uh it's definitely a bit higher but uh here we're getting like an $8 so it's pretty good so um yeah this is the main the main thing that I want to share is that you always need to keep testing

(415:27) uh because if you look at the first like um cost per lead that we had or messaging and honestly we're very happy with this we had went from 11.32 to um 7 let's say eight so we uh lower cost per lead by almost 50% which is pretty good so that means by just spending the same amount of money we're getting um double the leads so uh yeah this is the uh main thing um you can always honestly in terms of optimization we can always test more um uh audiences uh in this case um we always had a good performance with this one but we

(416:05) did some other testing with a audiences and as you can see the top performing audience always was the married people so um feel free to test others but always go back to the one that is giving you the best performance because as you can see here we ran from 13 14 which is still fine uh but here we have an eight so it's really almost 50% lower um yeah um if you have any question feel free to um reach out me otherwise uh we'll see you on the next video at this point business is booming but you're probably going to get burned out because

(416:37) you're still a one-man show and you don't know how to actually build the right team in order for you to scale up you're wearing all the hats in your business you're doing everything yourself and you can't do this for much longer i'm going to show you how build a lean team that will allow you to scale your business while working less and making more it's one of the best feelings in the world when your team will allow you to make more money because the last 5 days I've spent in Dubai you know I've not worked more than

(416:59) 3 hours a day and I've been able to make over $15,000 because my team back home is just working and helping me generate this type of clients knowing that I can take a 7-day holiday and not work as much as I need to and still generate the same amount that I'm generating is one of the best feelings in world and I will show you how to do that yo what's up everybody hope all of y'all are doing well in this video I'm going to be going over the exact strategies that I use to host sales team calls keep everyone motivated and just

(417:27) keep everyone on track and the same page all right this is something I really specialize in and you know I'm very very excited to share with this with you because it's a very overlooked part in business if you know how to host a sales team call you have a dialed in sales team that can really work hard do 100 outbounds have a 40% close rate and this is the foundation of getting that sales team to the next level all right so let's go ahead and talk about the goals of these calls now we want to keep everybody accountable

(417:54) build a strong team culture and get everyone excited to work for the next week your sales team has to actually look forward to these calls and you want to get them excited when they join the group call they should be smiling if you're not smiling then you're doing it wrong okay whenever I host calls with my sales team everyone's happy excited everyone's excited to see the numbers um and you know we joke around a lot we joke around a lot and I look at my sales team not as someone that I just do business with but you know my family

(418:20) i can rely on them i trust can have fun with them that's what a sales team should be all about it's like having a business with friends you know you want to treat it like that but you want to maintain that professionalism as well okay so in regards to the team call structure you want to structure it with three weekly group calls per week now if you don't know sales you want to either learn it so you can coach them up yourself or I will help with the group calls I host every week so you want to have one team call have a great

(418:43) introduction for the first five to 10 minutes literally just do not talk about business at all just catch up with everybody and show them you care about them joke around and have a laugh lot of people just dive right into the numbers and the spreadsheets trackers and everything but you need to treat these guys with care you need to actually care about these guys and look after them as if you're they're your family and the reason why is because when you do that these guys are going to actually love working for you they're

(419:06) going to love working for you they're going to feel that passion actually do well and perform better that's what humans are all about think like this if you have a boss and he does not have a relationship with you he just tells you what to do and that's it you're going to do it but like you won't do it with passion you know what I mean but if you have a boss that really like that you really admire and he has a good relationship with you feel open to telling him things not just about the business but about personal stuff you're

(419:31) going to want to work for him you're going to want impress him you're going to want make him proud of you that's the mindset that you have to adopt when you are running a sales team call nobody wants to work for a strict boss that is super self-centered on the business but people want to work for a boss that is caring actually treats his employees well and things of that nature all right so once you do that then you can go over the logistics over the numbers in spreadsheets talk to them about the revenue generated

(419:58) this past week cash collected bottlenecks we need to fix and what need to do fix them okay this is very important we want to track all the numbers and when you track certain numbers in each category you keep other accountable okay so let's say the book calls are down this week if the book calls are down this week when you go over the appointment setting numbers and you see how many outreaches each setter is doing how many follow-ups each other is doing then that's keeping them accountable that's keeping them

(420:23) accountable and you're making them realize that they're just not just letting themselves down they're letting the entire business down they're letting this closer down they're letting the sales manager down they're letting you down they're letting the VA you know you want to make them realize that and once they do then they're going to be able to work harder and push more the goal here is to actually keep everybody accountable if it's setting numbers are low then you have to confront them in front of everybody and as I said you

(420:48) want to make them realize it's not just letting them down it's letting the whole team down okay now that is a team call that's how you host a weekly team call on Monday or Sunday to set the tone for the rest of the week now we're actually going to go through the closer call tell them how to actually be better at closing and how to increase their closing rate okay so to host this call you actually have to understand sales obviously how to close people structure a call etc if you do know sales then go ahead and review a call

(421:10) that they had this past week that could be improved that didn't close and go over exactly what they're doing well and what could be improved now throughout the call you want to give feedback maybe they didn't set the agenda correctly you want to tell them how set the agenda teach them how to set it and perform an live role play there where he's implementing the advice you just taught him and then you carry on with the video if that makes sense okay so the reason why you want to do this is because it's active recall it's active learning you

(421:38) don't just want to tell them what do get them to do it on the spot so that they actually understand your advice and if they don't understand your advice then you can answer their question in more context and give them more advice right you need to get them give feedback but also allow them to practice that feedback so they get better so many coaches make the mistake of just giving them feedback the sellers and closes feedback everything but they don't actually allow them to implement it you need get them to implement the feedback right

(422:05) after you give them advice so as I said you know you can run a mock call get them to implement the feedback immediately and after you review the entire call and all everything you want to go through the specific parts that he messed up in so maybe setting the agenda okay you go through that one once he nails that one then you go through maybe it's objection handling okay boom and then let's go through the you know how to actually state the price okay now he has three different things that he mastered on this 30 minute to 1 hour

(422:31) call with you and he proved that can actually implement it because he did on a live situation you didn't just give him feedback and he just practiced it on a live sales call he did it with you in this mock situation and he actually understands how to do it in his next sales call that is the entire goal okay so active recall make sure you give him feedback that he can implement immediately so that he can show progress so that is the closing call now we're going to go over the setup call it is very simple similar setting

(423:01) similar situation to host this call you actually have to understand appointment setting how to build trust book appointments all that good stuff and instead of actually going through the calls you want to go over specific conversations that maybe they got left unread that they didn't book just didn't work out etc okay and you want to tell them what they did right and they could improve and you never want to say they're flat out wrong you always want to give actionable feedback that is a huge mistake I see coaches make you

(423:29) want to always give them a stepping stone or things that they can implement to get better and if you're just saying like that they're bad and you don't know how they can change it don't say don't give criticism that they can't change okay you always want to give actionable feedback that they can improve on and after you view those appointment setting DMs then you want to run a mock setting similar to how we did in the closer call okay so here you want to run a mock setting where he actually implements what you just told him so

(423:55) you're on your phone maybe he messed up the time that he pitched the call then you want to go over that specific scenario okay or maybe he messed up the priority question then you want to go over that specific part okay and once you go over those specific parts you want to run through the exact entire mock setting role play of the inbound whether it's the inbound or outbound and you want to make sure that he nails that specific part and he understands it completely so that's how you run a setting call um it's very similar to a

(424:21) closing call and in total the sales team will have around five week group calls including two with me now including with me the reason why I say that is because I'm hosting two consulting mastery group calls which is with you coaches and I'm also hosting one setter call with the wholesale every single setter that you guys are working with and then a one closer call if every single closer you guys are working with hope um they'll be able to have access to not just your training but my training as well you know and two

(424:48) sales trainers are better than one right so we're just providing that support in that sense now a bit of tips and advice do not be formal you know have fun and be relaxed if you watch some of my sales team calls I'm having so much fun because these guys are making you money these guys should be treated like your brothers and sisters just family okay you should be treating them like that because they're the lifeline of your business that's just what it comes down to so have fun joke around you know get to know them personally if you don't

(425:20) then yeah they'll still be good but they won't be exceptional they they'll never be a top 1% sales team so to actually get to the next level build a strong culture you want to actually pay them all as well so depending on how high ticket your offer is you want to give a setter anywhere from 5 to 10% and for a closer you want to give them anywhere from 10 to 15% if they're doing really well and they've proven that they can close they can set get them a base pay get them a base if you your sales team low I promise you

(425:45) they'll want to work more for you they'll want to make you more money and that's just how it works all right another thing is you also want to provide opportunities for them to develop so you know if a setter gets extremely good you could provide him a setter manager role so instead of you managing the setters now it's him managing the setters right he is doing the ones and you teach him the skills that you know about setter management to the setter manager and he will be able to train the setters and so get them

(426:08) room to develop if it's a closer you can give him a closer manager role or even sales manager role you just want to have different levels that they can level up if they prove themselves a setter then they can move to a setter manager and then eventually a closer and then sales manager and who knows you know even a growth operator who knows right but you always want to give them places to develop so hopefully this video was really really good for you hopefully got some a ton of insights on how to actually host these sales team calls

(426:32) make sure to actually implement the advice I told you and that's how you're going to get the most value make sure treat these guys like family host them according to the structure that I gave you and allow active implementation all right so if you have any questions feel free to DM me on Discord and I'll get back to you with more details that being said I'll see you guys in the next video peace yo what's going on guys hope all of you are doing well and welcome back to the videos in this one I'm going to be going over how to actually build a

(427:00) team culture within your sales team and how to get a sales team that will run through a brick wall for you okay if you ask a lot of business owners they know that the sales reps I train the setters the closers and even sales managers they would run through a wall for me and I'm going to teach you exactly how to build that kind of culture within your business uh for yourself okay so let's jump right in let's go ahead with the goal so with team culture is just understanding the that number one is the most important thing it's the most important

(427:28) thing by far and they have to do their job with conviction and the only way to actually make them do that is to them believe 100% in your product business and you as a business owner okay when you do that then that's what is going to make them take the next step because imagine this you're a sales rep you're appointment setter and you're selling a product that you don't even know works or not yes you'll sell it to make money but you don't have that conviction you don't have that drive that gets you excited to wake up and set

(427:52) for the person or close for we need that drive in every single one of the sales reps okay and so goal is to make them believe in your m your business your mission and will run through a wall for you and your business okay so the team culture starts with you the amount of energy you show your team will be reciprocated right back to you if you show up to the group calls and you're kind of multitasking you're on your phone a bit or you're maybe driving and you're not giving them your full undivided attention and you're kind

(428:20) of like halfassing it and you're not showing enough effort they won't listen to you they simply won't because you're giving them you know you're acting as if they're not that important you're acting as if they're not a huge priority when in reality they're the ones that are making you money have to treat them as family okay and so these are the actual steps that I will go through um to basically get really good team culture with all this the businesses that I work with the first step is to go through the client results

(428:47) the transformation and everything on call to make sure that they know are genuinely helping other people now the one reason I say this is because had this problem in the past when I was a setter i didn't know if the program that I was selling actually helping these men with their dating lives i was setting for a dating coach and I didn't know if you know the dating coach was actually good and so I would set but that feeling of uncertainty whether or not what I was selling actually helping someone was what led me to

(429:12) actually be you know less hardworking if I knew that you know the bit product actually worked and it changed a ton of people's lives which I found out later that it did then that was what will make me go the next step mile for me to work harder okay so you need to explain that the actual product they're selling is really good and you do this by talking about the transformations that the clients have received any results that the clients have gotten and the positive feedback that the that their program is receiving

(429:41) okay that's the most important thing so another thing I love to do is get everyone on the same page with their health lifestyle and fitness telling you this this is the most underrated part and not a lot of business owners do this so I'm going to get the whoop band this is a whoop band and basically what you can do with Whoop is you can actually track everybody's health sleep everybody's fitness you know stress levels everything so this takes it another step you're not just asking about how their day has been

(430:09) if if they're saying their day is good and you look at the Whoop tracker and you know their stress levels are at an all-time high you can just let them know like "Hey what what's going on brother i saw your whoop." You know and not in a creepy way but in a more caring to make sure that you're looking out for the guys and I promise you when prioritize the sales team and their health and their fitness sleep and everything they're going to perform so much better in the business when I implemented this with Ben we went from

(430:36) booking like one or two calls to maybe four to five and I wouldn't say obviously it's like all because of the woo but this was a huge factor cuz now my sales reps were getting more sleep they were resting better they exercising cuz I was keeping them accountable not just with appointment setting but in their lives and that is how you build team culture by actually caring about the sales team as a whole by actually developing relationships by caring for them and talking to about how things are going in their personal lives not just business okay I

(431:05) want to get that in your brain so is that and then on the call I go over the leaderboard and push each other to be accountable not just in sales but their overall lives so we keep each other accountable every single day you as a business owner can write your EODs in a slide channel as well and this shows them that you're in it with as well you know it's an option because these guys are doing EODs every day you can have a business owner EOD talking about what you did didn't do how you could improve the next day and that brings you on the same

(431:31) playing field as them and I promise you these little tricks you may not think like oh I don't really need to buy a Woo band you don't but if want to take that next level you want to be a top 1% sales team that's how you do it by developing a strong relationship with your sales team by actually caring about their health their fitness and personal lives cuz that ultimately affects their performance in the business okay and that's what will actually get someone to stay for months if not years i've had appointment

(431:59) setters where coaches that have 100,000 200,000 even a million followers reach out to them and ask set for and because I've had this team culture with them and I built this relationship they didn't want to leave me they want to get the money grabbed they didn't want to get the better opportunity the far better opportunity you know and it's because I developed the team culture is because I cared about them no other sales team manager would do this if you as a business owner do this promise you is the biggest game changer your

(432:32) setters and closers will not leave you they will always want to work for you and you only that is what I want to understand in this whole video if you take away one lesson actually care about them okay and that brings us to the next one get to know each other personally and actually become his friend what's better than working in a business with friend you work hard together enjoy the process together it's a dream situation this is the single most important thing you must understand to build a killer sales team you must have that bond okay

(432:58) just reiterating what I said you have to have that bond and you have by just not just asking them surface level questions but by actually treating them as a friend getting to know them and actually caring about them so there will be other business owners that will snipe your sales reps and so you have to do this specifically to avoid that create a bond with your sales team that is so [ __ ] strong that they will reject better opportunities that come their way my sales reps have literally rejected five figure offers so continue working

(433:24) with me because my bond with them is so strong and for them it's not about the money it's for the learning that's the experience that's because they enjoy working with me i want you to do the same exact thing i want you to follow this step-by-step process um no one talks about this everyone talks oh the KPI tracker you know oh the EOD report that's great who talks about this who talks about actually developing the relationships to the next level going from surface level into you know the deeper relationships that's what you

(433:52) need to do so I hope you guys got tons of value from this video if you have any questions regarding how to actually build team culture within your sales team feel free to drop me a message on Discord and I'll see you guys in the next one peace yo what is going on guys hope all of you are doing well in this video I'm going to be going over how actually set goals and KPIs for your sales team so that everyone's on the same page and they are all motivated to work towards these long-term goals all right um so the goal of setting goals is to keep the

(434:23) entire sales team aligned with one goal in mind so whenever the sales team gets off track or whenever there's a bit of tension you can always resort back to the end goal or the long-term that you set at the beginning when you onboarded these guys okay so you need to set two goals a long-term goal and short-term goal and both are extremely important because they both do different things okay so a long-term goal should be something that is very far out so this could be impacting a,000 people's lives 100,000 per month cash collected

(434:51) or helping people 500 achieve XYZ okay so these are actually goals that can be achieved and are measurable so it's not like become the face of a niche or become the face of you know this specific thing no it's something that's actually achievable and attainable there's a number attached to it so people are striving towards that goal so the long-term goals are about the business okay it's about the business now your sales team should aspire to reach these eventually and want to stay loyal to you in order bring these

(435:20) goals into reality okay so that is now the short-term goal should be within reach and not too far-fetched so you want to set a business goal so 50K per month cash collected that's for you know a lot of you guys' financial goals right now and then $2,000 per month as a setter and $4,000 per month as a closer now you may be wondering that's not the goals I envisioned yeah know um because every single business owner is always concerned about their business and their revenue and cash but no one's actually concerned about the sales

(435:50) reps that is why you can't keep sales reps for more than two months right this goes back to building team culture if you want to achieve these goals you have to prioritize your sales rep's goals as well so I want you when you're on that call with the sales team when you're setting goals and everything I want you to ask them like what do they how much do they want to make what's their long-term vision with this you know like do they see working with you for a long time do they see a future if they don't then find another person and

(436:21) what like you know do they want to move into a closer position if they're set if they're a closer do they want to move into a sales manager position or maybe growth partner position you know like what do they want to down the line and so you have their long-term goals in mind and their short-term goals in mind they're going to achieve the business goals that you have for them cuz they know that if they achieve then they're going to you're help them achieve their goal as well so when you intertwine the business goal with

(436:45) their goals suddenly because humans are naturally self-centered they're going to want to achieve this goal because goal is the $2,000 or $4,000 per month as a set or closer it's automatically going to achieve this one which is your goal that is how you set goals okay so set an overarching short-term goal for the business but you want to set goals for each specific person as well this will get someone to stick with you for months and even years so this comes back to the sales team right think of a sales team first i promise you if do

(437:14) that the business numbers will come it is inevitable the biggest epiphany you probably got from this training protocol video modules is that it's not really like some special secret the secret is that you have actually have to care about your sales team you have to pay them well you have get them motivated you have to make them believe in the product these are all things that you probably already knew before but you're not implementing so these are crazy epiphany moments and all these gems you'll probably already

(437:40) know this you're just not doing it which is why your sales team sucks right if you want to take that next step and achieve you know a sales team that is worth that is able to achieve your business goals like 50 or 100K per month then you have to do these things have to set goals not just for the business but for the sales reps as well okay so your business wants you want to achieve 100K a month how much do the sales reps want to achieve is it 10 5K how much do they want to achieve you know you need to ask them that and

(438:08) tell them like "Hey I want to help you achieve your goal i want you to help me achieve mine let's work together i'm going to make sure that every I can do everything in your power to actually help you achieve it." And don't just set it for the sake of setting it set so that you can actually try to help them achieve it okay i don't want you to be that guy just set it for the sake of doing it no actually help them try to achieve a goal of theirs and they will help you achieve your goal so I hope found this video valuable and if you

(438:31) have any questions about actually setting goals the short-term or the long-term goals with your sales team feel free to reach out me set goals you just hop on a call with them tell them ask what their short-term goals are ask them what their long-term goals are and then you answer the business ones and let ask them what they think and it's pretty self-explanatory it's a lot of discussion there's no framework to really do it but just hopping on the call and figuring out what everybody wants on their end so hope you guys enjoyed this video if

(438:56) have any questions feel free to reach out to me and I'll see you guys in the next one peace now that is the end of this entire video i genuinely hope you guys enjoyed um because I took a lot of effort and time to put into this I genuinely hope you take everything that I've given you and actually apply it it's one thing to watch this video and say that oh you know it's super valuable but it's another thing to actually take the information take the advice and the everything and implement it for yourself so that you can achieve the

(439:22) results that you deserve now if want help with this entire process of scaling up and you kind of want me to be by your side in this entire step of the way then feel free to book in a call with our team down below it's going to be a quick 30-minute strategy session showing you exactly how we take you from where you're at right now to those 1500k a months now you can easily take all this information and make an extra 10 to 30k a month but if you want to get there faster you want a guaranteed blueprint and you want to work with me step by

(439:46) step and for me to show you the entire process and for me to work alongside you then scroll down below and book in a call and speak directly with my team if that interests you then just book in a one-on-one call with me and my team we'll build out a whole game plan for you but if that doesn't interest you then it's all good take this blueprint and take this entire video re-watch it and implement everything because you can still achieve the amount of success that you want regardless of whether or not you book in a call so much time and

(440:10) effort went into this i truly hope you enjoyed it send this to your friends send this to everybody subscribe leave a comment do whatever you need to show appreciation because this generally took so much effort and time from us my team so I generally hope you guys enjoyed and I'll see you guys in the next video peace